Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 FAIR IVORY dupes and alternatives CoverGirl
4.2 (10,016)·Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 FAIR IVORY (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Clinique Beyond Perfecting Powder Foundation + Concealer in 0.5 Breeze, against CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in FAIR IVORY. Every attribute compared, with its share of the score.
ComparedYour shadeFAIR IVORYClosest shade match0.5 BreezeHow they compareScore
Shade match55% of overall90
Colour60%90#f3ccba#f7c9b2Very close colourColour difference 2.3 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.8
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Overall match 85/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F2NC, against CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in FAIR IVORY. Every attribute compared, with its share of the score.
ComparedYour shadeFAIR IVORYClosest overall alternativeF2NCHow they compareScore
Shade match55% of overall89
Colour60%88#f3ccba#e9c8b5Very close colourColour difference 2.5 (0 is identical)
Depth15%95FairFairSameDepth difference: 2.8
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Overall match 86/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta BeautyCosts $26.87 more
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