Light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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13 of 34 matches
Only showing matches vegan.
The equivalent shade and the most similar foundation overall.
WalmartYour shade $15.13 at Walmart
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$2.14 less (14%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beauty$12.99View at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$8.14 less (54%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Medium rather than full coverageNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than full coverage · No SPF
Retailer shade note: light with warm yellow undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta Beauty(product price)$1.13 less (7%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Buildable rather than full coverageNo SPF
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Buildable rather than full coverage · No SPF
Retailer shade note: fair or light skin tones with a warm pink undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $24.37 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than full coverage
Retailer shade note: for very light neutral skin with a subtle yellow hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta Beauty
Macy's$39.50View at Macy'sUlta Beauty(product price)Costs $26.87 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: No SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No SPF
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta Beauty
SephoraCosts $8.87 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Not marketed for combination/dry/oily/sensitive skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for combination/dry/oily/sensitive skin · No SPF
Retailer shade note: light, neutral undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $33.87 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage
Differences: Natural rather than matte finishNot marketed for oily/sensitive skinNo SPF
Looks identical · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: fair, warm undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $22.87 moreMatches: Near-identical swatch colourSame neutral undertoneClaims long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for dry/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: very fair (neutral golden)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $31.87 moreMatches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishNot marketed for dry/normal skinContains drying alcohol
Looks identical · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for dry/normal skin · Contains drying alcohol · No SPF
Retailer shade note: light medium with neutral-golden undertones
Medium confidence· Digital match
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beauty$1.13 less (7%)Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Medium rather than full coverageNot marketed for dry/sensitive skinNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: light beige with a warm undertone
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14View at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$0.13 less (1%)Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishLight rather than full coverageContains listed fragrance
Looks identical · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · Contains listed fragrance · No SPF
Retailer shade note: For light skin tones with a warm neutral undertone
Medium confidence· Digital match
Revolution Beauty Skin Silk Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15 · product priceView at Ulta BeautyUlta Beauty$4.63 less (31%)Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishLight rather than full coverageContains listed fragrance
Looks identical · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · Contains listed fragrance · No SPF
Retailer shade note: For light skin tones with a warm neutral undertone
Medium confidence· Digital match
Revolution Beauty Skin Silk Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10.50View at Ulta BeautyThe closest shade to CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Buff Beige (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
1N0
$34
Light Ivory
$8
N12
$30
2W
$38
130N
$24
Willow 2.3
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Milani Conceal + Perfect 2-in-1 Foundation in Light Tan, against CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Buff Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect 2-in-1 Foundation in Light Tan.
4 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
WalmartYour shade $15.13 at Walmart
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
