Light medium
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
34 matches
34 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$10.99 less (58%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: light with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
CVS$8View at CVS
Target$8View at Target
Walgreens$8View at Walgreens
Walmart$8View at Walmart
AmazonSee price at AmazonView at Amazon
SephoraCosts $25.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: neutral olive
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $41.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Retailer shade note: light skin with neutral undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautyUlta BeautyCosts $15.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Retailer shade note: medium with neutral undertones
Low confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$34View at Ulta BeautySephoraCosts $25.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: warm
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: fair (neutral)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $25.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Not marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty$44View at Ulta BeautyUlta Beauty$5 less (26%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beauty$13.99View at Ulta BeautyCVS$14.79View at CVSWalmart$19.64View at WalmartAmazonSee price at AmazonView at AmazonUlta BeautyCosts $2.01 moreMatches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Buildable rather than medium coverage
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than medium coverage
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta BeautyTarget$30View at TargetUlta Beauty(product price)Same priceMatches: Near-identical swatch colourSame natural finishClaims 32-hour wear
Differences: Full rather than medium coverageContains drying alcohol
Looks identical · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · Contains drying alcohol
Low confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $49.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for oily skinContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for oily skin · Contains drying alcohol
Retailer shade note: Medium neutral undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraSephoraCosts $50.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for combination skinContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for combination skin · Contains drying alcohol
Retailer shade note: light, neutral peach
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraSephoraCosts $36.01 moreMatches: Near-identical swatch colourSame natural finishClaims 16-hour wear
Differences: Full rather than medium coverageNot marketed for oily skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for oily skin
Retailer shade note: M4 - medium to medium-deep with warm undertones, and a golden tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)Same priceMatches: Very close colourSame natural finishClaims 32-hour wear
Differences: Full rather than medium coverageContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty$6.99 less (37%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephoraCosts $28.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: light-medium warm-olive
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta Beauty$1.49 less (8%)Matches: Very close colourSame natural finishSame medium coverage
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$17.50View at Ulta BeautySephoraCosts $33.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Not marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: fair medium with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty$52View at Ulta BeautyUlta BeautyCosts $31.01 moreMatches: Near-identical swatch colourClaims a lightweight feelNo fragrance listed
Differences: Buildable rather than medium coverageNot marketed for combination/dry/normal/oily skin
Looks identical · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than medium coverage · Not marketed for combination/dry/normal/oily skin
Retailer shade note: light to medium shade, neutral undertone
Low confidence· Digital match
Youngblood Loose Mineral Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$50View at Ulta BeautyUlta Beauty(product price)Costs $22.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Light rather than medium coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Light rather than medium coverage
Retailer shade note: light medium with cool undertones
Medium confidence· Digital match
Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $31.01 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Not marketed for dry/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for dry/oily skin
Retailer shade note: Light-medium with olive undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta BeautyCosts $22.01 moreMatches: Very close colourSame natural finishSame medium coverage
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Retailer shade note: light medium warm
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beauty$41View at Ulta BeautySephoraCosts $41.01 moreMatches: Near-identical swatch colourClaims 24-hour wear
Differences: Radiant rather than natural finishBuildable rather than medium coverageContains drying alcohol
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Contains drying alcohol
Retailer shade note: light to medium skin with warm olive undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $22.01 moreMatches: Very close colourSame natural finishClaims 24-hour wear
Differences: Full rather than medium coverageNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for combination skin
Retailer shade note: moderately fair, warm neutral undertone
Low confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $29.01 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Not marketed for dry skinContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for dry skin · Contains drying alcohol
Retailer shade note: light medium with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)$3 less (16%)Matches: Near-identical swatch colourClaims long-wearingClaims not settling into lines
Differences: Radiant rather than natural finishBuildable rather than medium coverage
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage
Retailer shade note: light with warm undertones
Medium confidence· Digital match
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$15.99View at CVSUlta Beauty(product price)$2.99 less (16%)Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish
Differences: Matte rather than natural finish
Looks identical · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty$4.59 less (24%)Matches: Near-identical swatch colourClaims long-wearingClaims not settling into lines
Differences: Matte rather than natural finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage
Retailer shade note: for light skin w/ neutral undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.40View at Ulta BeautyUlta Beauty(product price)Costs $50.01 moreMatches: Near-identical swatch colourClaims long-wearing
Differences: Radiant rather than natural finishLight rather than medium coverage
Looks identical · Radiant · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage
Retailer shade note: medium shade, golden undertone
Low confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty$2 less (11%)Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect
Differences: Radiant rather than natural finishLight rather than medium coverage
Looks identical · Radiant · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Walmart$13.97View at WalmartTarget$13.99View at TargetUlta Beauty$16.99View at Ulta BeautyWalgreens$16.99View at WalgreensCVS$16.99View at CVSShowing 12 of 32 matches
The closest shade to CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation Nude Beige (Light medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
415 Bisque W
$32
2W Warm
$42
CN 90 Sand
$22
10 Light Golden
$32
3
$42
Tone 5.8
$17
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Light Medium 14 Olive, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Nude Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Light Medium 14 Olive.
3 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Pixi On-the-Glow BASE Foundation Moisture Stick in Honey, against CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Nude Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Pixi On-the-Glow BASE Foundation Moisture Stick in Honey.
2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Light Medium 14 Olive
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced
Pixi On-the-Glow BASE Foundation Moisture Stick Honey
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
