Medium tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $14.78 at Walmart
L.A. Girl Sheer Skin Tinted Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $14.78 at Walmart · product price; shade not separately priced
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $29.22 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $45.22 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Retailer shade note: medium skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautyUlta BeautyCosts $19.22 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Retailer shade note: very fair skin neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$34View at Ulta BeautySephoraCosts $24.22 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Not marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: deep, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraUlta BeautyCosts $55.22 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautyUlta Beauty(product price)$0.79 less (5%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonSephoraCosts $29.22 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Not marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $33.22 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Olive rather than neutral undertoneNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Olive rather than neutral undertone · Not marketed for oily skin
Retailer shade note: medium wth warm undertone and olive undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)Costs $30.22 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Full rather than medium coverage
Looks identical · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: level-one tan with a warm undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $54.22 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for combination skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for combination skin · Contains drying alcohol
Retailer shade note: medium tan, neutral golden
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraUlta BeautyCosts $3.42 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Light rather than medium coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Light rather than medium coverage
Medium confidence· Digital match
Well People Supernatural Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.20View at Ulta BeautySephoraCosts $33.22 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Olive rather than neutral undertoneNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Olive rather than neutral undertone · Not marketed for oily skin
Retailer shade note: medium with warm undertone and olive undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta BeautyCosts $30.22 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: level-one medium with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beauty$45View at Ulta BeautySephoraCosts $33.22 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Not marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: for medium skintones with warm undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyWalmartCosts $0.19 moreMatches: Very close colourSame neutral undertone
Differences: Matte rather than natural finishBuildable rather than medium coverageNot marketed for dry skin
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Not marketed for dry skin
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at Target
Walgreens$15.99View at WalgreensCVS$15.99View at CVSUlta Beauty$2.78 less (19%)Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta BeautyCosts $23.22 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverage
Looks identical · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: light tan with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyUlta Beauty(product price)Costs $14.22 moreMatches: Near-identical swatch colourSame neutral undertoneClaims long-wearing
Differences: Natural matte rather than natural finishFull rather than medium coverage
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural matte rather than natural finish · Full rather than medium coverage
Retailer shade note: Medium with Neutral Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautySephoraCosts $24.72 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Not marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: tan warm skin with golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta BeautyCosts $6.22 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than medium coverage
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21 · out of stockView at Ulta BeautyTarget$30View at TargetUlta BeautyCosts $26.22 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Retailer shade note: tan warm
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beauty$41View at Ulta BeautyUlta Beauty(product price)Costs $26.22 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Light rather than medium coverage
Looks identical · Natural · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Light rather than medium coverage
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $35.22 moreMatches: Very close colourSame neutral undertoneClaims a lightweight feel
Differences: Buildable rather than medium coverageNot marketed for combination/dry/normal/oily skin
Very close colour · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than medium coverage · Not marketed for combination/dry/normal/oily skin
Retailer shade note: medium to tan shade, neutral undertone
Medium confidence· Digital match
Youngblood Loose Mineral Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $35.22 moreMatches: Very close colourSimilar undertone (warm vs neutral)Claims a lightweight feel
Differences: Buildable rather than medium coverageNot marketed for combination/dry/normal/oily skin
Very close colour · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than medium coverage · Not marketed for combination/dry/normal/oily skin
Retailer shade note: tan to dark shade, warm undertone
Medium confidence· Digital match
Youngblood Loose Mineral Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautyUlta BeautyCosts $23.22 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautySephoraCosts $21.22 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Not marketed for normal skin
Looks identical · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Not marketed for normal skin
Retailer shade note: medium / deep - neutral
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $33.22 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Olive rather than neutral undertoneNot marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Olive rather than neutral undertone · Not marketed for dry skin
Retailer shade note: for medium skintones with neutral olive undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $24.22 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Buildable rather than medium coverageNot marketed for combination/oily skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than medium coverage · Not marketed for combination/oily skin
Retailer shade note: Medium deep shade with warm undertones
Medium confidence· Digital match
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty(product price)Costs $6.21 moreMatches: Near-identical swatch colourSame neutral undertoneNo fragrance listed
Differences: Radiant rather than natural finishLight rather than medium coverageContains drying alcohol
Looks identical · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum
Every store that sells this shade · prices as last checked
Walmart$15.82View at WalmartUlta Beautyfrom $20.99 · product priceView at Ulta BeautyCVS$21.59View at CVSWalgreens$21.99View at WalgreensWalmart$31.94View at WalmartShowing 12 of 29 matches
The closest shade to CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation 265 Tawny (Medium tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
410N
$24
15NW
$30
34.5 Rich Golden
$30
Amande
Deep Chestnut
$8
WN 118 Amber
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L.A. Girl Sheer Skin Tinted Foundation in Tan, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in 265 Tawny. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L.A. Girl Sheer Skin Tinted Foundation in Tan.
6 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Tan TN6, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in 265 Tawny. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Tan TN6.
2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
L.A. Girl Sheer Skin Tinted Foundation Tan
Ulta BeautyYour shade $14.78 at Walmart
PÜR 4-in-1 Pressed Mineral Makeup SPF 15 Tan TN6
Ulta BeautyYour shade $14.78 at Walmart · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
