Medium
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
33 matches
33 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$2.99 less (16%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta Beauty
SephoraCosts $19.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Not marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: medium (cool olive)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)Costs $5.01 moreMatches: Near-identical swatch colourSame natural finishClaims a lightweight feel
Differences: Full rather than medium coverage
Looks identical · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: neutral light medium with peach undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$2.99 less (16%)Matches: Very close colourSame natural finishSame medium coverage
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $41.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Retailer shade note: light with warm undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$5 less (26%)Matches: Very close colourSame natural finishSame medium coverage
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.64View at Walmart
AmazonSee price at AmazonView at AmazonUlta BeautyCosts $34.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Not marketed for dry/oily skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for dry/oily skin · Contains drying alcohol
Retailer shade note: medium - deep with cool pink undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$53View at Ulta BeautySephoraCosts $35.01 moreMatches: Very close colourSame natural finishSame medium coverage
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $50.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for combination skinContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for combination skin · Contains drying alcohol
Retailer shade note: tan, cool pink
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraSephoraCosts $41.01 moreMatches: Very close colourSame natural finishSame medium coverage
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta BeautyCosts $29.01 moreMatches: Very close colourSame natural finishClaims long-wearing
Differences: Full rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: Medium - Neutral with cool undertones
Medium confidence· Digital match
Youthforia DATE NIGHT Skin Tint Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$48View at Ulta BeautySephoraCosts $29.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: for light medium skintones with cool rosy undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48View at Ulta BeautyUlta Beauty(product price)Costs $34.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Not marketed for dry/oily skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for dry/oily skin · Contains drying alcohol
Retailer shade note: medium deep with neutral golden undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephoraCosts $29.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: for light medium skintones with warm golden undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $29.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: for light medium skintones with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $29.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: for light medium skintones with neutral warm undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta BeautyCosts $28.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Not marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: light-medium neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beauty$47View at Ulta BeautySephoraCosts $31.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for dry/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for dry/oily skin
Retailer shade note: Medium with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $20.51 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Not marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: medium-tan neutral skin with subtle rosy undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautySephoraCosts $18.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Buildable rather than medium coverageNot marketed for combination skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Buildable rather than medium coverage · Not marketed for combination skin
Retailer shade note: Medium skin with cool undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty(product price)Costs $30.01 moreMatches: Near-identical swatch colourSame natural finishClaims 12-hour wear
Differences: Light rather than medium coverageNot marketed for normal skin
Looks identical · Natural · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Light rather than medium coverage · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyUlta BeautyCosts $20.51 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Not marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: light neutral skin with peach undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beauty$39.50View at Ulta BeautySephoraCosts $26.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: Medium Tan with warm peach undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraUlta BeautyCosts $36.01 moreMatches: Very close colourSame natural finishClaims 12-hour wear
Differences: Full rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Full rather than medium coverage
Low confidence· Digital match
Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beauty$55View at Ulta BeautySephoraCosts $33.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Not marketed for combination/oily skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with olive undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $29.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Not marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: for medium skintones with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48View at Ulta BeautySephoraCosts $29.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for dry skinContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for dry skin · Contains drying alcohol
Retailer shade note: medium with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)Costs $30.01 moreMatches: Very close colourSame natural finishClaims 12-hour wear
Differences: Light rather than medium coverageNot marketed for normal skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Light rather than medium coverage · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautySephoraCosts $36.01 moreMatches: Very close colourSame medium coverageAdds SPF 45
Differences: Radiant rather than natural finishNot marketed for combination skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · Not marketed for combination skin
Retailer shade note: medium tan with neutral undertones
Medium confidence· Digital match
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty$6 less (32%)Matches: Near-identical swatch colourClaims a blurring effectNo fragrance listed
Differences: Matte rather than natural finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage
Medium confidence· Digital match
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta Beauty$12.99View at Ulta BeautySephoraCosts $25.01 moreMatches: Near-identical swatch colourClaims a blurring effectClaims 12-hour wear
Differences: Matte rather than natural finishLight rather than medium coverageNot marketed for dry skin
Looks identical · Matte · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · Light rather than medium coverage · Not marketed for dry skin
Retailer shade note: Medium with neutral warm undertones
Medium confidence· Digital match
Laura Mercier Tinted Blur Balm Skin Tint
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraShowing 12 of 31 matches
The closest shade to CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation Classic Tan (Medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
350C
$24
44H tan
$32
Tone 07 N
$32
Sienna 6.5
$39
33.5 Tan Natural
$30
385
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Polite Society More Than a Pretty Face Skin-Caring Foundation in Medium Cool, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Classic Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Polite Society More Than a Pretty Face Skin-Caring Foundation in Medium Cool.
5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Dior Forever Hydra Nude Foundation in 3CR Cool Rosy, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Classic Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Dior Forever Hydra Nude Foundation in 3CR Cool Rosy.
5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Polite Society More Than a Pretty Face Skin-Caring Foundation Medium Cool
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced
Dior Forever Hydra Nude Foundation 3CR Cool Rosy
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
