Medium light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $14.78 at Walmart · lowest price $14.97 at Walmart
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beauty$17.99View at Ulta Beauty
CVS$17.99View at CVSThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $14.78 at Walmart
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $34.22 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than medium coverage
Medium confidence· Digital match
Clinique Daily Calm Makeup Balm Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sUlta Beauty$49View at Ulta Beauty
SephoraCosts $23.22 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: light-medium (neutral)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)Costs $24.22 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Not marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: medium, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta BeautyCosts $3.42 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Light rather than medium coverage
Looks identical · Natural · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Light rather than medium coverage
Medium confidence· Digital match
Well People Supernatural Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.20View at Ulta BeautyUlta BeautyCosts $1.22 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautySephoraCosts $9.22 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: medium-dark with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $23.22 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: light (neutral)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $33.22 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Not marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: for light medium skintones with neutral warm undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $33.22 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Not marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: for medium skintones with neutral peach undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $30.22 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverage
Looks identical · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: level-three light with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyUlta BeautyCosts $9.22 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Full rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: medium with yellow undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyWalmartCosts $0.19 moreMatches: Near-identical swatch colourSame neutral undertone
Differences: Matte rather than natural finishBuildable rather than medium coverageNot marketed for dry skin
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Not marketed for dry skin
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetCVS$15.99View at CVS
Walgreens$15.99View at WalgreensSephoraCosts $33.22 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: for light medium skintones with neutral warm undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $9.22 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: neutral light medium with peach undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $24.72 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Not marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: light warm skin with yellow undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautySephoraCosts $40.22 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Not marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: M5 - Medium to medium-deep with warm undertones, and a golden tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)Costs $26.22 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Retailer shade note: medium tan neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $33.22 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Not marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: for light medium skintones with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $33.22 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Not marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: for light medium skintones with warm golden undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $41.22 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Not marketed for combination/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for combination/oily skin
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $24.22 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Full rather than medium coverage
Looks identical · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: tan complexion with warm yellow undertone
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $41.22 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Not marketed for combination/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for combination/oily skin
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $33.22 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Not marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: for light medium skintones with warm undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $36.72 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Light rather than medium coverage
Looks identical · Natural · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Light rather than medium coverage
Retailer shade note: Neutral
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $34.22 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Light rather than medium coverageNot marketed for normal skin
Looks identical · Natural · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Light rather than medium coverage · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautySephoraCosts $45.22 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims 24-hour wear
Differences: Radiant rather than natural finishBuildable rather than medium coverageContains drying alcohol
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Contains drying alcohol
Retailer shade note: medium skin with warm undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $14.22 moreMatches: Very close colourSimilar undertone (warm vs neutral)Claims long-wearing
Differences: Natural matte rather than natural finishFull rather than medium coverage
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural matte rather than natural finish · Full rather than medium coverage
Retailer shade note: Light/Medium with Warm Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautySephoraCosts $23.22 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNot marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for dry skin
Retailer shade note: medium (cool olive)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)Costs $31.22 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Radiant rather than natural finishFull rather than medium coverage
Looks identical · Radiant · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage
Retailer shade note: warm neutral beige with rosy undertone for light to medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation 241 Sand Beige (Medium light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
5.75
$42
Tone 7.3 N
$32
Biscuit
$36
130
$12.99
21.0 Medium Tan
$30
10W
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Light, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in 241 Sand Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Light.
2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Ulta Beauty Collection Moisturizing Complexion Stick in Light To Medium Warm, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in 241 Sand Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Moisturizing Complexion Stick in Light To Medium Warm.
4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation Light
Ulta BeautyYour shade $14.78 at Walmart · lowest price $14.97 at Walmart
Ulta Beauty Collection Moisturizing Complexion Stick Light To Medium Warm
Ulta BeautyYour shade $14.78 at Walmart
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
