Fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
17 of 32 matches
Only showing matches made for sensitive skin.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $18.49 at Ulta Beauty · product price; shade not separately priced
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $81 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $18.49 at Ulta Beauty · product price; shade not separately priced
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $0.50 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Contains listed fragranceNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Contains listed fragrance · No SPF
Low confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$20.29View at CVSUlta Beauty$7.30 less (39%)Matches: Very close colourSame matte finishSame full coverage
Differences: No SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No SPF
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.19View at Ulta Beauty
Walmart$11.98View at WalmartTarget$11.99View at Target
Walgreens$15.99View at WalgreensWalmart$23.96View at WalmartUlta BeautyCosts $26.51 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Contains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: for very light neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautyUlta Beauty(product price)Costs $34.51 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverageContains listed fragranceNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage · Contains listed fragrance · No SPF
Low confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6.51 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Contains listed fragranceContains drying alcoholNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: light with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $34.51 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverageContains listed fragranceNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage · Contains listed fragrance · No SPF
Low confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $34.51 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverageContains listed fragranceNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage · Contains listed fragrance · No SPF
Low confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $26.51 moreMatches: Near-identical swatch colourSame full coverageClaims 16-hour wear
Differences: Natural rather than matte finishNo SPF
Looks identical · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · No SPF
Retailer shade note: level-three fair with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $0.50 moreMatches: Near-identical swatch colourSame full coverageClaims 32-hour wear
Differences: Natural rather than matte finishContains listed fragranceContains drying alcohol
Looks identical · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Contains listed fragrance · Contains drying alcohol
Low confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at Walgreens
AmazonSee price at AmazonView at Amazon
SephoraCosts $20.51 moreMatches: Very close colourSame full coverageClaims long-wearing
Differences: Natural rather than matte finishContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Contains listed fragrance
Retailer shade note: taupe shade with warm undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautyUlta Beauty(product price)Costs $0.50 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverageContains drying alcoholNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · Contains drying alcohol · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSUlta Beauty(product price)Costs $0.50 moreMatches: Very close colourSame full coverageClaims 32-hour wear
Differences: Natural rather than matte finishContains listed fragranceContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $33.51 moreMatches: Near-identical swatch colourSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverageContains drying alcoholNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage · Contains drying alcohol · No SPF
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Amazon$49.06View at AmazonSephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1.50 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Buildable rather than full coverageNo SPF
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than full coverage · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyTarget$3.90 less (21%)Matches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeper
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetShowing 12 of 15 matches
The closest shade to CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Classic Ivory 210 (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
CN 20 Fair
$22
1R02
$35
Meringue 2.1 Neutral
$31
Custard
Bisque 1.8
$39
1 Warm
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Chanel N°1 DE CHANEL Revitalizing Foundation in B20, against CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Classic Ivory 210. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Chanel N°1 DE CHANEL Revitalizing Foundation in B20.
3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Juvia's Place I am Magic Powder Foundation in Cairo - Light 3, against CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Classic Ivory 210. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I am Magic Powder Foundation in Cairo - Light 3.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Chanel N°1 DE CHANEL Revitalizing Foundation B20
Ulta BeautyYour shade $18.49 at Ulta Beauty · product price; shade not separately priced
Juvia's Place I am Magic Powder Foundation Cairo - Light 3
Ulta BeautyYour shade $18.49 at Ulta Beauty · product price; shade not separately priced
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
