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Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Ivory 205 dupes and alternatives CoverGirl

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol7Vegan1Cruelty-free1Oil-free1With SPF1Mineral5

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Only showing matches without silicones.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Givenchy Prisme Libre Glow Serum Blurring Foundation 2N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
CoverGirl
Ivory 205Change shade
Depth and undertone: Very fair
Finish and coverage: Matte · Full coverage
The match
Givenchy
2N
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
92out of 100
Colour
99
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$63SephoraSephora
Costs $44.51 more

Your shade $18.49 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 1C1 Cool Bone

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
CoverGirl
Ivory 205Change shade
Depth and undertone: Very fair
Finish and coverage: Matte · Full coverage
The match
Estée Lauder
1C1 Cool Bone
Depth and undertone: Very fair · Cool · rosy
Finish and coverage: Matte · Full coverage
Overall match
83out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Match price
$52Ulta BeautyUlta Beauty
Costs $33.51 more

Your shade $18.49 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    1N2 Ecru
    Shade match 88
    $52Ulta BeautyUlta Beauty(product price)Costs $33.51 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Not marketed for dry/sensitive skinNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: light with neutral rosy undertones

    Medium confidence· Digital match

    View match
  2. #4 · NARS

    Natural Matte Longwear Foundation

    OSLO
    Shade match 88
    $55SephoraSephoraCosts $36.51 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Not marketed for dry/sensitive skinNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: L1 - Very light with cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · NARS

    Natural Matte Longwear Foundation

    YULONG
    Shade match 88
    $55SephoraSephoraCosts $36.51 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Not marketed for dry/sensitive skinNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: L1.5 - Very light with neutral undertones, and a light pink tone

    Medium confidence· Digital match

    View match
  4. #6 · Dior

    Forever Natural Matte Velvet Compact Foundation

    1CR IN
    Shade match 90
    $64SephoraSephoraCosts $45.51 more

    Matches: Near-identical swatch colourSame matte finishClaims 24-hour wear

    Differences: Medium rather than full coverageNot marketed for dry/normal/sensitive skinContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry/normal/sensitive skin · Contains listed fragrance · No SPF

    Retailer shade note: very light skin with pink undertones

    Medium confidence· Digital match

    View match
  5. #7 · Pixi

    On-the-Glow BASE Foundation Moisture Stick

    Cream
    Shade match 88
    $22Ulta BeautyUlta Beauty(product price)Costs $3.51 more

    Matches: Very close colour

    Differences: Natural rather than matte finishBuildable rather than full coverageNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    50
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  6. #8 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Fair Ivory LN2
    Shade match 91
    $34Ulta BeautyUlta BeautyCosts $15.51 more

    Matches: Near-identical swatch colourClaims not settling into linesClaims a lightweight feel

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: light with neutral undertones

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Ivory 205 (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Madeleine

    NARS Soft Matte Complete Concealer, shade Madeleine

    • Looks identical
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cloud

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cloud

    • Looks identical
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  3. Rare Beauty Liquid Touch Brightening Concealer

    140C

    Rare Beauty Liquid Touch Brightening Concealer, shade 140C

    • Looks identical
    • Very fair · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora
  4. Tarte Shape Tape Full Coverage Matte Concealer

    8B porcelain beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 8B porcelain beige

    • Looks identical
    • Very fair · Cool · pink undertone

    $32

    SephoraView at Sephora
  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    355 Vanilla

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 355 Vanilla

    • Looks identical
    • Very fair

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    110

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 110

    • Looks identical
    • Very fair · Cool · pink undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Givenchy Prisme Libre Glow Serum Blurring Foundation in 2N, against CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Ivory 205. Every attribute compared, with its share of the score.

ComparedYour shadeIvory 205Closest shade match2NScore
Shade match55% of overall92
Colour99#f7dcc9#f7dbc8Looks identicalColour difference 0.4 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.4
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 73/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Givenchy Prisme Libre Glow Serum Blurring Foundation in 2N.

Same or better

  • Near-identical swatch colour
  • Claims a blurring effect
  • Claims 24-hour wear
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • Not marketed for oily/sensitive skin
  • Fragrance is listed in the formula
  • Contains alcohol
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol)
SPFSPF 28Not listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate
View full match

Why the closest overall alternative works

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 1C1 Cool Bone, against CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Ivory 205. Every attribute compared, with its share of the score.

ComparedYour shadeIvory 205Closest overall alternative1C1 Cool BoneScore
Shade match55% of overall88
Colour93#f7dcc9#fadac3Very close colourColour difference 1.8 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.6
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone70UnknownCool · rosySome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveCombination, normal, oilyBoth marketed for combination/​normal/​oily skin
Overall match 83/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 1C1 Cool Bone.

Same or better

  • Very close colour
  • Same matte finish
  • Same full coverage
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Not marketed for dry/sensitive skin
  • No SPF

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 28Not listed
OverlapSilicone-based vs powder-based; silicone high vs none
View full match

Where to buy

Closest shade match

Givenchy Prisme Libre Glow Serum Blurring Foundation 2N

Best price
$63SephoraSephora
Costs $44.51 more

Your shade $18.49 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 1C1 Cool Bone

Match price
$52Ulta BeautyUlta Beauty
Costs $33.51 more

Your shade $18.49 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.