Light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
34 matches
34 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $15.13 at Walmart · product price; shade not separately priced · lowest price $13.98 at Walmart
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at Walmart
Target$13.99View at Target
Walgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta Beauty
CVS$17.99View at CVSThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
WalmartYour shade $15.13 at Walmart
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$2.14 less (14%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beauty$12.99View at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$8.14 less (54%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Medium rather than full coverageNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than full coverage · No SPF
Retailer shade note: light with warm yellow undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyWalmart$0.16 less (1%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageNot marketed for dry/sensitive skinNo SPF
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · Not marketed for dry/sensitive skin · No SPF
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetWalgreens$15.99View at WalgreensCVS$15.99View at CVSUlta BeautyCosts $24.87 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No SPF
Medium confidence· Digital match
Clinique Superpowder Double Face Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta Beauty
Macy's$40View at Macy's
SephoraCosts $23.87 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Not marketed for dry/normal/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for dry/normal/sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $23.87 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Not marketed for combination/dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Not marketed for combination/dry/sensitive skin
Retailer shade note: very fair with golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $23.87 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Not marketed for combination/dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Not marketed for combination/dry/sensitive skin
Retailer shade note: very fair with soft golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $22.87 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Not marketed for combination/dry skinNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for combination/dry skin · No SPF
Retailer shade note: for pale to very fair skin
Medium confidence· Digital match
Laura Geller Double Take Baked Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautySephoraCosts $23.87 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Not marketed for combination/dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Not marketed for combination/dry/sensitive skin
Retailer shade note: very fair with soft peachy undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta BeautyCosts $25.87 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Not marketed for sensitive skinNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Not marketed for sensitive skin · No SPF
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Powder Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyMacy's$41View at Macy'sUlta Beauty(product price)$1.13 less (7%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Buildable rather than full coverageNo SPF
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Buildable rather than full coverage · No SPF
Retailer shade note: fair or light skin tones with a warm pink undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $24.37 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than full coverage
Retailer shade note: for very light neutral skin with a subtle yellow hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sSephoraCosts $39.87 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Not marketed for dry/sensitive skinNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for dry/sensitive skin · No SPF
Retailer shade note: M1.2 - Medium with neutral undertones and a light peach tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $42.87 moreMatches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Natural matte rather than matte finishNo SPF
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural matte rather than matte finish · No SPF
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $26.87 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: No SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No SPF
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $44.87 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageNot marketed for normal/sensitive skinContains listed fragrance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than full coverage · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: light skin with neutral tones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $24.87 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for dry/sensitive skinContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: for light to medium skin with cool undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $53.87 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for dry/sensitive skinContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: fair medium with cool undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)Costs $0.87 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $32.87 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNot marketed for dry/sensitive skinNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: very fair with neutral to rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $8.87 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Not marketed for combination/dry/oily/sensitive skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for combination/dry/oily/sensitive skin · No SPF
Retailer shade note: light, neutral undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $33.87 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage
Differences: Natural rather than matte finishNot marketed for oily/sensitive skinNo SPF
Looks identical · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: fair, warm undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $37.87 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Not marketed for combination/dry skinContains drying alcoholNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for combination/dry skin · Contains drying alcohol · No SPF
Retailer shade note: Light with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraCosts $53.87 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for dry/sensitive skinContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: fair medium with cool undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sSephoraCosts $22.87 moreMatches: Near-identical swatch colourSame neutral undertoneClaims long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for dry/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: very fair (neutral golden)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $24.87 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for dry/sensitive skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: for light skin with cool undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraAmazonSee price at AmazonView at AmazonUlta Beauty$9.89 less (65%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for combination/oily/sensitive skinNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Not marketed for combination/oily/sensitive skin · No SPF
Medium confidence· Digital match
Wet n Wild PhotoFocus Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$5.24View at Ulta BeautySephoraCosts $31.87 moreMatches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishNot marketed for dry/normal skinContains drying alcohol
Looks identical · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for dry/normal skin · Contains drying alcohol · No SPF
Retailer shade note: light medium with neutral-golden undertones
Medium confidence· Digital match
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beauty$1.13 less (7%)Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Medium rather than full coverageNot marketed for dry/sensitive skinNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: light beige with a warm undertone
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14View at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $32.87 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for dry/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: for light skintones with neutral warm undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)$0.13 less (1%)Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishLight rather than full coverageContains listed fragrance
Looks identical · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · Contains listed fragrance · No SPF
Retailer shade note: For light skin tones with a warm neutral undertone
Medium confidence· Digital match
Revolution Beauty Skin Silk Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15 · product priceView at Ulta BeautyUlta Beauty$4.63 less (31%)Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishLight rather than full coverageContains listed fragrance
Looks identical · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · Contains listed fragrance · No SPF
Retailer shade note: For light skin tones with a warm neutral undertone
Medium confidence· Digital match
Revolution Beauty Skin Silk Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10.50View at Ulta BeautyShowing 12 of 32 matches
The closest shade to CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Buff Beige (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
1N0
$34
Light Ivory
$8
N12
$30
2W
$38
130N
$24
Willow 2.3
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Super Stay 24H Skin Tint + Vitamin C in 120, against CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Buff Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Super Stay 24H Skin Tint + Vitamin C in 120.
4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Milani Conceal + Perfect 2-in-1 Foundation in Light Tan, against CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Buff Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect 2-in-1 Foundation in Light Tan.
4 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Maybelline Super Stay 24H Skin Tint + Vitamin C 120
Ulta BeautyYour shade $15.13 at Walmart · product price; shade not separately priced · lowest price $13.98 at Walmart
Milani Conceal + Perfect 2-in-1 Foundation Light Tan
WalmartYour shade $15.13 at Walmart
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
