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TruNaked Eyeshadow Palette Chocoholic 845 dupes and alternatives CoverGirl

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick Downtown Brown

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
CoverGirl
Chocoholic 845Change shade
Colour family, undertone and depth: —
Finish and pigmentation: Matte · Opaque
The match
Bobbi Brown
Downtown Brown
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Shimmer · Buildable

Compared using pan 3 of your shade.

Shade match
97out of 100
Colour
96
Depth
100
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
Costs $19.01 more

Your shade $14.99 at Walmart

SephoraView at Sephora

Closest overall alternative: Jane Iredale PurePressed Eye Shadow Triple Riverstone

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
CoverGirl
Chocoholic 845Change shade
Colour family, undertone and depth: —
Finish and pigmentation: Matte · Opaque
The match
Jane Iredale
Riverstone
Colour family, undertone and depth: —
Finish and pigmentation: Matte

Matched on pan 3, against pan 4 of your shade.

Overall match
92out of 100
Shade (Shade match)
94
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
81
Comfort (Comfort & skin suitability)
40
Best price
$38Ulta BeautyUlta Beauty
Costs $23.01 more

Your shade $14.99 at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Morphe

    ChromaPlus 12-Pan Eyeshadow Palette

    Flickering Sands

    Matched on pan 11, against pan 3 of your shade

    Shade match 95
    $23Ulta BeautyUlta BeautyCosts $8.01 more

    Matches: Very close colourSame finish: matteSame pigmentation: opaque

    Differences: Long-wearing rather than 24-hour wear (longevity)Does not claim crease resistanceDoes not claim comfort

    Score details
    Shade match
    95
    Finish, pigmentation & format
    100
    Wear & performance
    59
    Comfort & skin suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 17% ingredient overlap

    Differences: Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Medium confidence· Digital match

    View match
  2. #4 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Keep It Ethereal

    Matched on pan 10, against pan 3 of your shade

    Shade match 96
    $11Ulta BeautyUlta Beauty$3.99 less (27%)

    Matches: Very close colourSame finish: matteSame pigmentation: opaque

    Differences: Not listed rather than 24-hour wear (longevity)Does not claim crease resistanceDoes not claim comfort

    Score details
    Shade match
    96
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: neutrals and rose golds

    Medium confidence· Digital match

    View match
  3. #5 · Saie

    SuperSuede Baked Eyeshadow with 16hr Wear

    Tiramisu

    Compared using pan 4 of your shade

    Shade match 85
    $24SephoraSephoraCosts $9.01 more

    Matches: Very close colourSame finish: matteSame format: powder

    Differences: Grey rather than black16-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    85
    Finish, pigmentation & format
    100
    Wear & performance
    75
    Comfort & skin suitability
    80

    Very close colour · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: Grey rather than black · 16-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: charcoal demi-matte

    Medium confidence· Digital match

    View match
  4. #6 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Rich Glitch

    Matched on pan 4, against pan 8 of your shade

    Shade match 91
    $16Ulta BeautyUlta BeautyCosts $1.01 more

    Matches: Very close colourSame finish: matteSame pigmentation: opaque

    Differences: Long-wearing rather than 24-hour wear (longevity)Does not claim crease resistanceDoes not claim comfort

    Score details
    Shade match
    91
    Finish, pigmentation & format
    100
    Wear & performance
    59
    Comfort & skin suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Medium confidence· Digital match

    View match
  5. #7 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Taupe Dollar

    Compared using pan 3 of your shade

    Shade match 88
    $20Ulta BeautyUlta Beauty(product price)Costs $5.01 more

    Matches: Near-identical swatch colourSame finish: matteSame pigmentation: opaque

    Differences: Taupe rather than brownStick rather than powder (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    88
    Finish, pigmentation & format
    90
    Wear & performance
    73
    Comfort & skin suitability
    80

    Looks identical · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Taupe rather than brown · Stick rather than powder (format) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: Taupe Matte

    Medium confidence· Digital match

    View match
  6. #8 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    Shroom Mate

    Compared using pan 3 of your shade

    Shade match 89
    $26Ulta BeautyUlta Beauty(product price)Costs $11.01 more

    Matches: Same finish: matteSame pigmentation: opaqueBoth claim crease resistance

    Differences: Stick rather than powder (format)Long-wearing rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    89
    Finish, pigmentation & format
    90
    Wear & performance
    73
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Stick rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim comfort

    Retailer shade note: neutral brown

    Medium confidence· Digital match

    View match
  7. #9 · Smashbox

    Always On Cream Eye Shadow Stick

    Stone Fox

    Compared using pan 7 of your shade

    Shade match 94
    $25Ulta BeautyUlta BeautyCosts $10.01 more

    Matches: Very close colourSame finish: matte

    Differences: Buildable rather than opaque (pigmentation)Cream rather than powder (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    94
    Finish, pigmentation & format
    83
    Wear & performance
    59
    Comfort & skin suitability
    40

    Very close colour · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: matte grey

    Medium confidence· Digital match

    View match
  8. #10 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Chai Latte Haze

    Matched on pan 2, against pan 3 of your shade

    Shade match 87
    $28Ulta BeautyUlta BeautyCosts $13.01 more

    Matches: Very close colourSame finish: matteSame format: powder

    Differences: Taupe rather than brownNot listed rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    87
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Taupe rather than brown · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: mauve brown tones

    Medium confidence· Digital match

    View match
  9. #11 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Need It Nude

    Matched on pan 8, against pan 3 of your shade

    Shade match 86
    $11Ulta BeautyUlta Beauty$3.99 less (27%)

    Matches: Very close colourSame finish: matteSame pigmentation: opaque

    Differences: Taupe rather than brownNot listed rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    86
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Taupe rather than brown · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  10. #12 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Nude Mood

    Matched on pan 5, against pan 3 of your shade

    Shade match 84
    $11Ulta BeautyUlta Beauty$3.99 less (27%)

    Matches: Very close colourSame finish: matteSame pigmentation: opaque

    Differences: Taupe rather than brownNot listed rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    84
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Taupe rather than brown · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: light-to-dark range of neutral mattes

    Medium confidence· Digital match

    View match
  11. #13 · Sephora Collection

    Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    20 Cabernet Matte

    Compared using pan 8 of your shade

    Shade match 87
    $15SephoraSephoraCosts $0.01 more

    Matches: Very close colourSame finish: matteClaims waterproof

    Differences: Berry rather than plumStick rather than powder (format)12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    88
    Wear & performance
    38
    Comfort & skin suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 13% ingredient overlap

    Differences: Berry rather than plum · Stick rather than powder (format) · 12-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: 20 Cabernet Matte

    Medium confidence· Digital match

    View match
  12. #14 · Sephora Collection

    Colorful Eyeshadow

    210 Sand Dunes

    Compared using pan 3 of your shade

    Shade match 79
    $8SephoraSephora$6.99 less (47%)

    Matches: Same finish: matteSame pigmentation: opaqueSame format: powder

    Differences: Nude rather than brownNot listed rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    79
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Nude rather than brown · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: warm brown sand nude

    Medium confidence· Digital match

    View match
  13. #15 · Winky Lux

    Rose Petal Liquid Eyeshadow

    Cedar Matte

    Compared using pan 3 of your shade

    Shade match 81
    $19Ulta BeautyUlta BeautyCosts $4.01 more

    Matches: Very close colourSame finish: matteBoth claim crease resistance

    Differences: Taupe rather than brownBuildable rather than opaque (pigmentation)Liquid rather than powder (format)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    81
    Wear & performance
    59
    Comfort & skin suitability
    80

    Very close colour · Matte · Buildable

    Ingredients (not scored): 15% ingredient overlap

    Differences: Taupe rather than brown · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: warm taupe matte

    Medium confidence· Digital match

    View match
  14. #16 · Rare Beauty

    All of the Above Weightless Eyeshadow Stick

    Integrity

    Compared using pan 2 of your shade

    Shade match 91
    $22SephoraSephoraCosts $7.01 more

    Matches: Very close colourBoth claim crease resistanceClaims waterproof

    Differences: Dewy rather than matte (finish)Stick rather than powder (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    91
    Finish, pigmentation & format
    47
    Wear & performance
    73
    Comfort & skin suitability
    100

    Very close colour · Dewy

    Ingredients (not scored): 11% ingredient overlap

    Differences: Dewy rather than matte (finish) · Stick rather than powder (format) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: champagne

    Medium confidence· Digital match

    View match
  15. #17 · Laura Mercier

    Caviar Stick Eyeshadow

    Vanilla Kiss

    Compared using pan 2 of your shade

    Shade match 66
    $34SephoraSephoraCosts $19.01 more

    Matches: Very close colourSame finish: matteSame pigmentation: opaque

    Differences: White rather than goldenStick rather than powder (format)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    90
    Wear & performance
    88
    Comfort & skin suitability
    80

    Very close colour · Matte · Opaque

    Ingredients (not scored): 17% ingredient overlap

    Differences: White rather than golden · Stick rather than powder (format)

    Retailer shade note: matte cream

    Medium confidence· Digital match

    View match
  16. #18 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Cold Brew Einspanner

    Matched on pan 1, against pan 2 of your shade

    Shade match 72
    $28Ulta BeautyUlta BeautyCosts $13.01 more

    Matches: Same finish: matteSame format: powder

    Differences: Nude rather than goldenNot listed rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    72
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Nude rather than golden · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: espresso brown tones

    Medium confidence· Digital match

    View match
  17. #19 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Chocolate Dahlia

    Matched on pan 1, against pan 2 of your shade

    Shade match 71
    $28Ulta BeautyUlta BeautyCosts $13.01 more

    Matches: Same finish: matteSame format: powder

    Differences: Nude rather than goldenNot listed rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    71
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Nude rather than golden · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: rich mocha tones

    Medium confidence· Digital match

    View match
  18. #20 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Rose Macaron

    Matched on pan 3, against pan 3 of your shade

    Shade match 70
    $28Ulta BeautyUlta BeautyCosts $13.01 more

    Matches: Same finish: matteSame format: powder

    Differences: Taupe rather than brownNot listed rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    70
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Taupe rather than brown · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: soft pink hues

    Medium confidence· Digital match

    View match
  19. #21 · Sephora Collection

    Colorful Eyeshadow

    504 Cameo

    Compared using pan 4 of your shade

    Shade match 69
    $8SephoraSephora$6.99 less (47%)

    Matches: Very close colourSame finish: matteSame pigmentation: opaque

    Differences: Nude rather than blackNot listed rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    69
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Nude rather than black · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: green tan matte

    Medium confidence· Digital match

    View match
  20. #22 · Kulfi

    Zari Eyes Long-Lasting Crease-Proof Cream Eyeshadow

    Sona Sona

    Compared using pan 2 of your shade

    Shade match 96
    $30SephoraSephoraCosts $15.01 more

    Matches: Very close colourSame pigmentation: opaqueBoth claim crease resistance

    Differences: Glitter rather than matte (finish)Cream rather than powder (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    96
    Finish, pigmentation & format
    25
    Wear & performance
    81
    Comfort & skin suitability
    80

    Very close colour · Glitter · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Glitter rather than matte (finish) · Cream rather than powder (format) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: champagne with silver & gold flecks

    Medium confidence· Digital match

    View match
  21. #23 · RMS Beauty

    Cashmere Matte Eyelights

    Tundra Taupe

    Compared using pan 2 of your shade

    Shade match 71
    $30Ulta BeautyUlta BeautyCosts $15.01 more

    Matches: Same finish: matteBoth claim crease resistanceClaims hydration

    Differences: Nude rather than goldenCream rather than powder (format)8-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    88
    Wear & performance
    50
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 17% ingredient overlap

    Differences: Nude rather than golden · Cream rather than powder (format) · 8-hour wear rather than 24-hour wear (longevity) · Does not claim comfort

    Retailer shade note: light desert sand

    Medium confidence· Digital match

    View match
  22. #24 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Baby Pearl

    Compared using pan 2 of your shade

    Shade match 89
    $17$20Ulta BeautyUlta BeautyCosts $2.01 more

    Matches: Very close colourSame pigmentation: opaqueBoth claim crease resistance

    Differences: Shimmer rather than matte (finish)Stick rather than powder (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    89
    Finish, pigmentation & format
    38
    Wear & performance
    73
    Comfort & skin suitability
    80

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Stick rather than powder (format) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: Champagne Shimmer

    Medium confidence· Digital match

    View match
  23. #25 · Jane Iredale

    ColorLuxe Eye Shadow Stick

    Alabaster

    Compared using pan 2 of your shade

    Shade match 67
    $28Ulta BeautyUlta BeautyCosts $13.01 more

    Matches: Very close colourSame finish: matteSame pigmentation: opaque

    Differences: White rather than goldenStick rather than powder (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    90
    Wear & performance
    59
    Comfort & skin suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: White rather than golden · Stick rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: matte cream with subtle pink undertones

    Medium confidence· Digital match

    View match
  24. #26 · e.l.f. Cosmetics

    Fine As Fleck Glitter Eyeshadow

    Filthy Rich

    Compared using pan 1 of your shade

    Shade match 95
    $7TargetTarget$7.99 less (53%)

    Matches: Very close colourSame format: powder

    Differences: Shimmer rather than matte (finish)Sheer rather than opaque (pigmentation)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    95
    Finish, pigmentation & format
    34
    Wear & performance
    59
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Sheer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Sheer rather than opaque (pigmentation) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Medium confidence· Digital match

    View match
  25. #27 · Clinique

    All About Shadow Duo Eyeshadow

    Neutral Territory

    Matched on the lighter eyeshadow pan, against pan 2 of your shade

    Shade match 90
    $35Ulta BeautyUlta BeautyCosts $20.01 more

    Matches: Same format: powderBoth claim crease resistance

    Differences: Shimmer rather than matte (finish)Long-wearing rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    90
    Finish, pigmentation & format
    35
    Wear & performance
    81
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 25% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Long-wearing rather than 24-hour wear (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  26. #28 · Kaja

    Eye Bento Bouncy Eyeshadow Trio

    Velvet Dream

    Matched on pan 1, against pan 2 of your shade

    Shade match 97
    $28SephoraSephoraCosts $13.01 more

    Matches: Near-identical swatch colour

    Differences: Shimmer rather than matte (finish)Not listed rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    97
    Finish, pigmentation & format
    35
    Wear & performance
    40
    Comfort & skin suitability
    40

    Looks identical · Shimmer

    Ingredients (not scored): 14% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: white chocolate, rosy velvet, & brownie bite

    Medium confidence· Digital match

    View match
  27. #29 · Stila

    Liqua-Play Eye Shadow

    Starlight Shimmer

    Compared using pan 2 of your shade

    Shade match 89
    $25Ulta BeautyUlta Beauty(product price)Costs $10.01 more

    Matches: Both claim crease resistanceBoth claim comfortClaims hydration

    Differences: Shimmer rather than matte (finish)Buildable rather than opaque (pigmentation)Liquid rather than powder (format)

    Score details
    Shade match
    89
    Finish, pigmentation & format
    29
    Wear & performance
    81
    Comfort & skin suitability
    80

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: shimmering light gold champagne

    Medium confidence· Digital match

    View match
  28. #30 · ColourPop

    Shadow Stix

    Honey BB

    Compared using pan 2 of your shade

    Shade match 96
    $9Ulta BeautyUlta Beauty$5.99 less (40%)

    Matches: Very close colourSame pigmentation: opaque

    Differences: Metallic rather than matte (finish)Cream rather than powder (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    96
    Finish, pigmentation & format
    29
    Wear & performance
    59
    Comfort & skin suitability
    40

    Very close colour · Metallic · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Metallic rather than matte (finish) · Cream rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: metallic warm champagne

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick in Downtown Brown, against CoverGirl TruNaked Eyeshadow Palette in Chocoholic 845. Compared using pan 3 of your shade. Every attribute compared, with its share of the score.

ComparedYour shadeChocoholic 845Closest shade matchDowntown BrownScore
Shade match55% of overall97
Colour96#92685a#936857Looks identicalColour difference 1.3 (0 is identical)
Depth100Deep / darkDeep / darkSameDepth difference 0.1 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall31
Finish20MatteShimmerDifferentShimmer finish rather than matte
Pigmentation65OpaqueBuildableSome differenceBuildable rather than opaque
Format35PowderStickDifferentStick rather than powder
Wear & performance10% of overall88
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNormal, Dry, CombinationNot listed for eitherSkin types not listed for one product
Overall match 74/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick in Downtown Brown.

Same or better

  • Near-identical swatch colour
  • Same longevity: 24-hour wear
  • Both claim crease resistance
  • Claims waterproof

Different

  • Shimmer finish instead of matte
  • Buildable pigmentation instead of opaque
  • Stick format instead of powder
  • Does not claim comfort

Description and ingredients (information only, not scored)

Weighted ingredient similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionNot listeda deep brown with shimmer
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Jane Iredale PurePressed Eye Shadow Triple in Riverstone, against CoverGirl TruNaked Eyeshadow Palette in Chocoholic 845. Matched on pan 3, against pan 4 of your shade. Every attribute compared, with its share of the score.

ComparedYour shadeChocoholic 845Closest overall alternativeRiverstoneScore
Shade match55% of overall94
Colour91#4f4138#4d433cVery close colourColour difference 2.2 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.7 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100BlackBlackSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared100
Finish100MatteMatteSameSame matte finish
Pigmentationnot comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Format100PowderPowderSameBoth powder
Wear & performance10% of overall · 2 of 3 compared81
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 2 of 3 compared40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin typesnot comparableNot listedSensitiveNot listed for eitherSkin types not listed for one product
Overall match 92/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale PurePressed Eye Shadow Triple in Riverstone.

Same or better

  • Very close colour
  • Same finish: matte
  • Same format: powder
  • Both claim crease resistance
  • Claims hydration

Different

  • Long-wearing longevity instead of 24-hour wear
  • Does not claim comfort

Description and ingredients (information only, not scored)

Weighted ingredient similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionNot listedmatte soft cream, matte mushroom, matte smoky greige
BasePowder-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick Downtown Brown

Best price
$34SephoraSephora
Costs $19.01 more

Your shade $14.99 at Walmart

SephoraView at Sephora

Closest overall alternative

Jane Iredale PurePressed Eye Shadow Triple Riverstone

Best price
$38Ulta BeautyUlta Beauty
Costs $23.01 more

Your shade $14.99 at Walmart

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.