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Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Warm Beige dupes and alternatives CoverGirl

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free11No drying alcohol5Vegan3Cruelty-free3Oil-free2With SPF3Mineral2

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Only showing matches made for sensitive skin.

Closest shade match: L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 100 Light Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
CoverGirl
Warm BeigeChange shade
Depth and undertone: Fair · Warm
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
100 Light Warm
Depth and undertone: Fair · Warm
Finish and coverage: Matte · Medium coverage
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
Costs $3.86 more

Your shade $15.13 at Walmart · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Juvia's Place I Am Magic Velvety Matte Foundation 600 Cairo

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
CoverGirl
Warm BeigeChange shade
Depth and undertone: Fair · Warm
Finish and coverage: Matte · Full coverage
The match
Juvia's Place
600 Cairo
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
88out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
Costs $8.87 more

Your shade $15.13 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F6N
    Shade match 88
    $8Ulta BeautyUlta Beauty(product price)$7.13 less (47%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    50
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · No SPF

    Retailer shade note: fair or light skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible Cushion Foundation

    130 Warm
    Shade match 98
    $19.99Ulta BeautyUlta Beauty(product price)Costs $4.86 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageNo SPF

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Buildable rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  3. #5 · Charlotte Tilbury

    Airbrush Flawless Foundation

    4 Warm
    Shade match 98
    $52Ulta BeautyUlta Beauty(product price)Costs $36.87 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageContains drying alcoholNo SPF

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol · No SPF

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Pixi

    On-the-Glow BASE Foundation Moisture Stick

    Nude
    Shade match 96
    $22Ulta BeautyUlta Beauty(product price)Costs $6.87 more

    Matches: Very close colourSame warm undertone

    Differences: Natural rather than matte finishBuildable rather than full coverageNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    50
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  5. #7 · IT Cosmetics

    CC+ Airbrush Perfecting Powder Foundation

    Medium Tan
    Shade match 97
    $42Ulta BeautyUlta BeautyCosts $26.87 more

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishNo SPF

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · No SPF

    Retailer shade note: warm medium

    Medium confidence· Digital match

    View match
  6. #8 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    105W
    Shade match 96
    $53SephoraSephoraCosts $37.87 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Not marketed for combination/dry skinContains drying alcoholNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for combination/dry skin · Contains drying alcohol · No SPF

    Retailer shade note: Fair with Yellow Undertones

    Medium confidence· Digital match

    View match
  7. #9 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Fair 15 Neutral
    Shade match 88
    $45Ulta BeautyUlta Beauty(product price)Costs $29.87 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Contains drying alcohol

    Retailer shade note: for fair neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  8. #10 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Fair 17 Neutral
    Shade match 87
    $45Ulta BeautyUlta Beauty(product price)Costs $29.87 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Contains drying alcohol

    Retailer shade note: for fair neutral skin with a subtle yellow hue

    Medium confidence· Digital match

    View match
  9. #11 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    115C
    Shade match 92
    $53SephoraSephoraCosts $37.87 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Not marketed for combination/dry skinContains drying alcoholNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for combination/dry skin · Contains drying alcohol · No SPF

    Retailer shade note: Fair with Pinky Undertones

    Medium confidence· Digital match

    View match
  10. #12 · Lancôme

    Teint Idole Ultra Wear Care and Glow Foundation

    125W
    Shade match 98
    $53Ulta BeautyUlta Beauty(product price)Costs $37.87 more

    Matches: Near-identical swatch colourSame warm undertoneClaims 24-hour wear

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for dry/oily skin

    Score details
    Shade match
    98
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair - light with warm yellow undertones

    Medium confidence· Digital match

    View match
  11. #13 · TIRTIR

    Mask Fit AI Filter Cushion

    21N IVORY
    Shade match 89
    $25Ulta BeautyUlta Beauty(product price)Costs $9.87 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneContains listed fragranceContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Warm Beige (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Shortbread

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Shortbread

    • Looks identical
    • Fair · Warm · golden undertone

    $36

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Macadamia

    NARS Soft Matte Complete Concealer, shade Macadamia

    • Looks identical
    • Fair · Warm undertone

    $36

    SephoraView at Sephora
  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    220 Buff C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 220 Buff C

    • Looks identical
    • Light · Warm undertone

    $32

    SephoraView at Sephora
  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Fair Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Fair Warm

    • Very close colour
    • Fair · Warm · yellow undertone

    $8

    Ulta BeautyView at Ulta Beauty
  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.4

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.4

    • Very close colour
    • Fair · Warm · peach undertone

    $42

    SephoraView at Sephora
  6. Tarte Shape Tape Full Coverage Matte Concealer

    35H medium honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 35H medium honey

    • Very close colour
    • Light · Warm · peach undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 100 Light Warm, against CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Warm Beige. Every attribute compared, with its share of the score.

ComparedYour shadeWarm BeigeClosest shade match100 Light WarmScore
Shade match55% of overall98
Colour97#f0c49d#efc5a1Looks identicalColour difference 0.9 (0 is identical)
Depth100FairFairSameDepth difference: 0.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed48-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 85/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 100 Light Warm.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims 48-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 28Not listed
OverlapBoth silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Juvia's Place I Am Magic Velvety Matte Foundation in 600 Cairo, against CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Warm Beige. Every attribute compared, with its share of the score.

ComparedYour shadeWarm BeigeClosest overall alternative600 CairoScore
Shade match55% of overall95
Colour98#f0c49d#f3c7a0Looks identicalColour difference 0.7 (0 is identical)
Depth98FairFairSameDepth difference: 1.5
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone85WarmNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 88/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 600 Cairo.

Same or better

  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Same full coverage
  • Claims long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 28Not listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 100 Light Warm

Match price
$18.99Ulta BeautyUlta Beauty
Costs $3.86 more

Your shade $15.13 at Walmart · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Juvia's Place I Am Magic Velvety Matte Foundation 600 Cairo

Match price
$24Ulta BeautyUlta Beauty
Costs $8.87 more

Your shade $15.13 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.