Light medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
33 matches
33 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $18.99 at Ulta Beauty
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at Sephora
Ulta Beautyfrom $53 · product priceView at Ulta Beauty
Macy'sfrom $53 · product priceView at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$10.99 less (58%)Matches: Very close colourSame warm undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: light with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
CVS$8View at CVS
Target$8View at Target
Walgreens$8View at Walgreens
Walmart$8View at Walmart
AmazonSee price at AmazonView at AmazonSephoraCosts $29.01 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Not marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: light with medium warm undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $25.01 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Not marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty$44View at Ulta BeautySephoraCosts $25.01 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Not marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: warm
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)$5 less (26%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.64View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $34.01 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Not marketed for dry/oily skinContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for dry/oily skin · Contains drying alcohol
Retailer shade note: light with warm peachy yellow undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Full rather than medium coverageContains drying alcohol
Looks identical · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $36.01 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Full rather than medium coverageNot marketed for oily skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for oily skin
Retailer shade note: M4 - medium to medium-deep with warm undertones, and a golden tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)Costs $22.01 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Light rather than medium coverage
Looks identical · Natural · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Light rather than medium coverage
Retailer shade note: light medium with warm undertones
Medium confidence· Digital match
Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $50.01 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Not marketed for combination skinContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for combination skin · Contains drying alcohol
Retailer shade note: light, neutral peach
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraSephoraCosts $25.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Olive rather than warm undertoneNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Olive rather than warm undertone · Not marketed for oily skin
Retailer shade note: neutral olive
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)$10.99 less (58%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalgreens$8View at WalgreensWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$3 less (16%)Matches: Near-identical swatch colourSame warm undertoneClaims long-wearing
Differences: Radiant rather than natural finishBuildable rather than medium coverage
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage
Retailer shade note: light with warm undertones
Medium confidence· Digital match
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$15.99View at CVSUlta BeautyCosts $22.01 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Retailer shade note: light medium warm
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beauty$41View at Ulta BeautySephoraCosts $37.01 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Not marketed for combination/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for combination/oily skin
Retailer shade note: light with golden undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $37.01 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Not marketed for combination/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for combination/oily skin
Retailer shade note: light-medium with golden undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Not marketed for oily skin
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $37.01 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Not marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for combination/oily skin
Retailer shade note: light-medium with warm peach undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beauty$56View at Ulta BeautyUlta Beauty(product price)Costs $20.01 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Not marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: moderately fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Near-identical swatch colourSame natural finishClaims 32-hour wear
Differences: Full rather than medium coverageContains drying alcohol
Looks identical · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $19.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Not marketed for dry skin
Retailer shade note: fair (neutral)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)Same priceMatches: Very close colourSame natural finishClaims 32-hour wear
Differences: Full rather than medium coverageContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $50.01 moreMatches: Near-identical swatch colourSame warm undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage
Retailer shade note: medium shade, golden undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty$5 less (26%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beauty$13.99View at Ulta BeautyCVS$14.79View at CVSWalmart$19.64View at WalmartAmazonSee price at AmazonView at AmazonSephoraCosts $50.01 moreMatches: Near-identical swatch colourSame warm undertoneSame medium coverage
Differences: Radiant rather than natural finishNot marketed for oily skinContains drying alcohol
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: light with yellow peach undertones
Medium confidence· Digital match
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $39.01 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage
Differences: Matte rather than natural finishNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry skin
Retailer shade note: Medium, warm neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $22.01 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Full rather than medium coverageNot marketed for combination skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for combination skin
Retailer shade note: moderately fair, warm neutral undertone
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $20.01 moreMatches: Near-identical swatch colourSame warm undertoneSame medium coverage
Differences: Matte rather than natural finishNot marketed for normal skinContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for normal skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $41.01 moreMatches: Near-identical swatch colourClaims 24-hour wear
Differences: Olive rather than warm undertoneRadiant rather than natural finishBuildable rather than medium coverage
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Olive rather than warm undertone · Radiant rather than natural finish · Buildable rather than medium coverage · Contains drying alcohol
Retailer shade note: light to medium skin with warm olive undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Near-identical swatch colourSame warm undertoneClaims 24-hour wear
Differences: Matte rather than natural finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$20.29View at CVSUlta Beauty(product price)Costs $50.01 moreMatches: Near-identical swatch colourSame warm undertoneClaims long-wearing
Differences: Radiant rather than natural finishLight rather than medium coverage
Looks identical · Radiant · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage
Retailer shade note: medium shade, golden undertone
Medium confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyShowing 12 of 31 matches
The closest shade to CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation Soft Honey (Light medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
2W Warm
$42
250W
$24
415 Bisque W
$32
36S medium-tan sand
$32
4
$42
3W
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 350N, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Soft Honey. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 350N.
2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Pixi On-the-Glow BASE Foundation Moisture Stick in Honey, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Soft Honey. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Pixi On-the-Glow BASE Foundation Moisture Stick in Honey.
2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Lancôme Teint Idole Ultra Wear Natural Matte Foundation 350N
SephoraYour shade $18.99 at Ulta Beauty
Pixi On-the-Glow BASE Foundation Moisture Stick Honey
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
