Very fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
Avoid an ingredient
5 of 31 matches
Only showing matches with SPF.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $18.49 at Ulta Beauty
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$39View at Ulta Beauty
Macy's$39View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $20.51 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for dry/normal/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for dry/normal/sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephoraCosts $20.51 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for dry/normal/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for dry/normal/sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $20.51 moreMatches: Very close colourSame full coverageClaims long-wearing
Differences: Natural rather than matte finishContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Contains listed fragrance
Retailer shade note: very fair warm with golden undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta BeautyCosts $15.51 moreMatches: Near-identical swatch colourClaims not settling into linesClaims a lightweight feel
Differences: Natural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: light with neutral undertones
Low confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$34View at Ulta BeautyThe closest shade to CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Ivory 205 (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Madeleine
Cloud
$36
140C
$24
8B porcelain beige
$32
355 Vanilla
$15.99
110
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
IT Cosmetics CC+ Cream Natural Matte Foundation in Fair Porcelain, against CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Ivory 205. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To IT Cosmetics CC+ Cream Natural Matte Foundation in Fair Porcelain.
7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $18.49 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
