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Olay Simply Ageless 3-in-1 Liquid Foundation 215 Natural Ivory dupes and alternatives CoverGirl

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free10No drying alcohol10Vegan0Cruelty-free0Oil-free0With SPF3Mineral0

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10 matches

Closest shade match: Estée Lauder Double Wear Stay-in-Place Foundation 1W2 Sand

The equivalent shade: scored on colour, depth and undertone only.

Your shade
CoverGirl
215 Natural IvoryChange shade
Depth and undertone: Very fair
Finish and coverage: Natural · Medium coverage
The match
Estée Lauder
1W2 Sand
Depth and undertone: Light · Olive
Finish and coverage: Matte · Medium coverage
Shade match
66out of 100
Colour
not scored yet
Depth
64
Undertone
70
Low confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $37.01 more

Your shade $14.99 at Target

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    2C1 Pure Beige
    Shade match 66
    $52SephoraSephoraCosts $37.01 more

    Matches: Same medium coverageClaims 36-hour wearClaims transfer resistance

    Differences: Slightly deeperMatte rather than natural finishNot marketed for normal skin

    Score details
    Shade match
    66
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    75

    Colour not compared · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Not marketed for normal skin

    Retailer shade note: light-medium with cool pink-peach undertones

    Low confidence· Digital match

    View match
  2. #3 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    1C0 Shell
    Shade match 65
    $52Ulta BeautyUlta BeautyCosts $37.01 more

    Matches: Same medium coverageClaims 36-hour wearClaims transfer resistance

    Differences: Slightly deeperMatte rather than natural finishNot marketed for normal skin

    Score details
    Shade match
    65
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    75

    Colour not compared · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Not marketed for normal skin

    Retailer shade note: very light with cool pink undertones

    Low confidence· Digital match

    View match
  3. #4 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    1W1 Bone
    Shade match 62
    $52SephoraSephoraCosts $37.01 more

    Matches: Same medium coverageClaims 36-hour wearClaims transfer resistance

    Differences: Slightly deeperMatte rather than natural finishNot marketed for normal skin

    Score details
    Shade match
    62
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    75

    Colour not compared · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Not marketed for normal skin

    Retailer shade note: light with warm undertones

    Low confidence· Digital match

    View match
  4. #5 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    1N0 Porcelain
    Shade match 60
    $52Ulta BeautyUlta Beauty(product price)Costs $37.01 more

    Matches: Same medium coverageClaims 36-hour wearClaims transfer resistance

    Differences: Slightly deeperMatte rather than natural finishNot marketed for normal skin

    Score details
    Shade match
    60
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    75

    Colour not compared · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Not marketed for normal skin

    Retailer shade note: very light with neutral undertones

    Low confidence· Digital match

    View match
  5. #6 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    1W0 Warm Porcelain
    Shade match 57
    $52SephoraSephoraCosts $37.01 more

    Matches: Same medium coverageClaims 36-hour wearClaims transfer resistance

    Differences: Slightly deeperMatte rather than natural finishNot marketed for normal skin

    Score details
    Shade match
    57
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    75

    Colour not compared · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Not marketed for normal skin

    Retailer shade note: very light with warm peach undertones

    Low confidence· Digital match

    View match
  6. #7 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC10
    Shade match 63
    $39SephoraSephoraCosts $24.01 more

    Matches: Claims 24-hour wearClaims transfer resistanceClaims not settling into lines

    Differences: Slightly deeperMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    63
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    50

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Full rather than medium coverage · Not marketed for combination/dry skin

    Retailer shade note: very fair with neutral undertones

    Low confidence· Digital match

    View match
  7. #8 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    1N2 Ecru
    Shade match 50
    $52SephoraSephoraCosts $37.01 more

    Matches: Same medium coverageClaims 36-hour wearClaims transfer resistance

    Differences: Slightly deeperMatte rather than natural finishNot marketed for normal skin

    Score details
    Shade match
    50
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    75

    Colour not compared · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Not marketed for normal skin

    Retailer shade note: light with neutral rosy undertones

    Low confidence· Digital match

    View match
  8. #9 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    N4.75
    Shade match 59
    $39SephoraSephoraCosts $24.01 more

    Matches: Claims 24-hour wearClaims transfer resistanceClaims not settling into lines

    Differences: Slightly deeperMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    59
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    50

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Full rather than medium coverage · Not marketed for combination/dry skin

    Retailer shade note: light with peachy neutral undertones

    Low confidence· Digital match

    View match
  9. #10 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC15
    Shade match 50
    $39SephoraSephoraCosts $24.01 more

    Matches: Claims 24-hour wearClaims transfer resistanceClaims not settling into lines

    Differences: Slightly deeperMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    50
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    50

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Full rather than medium coverage · Not marketed for combination/dry skin

    Retailer shade note: fair light with golden undertones

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation 215 Natural Ivory (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Fit Me Natural Finish Concealer

    010 Fair

    Maybelline Fit Me Natural Finish Concealer, shade 010 Fair

    • Same depth, colour not measured
    • Very fair

    $10.99

    Ulta BeautyView at Ulta Beauty
  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 4

    • Same depth, colour not measured
    • Very fair · Warm · peach undertone

    $22

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Marshmallow

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Marshmallow

    • Same depth, colour not measured
    • Very fair · Cool · rosy undertone

    $36

    SephoraView at Sephora
  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    100

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 100

    • Same depth, colour not measured
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. Tarte Shape Tape Full Coverage Matte Concealer

    12N fair neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12N fair neutral

    • Same depth, colour not measured
    • Very fair · Cool undertone

    $32

    SephoraView at Sephora
  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    2.5 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 2.5 Fair

    • Same depth, colour not measured
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Estée Lauder Double Wear Stay-in-Place Foundation in 1W2 Sand, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in 215 Natural Ivory. Every attribute compared, with its share of the score.

ComparedYour shade215 Natural IvoryClosest shade match1W2 SandScore
Shade match55% of overall66
Colournot comparableNo swatch#f1bb94Not comparedNo swatch colour on one side
Depth64Very fairLightSome differenceDepth difference: 11.5
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone70UnknownOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed36-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyDry, combination, oilyBoth marketed for combination/​dry/​oily skin
Overall match 65/100Shade match 66/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Foundation in 1W2 Sand.

Same or better

  • Same medium coverage
  • Claims 36-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Runs slightly deeper
  • Matte finish instead of natural
  • Not marketed for normal skin

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high
View full match

Where to buy 1W2 Sand

Best price
$52SephoraSephora
Costs $37.01 more

Your shade $14.99 at Target

SephoraView at Sephora

How these matches are scored

10 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.