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Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Warm Beige dupes and alternatives CoverGirl

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: NARS Natural Radiant Longwear Foundation Salzburg - Light 3.5

The equivalent shade: scored on colour, depth and undertone only.

Your shade
CoverGirl
Warm BeigeChange shade
Depth and undertone: Fair · Warm
Finish and coverage: Matte · Full coverage
The match
NARS
Salzburg - Light 3.5
Depth and undertone: Fair · Warm
Finish and coverage: Natural · Full coverage
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $39.87 more

Your shade $15.13 at Walmart

SephoraView at Sephora

Closest overall alternative: Juvia's Place I Am Magic Velvety Matte Foundation 600 Cairo

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
CoverGirl
Warm BeigeChange shade
Depth and undertone: Fair · Warm
Finish and coverage: Matte · Full coverage
The match
Juvia's Place
600 Cairo
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
88out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Match price
$24Ulta BeautyUlta Beauty
Costs $8.87 more

Your shade $15.13 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 88
    $8Ulta BeautyUlta Beauty(product price)$7.13 less (47%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    50
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · No SPF

    Retailer shade note: fair or light skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  2. Shade match 93
    $49Ulta BeautyUlta Beauty(product price)Costs $33.87 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Not marketed for combination/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Not marketed for combination/sensitive skin

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    100 Light Warm
    Shade match 98
    $18.99Ulta BeautyUlta Beauty(product price)Costs $3.86 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageContains drying alcoholNo SPF

    Score details
    Shade match
    98
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible Cushion Foundation

    130 Warm
    Shade match 98
    $19.99Ulta BeautyUlta Beauty(product price)Costs $4.86 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageNo SPF

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Buildable rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  5. #7 · Charlotte Tilbury

    Airbrush Flawless Foundation

    4 Warm
    Shade match 98
    $52Ulta BeautyUlta Beauty(product price)Costs $36.87 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageContains drying alcoholNo SPF

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol · No SPF

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 01 Flax
    Shade match 96
    $39Ulta BeautyUlta BeautyCosts $23.87 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNot marketed for normal/sensitive skinContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for normal/sensitive skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  7. Shade match 96
    $22Ulta BeautyUlta Beauty(product price)Costs $6.87 more

    Matches: Very close colourSame warm undertone

    Differences: Natural rather than matte finishBuildable rather than full coverageNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    50
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  8. #10 · Clinique

    Acne Solutions Liquid Makeup Foundation

    CN 08 Linen
    Shade match 96
    $39Ulta BeautyUlta Beauty(product price)Costs $23.87 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNot marketed for normal/sensitive skinContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for normal/sensitive skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  9. #11 · IT Cosmetics

    CC+ Airbrush Perfecting Powder Foundation

    Medium Tan
    Shade match 97
    $42Ulta BeautyUlta BeautyCosts $26.87 more

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishNo SPF

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · No SPF

    Retailer shade note: warm medium

    Medium confidence· Digital match

    View match
  10. #12 · KimChi Chic Beauty

    A Really Good Foundation

    103L
    Shade match 89
    $29Ulta BeautyUlta Beauty(product price)Costs $13.87 more

    Matches: Near-identical swatch colourSame full coverageClaims long-wearing

    Differences: Neutral rather than warm undertoneNatural matte rather than matte finishNot marketed for sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    80

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural matte rather than matte finish · Not marketed for sensitive skin · No SPF

    Retailer shade note: Fair with Neutral Undertones

    Medium confidence· Digital match

    View match
  11. Shade match 88
    $45Ulta BeautyUlta Beauty(product price)Costs $29.87 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Contains drying alcohol

    Retailer shade note: for fair neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  12. #14 · Kylie Cosmetics

    Natural Blur Powder Foundation

    2WN
    Shade match 92
    $38Ulta BeautyUlta Beauty(product price)Costs $22.87 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageNot marketed for sensitive skinNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: fair with warm neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · NARS

    Natural Radiant Longwear Foundation

    Fiji - Light 5
    Shade match 95
    $55SephoraSephoraCosts $39.87 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishNot marketed for oily/sensitive skinNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: L5 - light to medium with warm undertones

    Medium confidence· Digital match

    View match
  14. Shade match 87
    $45Ulta BeautyUlta Beauty(product price)Costs $29.87 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Contains drying alcohol

    Retailer shade note: for fair neutral skin with a subtle yellow hue

    Medium confidence· Digital match

    View match
  15. #17 · TIRTIR

    Mask Fit AI Filter Cushion

    21N IVORY
    Shade match 89
    $25Ulta BeautyUlta Beauty(product price)Costs $9.87 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneContains listed fragranceContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match

Showing 12 of 15 matches

Looking for a concealer in your shade?

The closest shade to CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Warm Beige (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Shortbread

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Shortbread

    • Looks identical
    • Fair · Warm · golden undertone

    $36

  2. NARS Soft Matte Complete Concealer

    Macadamia

    NARS Soft Matte Complete Concealer, shade Macadamia

    • Looks identical
    • Fair · Warm undertone

    $36

  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    220 Buff C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 220 Buff C

    • Looks identical
    • Light · Warm undertone

    $32

  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Fair Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Fair Warm

    • Very close colour
    • Fair · Warm · yellow undertone

    $8

  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.4

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.4

    • Very close colour
    • Fair · Warm · peach undertone

    $42

  6. Tarte Shape Tape Full Coverage Matte Concealer

    35H medium honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 35H medium honey

    • Very close colour
    • Light · Warm · peach undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Natural Radiant Longwear Foundation in Salzburg - Light 3.5, against CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Warm Beige. Every attribute compared, with its share of the score.

ComparedYour shadeWarm BeigeClosest shade matchSalzburg - Light 3.5Score
Shade match55% of overall99
Colour99#f0c49d#f0c49eLooks identicalColour difference 0.3 (0 is identical)
Depth100FairFairSameDepth difference: 0.0
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 83/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Radiant Longwear Foundation in Salzburg - Light 3.5.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same full coverage
  • Claims 16-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • Not marketed for oily/sensitive skin
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 28Not listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Juvia's Place I Am Magic Velvety Matte Foundation in 600 Cairo, against CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Warm Beige. Every attribute compared, with its share of the score.

ComparedYour shadeWarm BeigeClosest overall alternative600 CairoScore
Shade match55% of overall95
Colour98#f0c49d#f3c7a0Looks identicalColour difference 0.7 (0 is identical)
Depth98FairFairSameDepth difference: 1.5
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone85WarmNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 88/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 600 Cairo.

Same or better

  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Same full coverage
  • Claims long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 28Not listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

NARS Natural Radiant Longwear Foundation Salzburg - Light 3.5

Best price
$55SephoraSephora
Costs $39.87 more

Your shade $15.13 at Walmart

SephoraView at Sephora

Closest overall alternative

Juvia's Place I Am Magic Velvety Matte Foundation 600 Cairo

Match price
$24Ulta BeautyUlta Beauty
Costs $8.87 more

Your shade $15.13 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.