Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $15.13 at Walmart · product price; shade not separately priced
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$7.13 less (47%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No SPF
Retailer shade note: fair or light skin tones with a neutral cool undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $38.87 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageNo SPF
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than full coverage · No SPF
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sUlta BeautyCosts $25.87 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Not marketed for sensitive skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Not marketed for sensitive skin · No SPF
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Powder Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyMacy's$41View at Macy'sUlta BeautyCosts $26.87 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · No SPF
Retailer shade note: for very fair cool skin with a pink hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$42View at Ulta BeautyUlta BeautyCosts $24.37 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than full coverage
Retailer shade note: for very fair neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$39.50View at Ulta BeautyMacy's$39.50View at Macy'sUlta BeautyCosts $37.87 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageContains listed fragranceNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage · Contains listed fragrance · No SPF
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$53View at Ulta BeautySephora$53View at Sephora
Walmart$3.16 less (21%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta Beauty(product price)Costs $24.37 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly deeperBuildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage
Retailer shade note: for very light neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sUlta Beauty(product price)$8.14 less (54%)Matches: Very close colourSame matte finish
Differences: Slightly cooler undertoneMedium rather than full coverageNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · No SPF
Retailer shade note: light with rosy peach undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta BeautyCosts $36.87 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for dry/sensitive skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: very light with cool pink undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$52View at Ulta BeautyMacy's$52View at Macy'sSephoraCosts $26.87 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for dry/sensitive skinContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: fair to light skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$8.14 less (54%)Matches: Very close colourSame matte finish
Differences: Slightly lighterSlightly cooler undertoneMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Medium rather than full coverage · No SPF
Retailer shade note: fair with rosy peach undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephoraCosts $26.87 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for dry/sensitive skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: light skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$1.13 less (7%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly cooler undertoneBuildable rather than full coverageNo SPF
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than full coverage · No SPF
Retailer shade note: fair or light skin tones with a cool pink undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephoraCosts $26.87 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for dry/sensitive skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: medium to tan skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$11.24 less (74%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · No SPF
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta BeautyCosts $30.87 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for dry/normal/oily/sensitive skinContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for dry/normal/oily/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: Very Fair with cool pink undertones
Medium confidence· Digital match
Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup
Every store that sells this shade · prices as last checked
Ulta Beauty$46View at Ulta BeautySephoraCosts $42.87 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNot marketed for dry/sensitive skinContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: Extra light, cool neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty$1.13 less (7%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for dry/sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: porcelain with warm undertone
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14View at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $29.87 moreMatches: Very close colourSame full coverageClaims 16-hour wear
Differences: Slightly cooler undertoneNatural rather than matte finishNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · No SPF
Retailer shade note: level-two fair with a cool undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $28.87 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Light rather than full coverageNot marketed for dry/sensitive skinNo SPF
Very close colour · Matte · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Light rather than full coverage · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: very Fair with neutral undertones
Medium confidence· Digital match
Laura Mercier Tinted Blur Balm Skin Tint
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraSephoraCosts $34.87 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for dry/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/oily skin · No SPF
Retailer shade note: Extra light with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $36.87 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Slightly cooler undertoneMedium rather than full coverageContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Contains drying alcohol · No SPF
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $26.87 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverageNo SPF
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No SPF
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $22.87 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Olive rather than neutral undertoneMedium rather than full coverageNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Olive rather than neutral undertone · Medium rather than full coverage · Not marketed for dry skin · No SPF
Retailer shade note: neutral olive
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $22.87 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for dry skin · No SPF
Retailer shade note: cool beige
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $26.87 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · No SPF
Retailer shade note: cool undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta BeautyCosts $8.87 moreMatches: Very close colourSame full coverageClaims a lightweight feel
Differences: Slightly warmer undertoneNatural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish
Retailer shade note: light with peach undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta Beauty(product price)$0.14 less (1%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly lighterNot marketed for combination/dry/sensitive skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Not marketed for combination/dry/sensitive skin · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14.99 · product priceView at Ulta BeautyWalmart$14.99View at WalmartAmazonSee price at AmazonView at AmazonSephoraCosts $3.87 moreMatches: Very close colourSame neutral undertoneClaims a lightweight feel
Differences: Natural rather than matte finishLight rather than full coverageNot marketed for combination/sensitive skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Light rather than full coverage · Not marketed for combination/sensitive skin · No SPF
Retailer shade note: fair neutral
Medium confidence· Digital match
Nudestix Tinted Cover Foundation
Every store that sells this shade · prices as last checked
Sephora$19View at SephoraUlta Beauty$40View at Ulta BeautyShowing 12 of 30 matches
The closest shade to CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 FAIR IVORY (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Tone 3.8 N
$32
0N1
$34
4 Fair-Medium
$36
CN 02 Breeze
$22
350 Bisque
$15.99
Porcelain
$12.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Essence Foundation Stick in 50, against CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in FAIR IVORY. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Essence Foundation Stick in 50.
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $15.13 at Walmart · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
