Very fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $18.49 at Ulta Beauty
Givenchy Prisme Libre Glow Serum Blurring Foundation
Every store that sells this shade · prices as last checked
Sephora$63View at Sephora
Macy's$63 · low stockView at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $18.49 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
Walgreens$15.99View at WalgreensWalmart$23.96View at WalmartRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $1.51 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty$7.30 less (39%)Matches: Very close colourSame matte finishSame full coverage
Differences: No SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No SPF
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.19View at Ulta BeautyWalmart$11.98View at WalmartWalgreens$15.99View at WalgreensWalmart$23.96View at WalmartUlta Beauty(product price)$2.50 less (14%)Matches: Very close colourSame matte finishSame full coverage
Differences: Contains drying alcoholNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Contains drying alcohol · No SPF
Retailer shade note: cool undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $6.51 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Contains listed fragranceNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Contains listed fragrance · No SPF
Retailer shade note: fair light with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6.51 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Contains listed fragranceNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Contains listed fragrance · No SPF
Retailer shade note: light with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $21.51 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for dry/sensitive skinContains listed fragranceNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: for fair skin with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $33.51 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for dry/sensitive skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for dry/sensitive skin · No SPF
Retailer shade note: light with cool rosy peach undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sUlta Beauty(product price)Costs $33.51 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for dry/sensitive skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for dry/sensitive skin · No SPF
Retailer shade note: light with neutral rosy undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sWalmart$6.52 less (35%)Matches: Very close colourSame matte finishSame full coverage
Differences: No SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta BeautyCosts $20.51 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for dry/normal/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for dry/normal/sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$39View at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $23.51 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for dry/sensitive skinContains listed fragranceNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: fair skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta BeautyCosts $0.50 moreMatches: Near-identical swatch colourSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverageContains drying alcoholNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · Contains drying alcohol · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beauty$18.99View at Ulta Beauty
CVS$18.99View at CVSUlta Beauty(product price)Costs $23.51 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for dry/sensitive skinContains listed fragranceNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: medium skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephora$42 · out of stockView at SephoraUlta Beauty(product price)Costs $23.51 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for dry/sensitive skinContains listed fragranceNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: medium skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephora$42 · out of stockView at SephoraSephoraCosts $20.51 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for dry/normal/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for dry/normal/sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty(product price)Costs $28.41 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageContains drying alcoholNo SPF
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Buildable rather than full coverage · Contains drying alcohol · No SPF
Low confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephoraCosts $20.51 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for dry/normal/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for dry/normal/sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $36.51 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for dry/sensitive skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for dry/sensitive skin · No SPF
Retailer shade note: L1 - Very light with cool undertones
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.50 less (19%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for combination/dry/sensitive skinNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for combination/dry/sensitive skin · No SPF
Low confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$9.92 · out of stockView at WalmartUlta Beauty$14.99View at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta BeautyCosts $50.51 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageContains listed fragranceNo SPF
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than full coverage · Contains listed fragrance · No SPF
Retailer shade note: fair shade, golden undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$69View at Ulta BeautySephoraCosts $36.51 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for dry/sensitive skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for dry/sensitive skin · No SPF
Retailer shade note: L1.5 - Very light with neutral undertones, and a light pink tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta BeautyCosts $20.51 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for dry/sensitive skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for dry/sensitive skin · No SPF
Retailer shade note: very fair with neutral peach undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $34.51 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for combination/dry skinContains drying alcoholNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for combination/dry skin · Contains drying alcohol · No SPF
Retailer shade note: Fair with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beauty$53View at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraCosts $20.51 moreMatches: Very close colourSame full coverageClaims long-wearing
Differences: Natural rather than matte finishContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Contains listed fragrance
Retailer shade note: very fair warm with golden undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6.51 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Contains listed fragranceContains drying alcoholNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: fair light with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $45.51 moreMatches: Near-identical swatch colourSame matte finishClaims 24-hour wear
Differences: Medium rather than full coverageNot marketed for dry/normal/sensitive skinContains listed fragrance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/normal/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: very light skin with pink undertones
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beautyfrom $64 · product priceView at Ulta BeautyMacy's$64View at Macy'sUlta Beauty(product price)Costs $3.51 moreMatches: Very close colour
Differences: Natural rather than matte finishBuildable rather than full coverageNo SPF
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No SPF
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyUlta BeautyCosts $15.51 moreMatches: Near-identical swatch colourClaims not settling into linesClaims a lightweight feel
Differences: Natural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: light with neutral undertones
Low confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$34View at Ulta BeautyUlta Beauty(product price)$2.49 less (13%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverageNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Ivory 205 (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Madeleine
Cloud
$36
140C
$24
8B porcelain beige
$32
355 Vanilla
$15.99
110
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Givenchy Prisme Libre Glow Serum Blurring Foundation in 2N, against CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Ivory 205. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Givenchy Prisme Libre Glow Serum Blurring Foundation in 2N.
3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 112, against CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Ivory 205. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 112.
3 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Givenchy Prisme Libre Glow Serum Blurring Foundation 2N
SephoraYour shade $18.49 at Ulta Beauty
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 112
Ulta BeautyYour shade $18.49 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
