Beautler.Your beauty butler

TruNaked Eyeshadow Palette Smokey dupes and alternatives CoverGirl

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: Laura Mercier Caviar Stick Eyeshadow Nuit

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
CoverGirl
SmokeyChange shade
Colour family, undertone and depth: —
Finish and pigmentation: Matte · Opaque
The match
Laura Mercier
Nuit
Colour family, undertone and depth: Grey · Cool · Deep / dark
Finish and pigmentation: Shimmer · Opaque

Compared using pan 4 of your shade.

Shade match
97out of 100
Colour
96
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Match price
$34Ulta BeautyUlta Beauty
Costs $24.22 more

Your shade $9.78 at Walmart · product price; shade not separately priced

Closest overall alternative: Jane Iredale PurePressed Eye Shadow Triple Brown Sugar

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
CoverGirl
SmokeyChange shade
Colour family, undertone and depth: —
Finish and pigmentation: Matte · Opaque
The match
Jane Iredale
Brown Sugar
Colour family, undertone and depth: —
Finish and pigmentation: Matte

Matched on pan 1, against pan 7 of your shade.

Overall match
91out of 100
Shade (Shade match)
92
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
81
Comfort (Comfort & skin suitability)
40
Best price
$38Ulta BeautyUlta Beauty
Costs $28.22 more

Your shade $9.78 at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Morphe

    ChromaPlus 12-Pan Eyeshadow Palette

    Flickering Sands

    Matched on pan 12, against pan 5 of your shade

    Shade match 94
    $23Ulta BeautyUlta BeautyCosts $13.22 more

    Matches: Very close colourSame finish: matteSame pigmentation: opaque

    Differences: Long-wearing rather than 24-hour wear (longevity)Does not claim crease resistanceDoes not claim comfort

    Score details
    Shade match
    94
    Finish, pigmentation & format
    100
    Wear & performance
    59
    Comfort & skin suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 17% ingredient overlap

    Differences: Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Medium confidence· Digital match

    View match
  2. #4 · Stila

    Liqua-Play Eye Shadow

    Dusk Matte

    Compared using pan 7 of your shade

    Shade match 95
    $25SephoraSephoraCosts $15.22 more

    Matches: Very close colourSame finish: matteBoth claim crease resistance

    Differences: Buildable rather than opaque (pigmentation)Liquid rather than powder (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    95
    Finish, pigmentation & format
    81
    Wear & performance
    81
    Comfort & skin suitability
    80

    Very close colour · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: matte slate grey

    Medium confidence· Digital match

    View match
  3. #5 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Nude Rose Gold

    Matched on pan 1, against pan 1 of your shade

    Shade match 94
    $11Ulta BeautyUlta BeautyCosts $1.22 more

    Matches: Very close colourSame finish: matteSame pigmentation: opaque

    Differences: Not listed rather than 24-hour wear (longevity)Does not claim crease resistanceDoes not claim comfort

    Score details
    Shade match
    94
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: shimmery rose golds & cool-toned matte neutrals

    Medium confidence· Digital match

    View match
  4. #6 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Cyber Chrome

    Matched on pan 2, against pan 2 of your shade

    Shade match 89
    $16Ulta BeautyUlta BeautyCosts $6.22 more

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Long-wearing rather than 24-hour wear (longevity)Does not claim crease resistanceDoes not claim comfort

    Score details
    Shade match
    89
    Finish, pigmentation & format
    100
    Wear & performance
    59
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    All About Shadow Single Eyeshadow

    French Vanilla

    Compared using pan 1 of your shade

    Shade match 82
    $27Ulta BeautyUlta BeautyCosts $17.22 more

    Matches: Same finish: matteSame format: powderBoth claim crease resistance

    Differences: Long-wearing rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    82
    Finish, pigmentation & format
    100
    Wear & performance
    81
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 25% ingredient overlap

    Differences: Long-wearing rather than 24-hour wear (longevity) · Does not claim comfort

    Retailer shade note: soft matte

    Medium confidence· Digital match

    View match
  6. #8 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Rose Macaron

    Matched on pan 1, against pan 1 of your shade

    Shade match 90
    $28Ulta BeautyUlta BeautyCosts $18.22 more

    Matches: Very close colourSame finish: matteSame format: powder

    Differences: Not listed rather than 24-hour wear (longevity)Does not claim crease resistanceDoes not claim comfort

    Score details
    Shade match
    90
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: soft pink hues

    Medium confidence· Digital match

    View match
  7. #9 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Underslated

    Matched on pan 6, against pan 5 of your shade

    Shade match 85
    $16Ulta BeautyUlta BeautyCosts $6.22 more

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Long-wearing rather than 24-hour wear (longevity)Does not claim crease resistanceDoes not claim comfort

    Score details
    Shade match
    85
    Finish, pigmentation & format
    100
    Wear & performance
    59
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Medium confidence· Digital match

    View match
  8. #10 · Lancôme

    Idôle Goddess Dimension Eyeshadow

    06 Nude Dusk

    Compared using pan 1 of your shade

    Shade match 79
    $26Ulta BeautyUlta BeautyCosts $16.22 more

    Matches: Near-identical swatch colourSame finish: matteSame pigmentation: opaque

    Differences: Nude rather than whiteLong-wearing rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    79
    Finish, pigmentation & format
    100
    Wear & performance
    81
    Comfort & skin suitability
    40

    Looks identical · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Nude rather than white · Long-wearing rather than 24-hour wear (longevity) · Does not claim comfort

    Retailer shade note: cream beige matte

    Medium confidence· Digital match

    View match
  9. #11 · NYX Professional Makeup

    Lid Lingerie Cream Eye Pigment

    Satin Silver

    Compared using pan 8 of your shade

    Shade match 97
    $12Ulta BeautyUlta BeautyCosts $2.22 more

    Matches: Very close colourSame longevity: 24-hour wear

    Differences: Satin rather than matte (finish)Cream rather than powder (format)Does not claim crease resistance

    Score details
    Shade match
    97
    Finish, pigmentation & format
    68
    Wear & performance
    78
    Comfort & skin suitability
    40

    Very close colour · Satin

    Ingredients (not scored): 5% ingredient overlap

    Differences: Satin rather than matte (finish) · Cream rather than powder (format) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: silver

    Medium confidence· Digital match

    View match
  10. #12 · Danessa Myricks Beauty

    Colorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment

    Nude 1

    Compared using pan 1 of your shade

    Shade match 88
    $22SephoraSephoraCosts $12.22 more

    Matches: Same finish: matteSame pigmentation: opaqueClaims waterproof

    Differences: Cream rather than powder (format)Long-wearing rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    88
    Finish, pigmentation & format
    90
    Wear & performance
    55
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Cream rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: cool ivory matte

    Medium confidence· Digital match

    View match
  11. #13 · Jane Iredale

    PurePressed Eye Shadow Triple

    Riverstone

    Matched on pan 3, against pan 5 of your shade

    Shade match 72
    $38Ulta BeautyUlta BeautyCosts $28.22 more

    Matches: Same finish: matteSame format: powderBoth claim crease resistance

    Differences: Noticeably different swatch colourLong-wearing rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    72
    Finish, pigmentation & format
    100
    Wear & performance
    81
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than 24-hour wear (longevity) · Does not claim comfort

    Retailer shade note: matte soft cream, matte mushroom, matte smoky greige

    Medium confidence· Digital match

    View match
  12. #14 · Jane Iredale

    ColorLuxe Eye Shadow Stick

    Midnight

    Compared using pan 5 of your shade

    Shade match 80
    $28Ulta BeautyUlta Beauty(product price)Costs $18.22 more

    Matches: Same finish: matteSame pigmentation: opaqueClaims hydration

    Differences: Grey rather than blackStick rather than powder (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    90
    Wear & performance
    59
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Grey rather than black · Stick rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: matte deep grey with cool undertones

    Medium confidence· Digital match

    View match
  13. #15 · Jane Iredale

    PurePressed Eye Shadow Triple

    Pink Quartz

    Matched on pan 3, against pan 1 of your shade

    Shade match 68
    $38Ulta BeautyUlta BeautyCosts $28.22 more

    Matches: Same finish: matteSame format: powderBoth claim crease resistance

    Differences: Nude rather than whiteLong-wearing rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    68
    Finish, pigmentation & format
    100
    Wear & performance
    81
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Nude rather than white · Long-wearing rather than 24-hour wear (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  14. #16 · Violette_Fr

    YEUX PAINT Liquid Eyeshadow & Eyeliner

    Bleu de Minuit

    Compared using pan 4 of your shade

    Shade match 68
    $32SephoraSephoraCosts $22.22 more

    Matches: Same finish: matteSame pigmentation: opaqueBoth claim crease resistance

    Differences: Blue rather than greyLiquid rather than powder (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    88
    Wear & performance
    81
    Comfort & skin suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Blue rather than grey · Liquid rather than powder (format) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: twinkling midnight blue

    Medium confidence· Digital match

    View match
  15. #17 · Revlon

    Glimmer Liquid Shadow

    UFGlow

    Compared using pan 8 of your shade

    Shade match 95
    $11.99Ulta BeautyUlta BeautyCosts $2.21 more

    Matches: Very close colourSame longevity: 24-hour wearBoth claim crease resistance

    Differences: Shimmer rather than matte (finish)Buildable rather than opaque (pigmentation)Liquid rather than powder (format)

    Score details
    Shade match
    95
    Finish, pigmentation & format
    29
    Wear & performance
    100
    Comfort & skin suitability
    100

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format)

    Medium confidence· Digital match

    View match
  16. #18 · Sephora Collection

    Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    24 Black Matte

    Compared using pan 5 of your shade

    Shade match 79
    $15SephoraSephoraCosts $5.22 more

    Matches: Same finish: matteClaims waterproof

    Differences: DeeperStick rather than powder (format)12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    88
    Wear & performance
    38
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 13% ingredient overlap

    Differences: Deeper · Stick rather than powder (format) · 12-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: 24 Black Matte

    Medium confidence· Digital match

    View match
  17. #19 · Patrick Ta

    Major Dimension Eye Illusion Eyeshadow Duo

    In Your Dreams

    Matched on the lighter eyeshadow pan, against pan 1 of your shade

    Shade match 95
    $42SephoraSephoraCosts $32.22 more

    Matches: Very close colourSame pigmentation: opaque

    Differences: Shimmer rather than matte (finish)Not listed rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    95
    Finish, pigmentation & format
    48
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: diamond sparkles

    Medium confidence· Digital match

    View match
  18. #20 · Clinique

    All About Shadow Duo Eyeshadow

    Ivory Bisque/Bronze Satin New

    Matched on the Ivory Bisque pan, against pan 1 of your shade

    Shade match 91
    $35Ulta BeautyUlta BeautyCosts $25.22 more

    Matches: Very close colourSame format: powderBoth claim crease resistance

    Differences: Shimmer rather than matte (finish)Long-wearing rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    91
    Finish, pigmentation & format
    35
    Wear & performance
    81
    Comfort & skin suitability
    40

    Very close colour · Shimmer

    Ingredients (not scored): 25% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Long-wearing rather than 24-hour wear (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  19. #21 · Morphe

    ChromaPlus Eyeshadow Trio

    Jewel Intentions

    Matched on pan 1, against pan 1 of your shade

    Shade match 90
    $13Ulta BeautyUlta BeautyCosts $3.22 more

    Matches: Same pigmentation: opaqueSame format: powderBoth claim crease resistance

    Differences: Metallic rather than matte (finish)Not listed rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    90
    Finish, pigmentation & format
    38
    Wear & performance
    63
    Comfort & skin suitability
    40

    Close colour · Metallic · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Metallic rather than matte (finish) · Not listed rather than 24-hour wear (longevity) · Does not claim comfort

    Retailer shade note: icy lavender and taupe

    Medium confidence· Digital match

    View match
  20. #22 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Passionate Pearl

    Compared using pan 1 of your shade

    Shade match 87
    $25Ulta BeautyUlta BeautyCosts $15.22 more

    Matches: Both claim crease resistanceClaims waterproofBoth claim comfort

    Differences: Shimmer rather than matte (finish)Buildable rather than opaque (pigmentation)Stick rather than powder (format)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    31
    Wear & performance
    68
    Comfort & skin suitability
    100

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Buildable rather than opaque (pigmentation) · Stick rather than powder (format) · 16-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: pearl ivory

    Medium confidence· Digital match

    View match
  21. #23 · Clinique

    All About Shadow Duo Eyeshadow

    Blackberry Frost

    Matched on the deeper eyeshadow pan, against pan 3 of your shade

    Shade match 86
    $35Ulta BeautyUlta BeautyCosts $25.22 more

    Matches: Same format: powderBoth claim crease resistance

    Differences: Shimmer rather than matte (finish)Long-wearing rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    86
    Finish, pigmentation & format
    35
    Wear & performance
    81
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 25% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Long-wearing rather than 24-hour wear (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  22. #24 · Morphe

    ChromaPlus Eyeshadow Trio

    Jean Spirited

    Matched on pan 1, against pan 1 of your shade

    Shade match 87
    $13Ulta BeautyUlta BeautyCosts $3.22 more

    Matches: Same pigmentation: opaqueSame format: powderBoth claim crease resistance

    Differences: Metallic rather than matte (finish)Not listed rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    87
    Finish, pigmentation & format
    38
    Wear & performance
    63
    Comfort & skin suitability
    40

    Close colour · Metallic · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Metallic rather than matte (finish) · Not listed rather than 24-hour wear (longevity) · Does not claim comfort

    Retailer shade note: deep gold and navy

    Medium confidence· Digital match

    View match
  23. #25 · Natasha Denona

    LUXE GLAM COMPACT Quad Eyeshadow Palette

    Cool

    Matched on pan 1, against pan 8 of your shade

    Shade match 85
    $48Ulta BeautyUlta BeautyCosts $38.22 more

    Matches: Same pigmentation: opaqueSame format: powder

    Differences: Shimmer rather than matte (finish)Not listed rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    85
    Finish, pigmentation & format
    48
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Medium confidence· Digital match

    View match
  24. #26 · Rabanne

    Colorshot Pearly Liquid Eyeshadow

    91 Glow Up

    Compared using pan 1 of your shade

    Shade match 83
    $26Ulta BeautyUlta BeautyCosts $16.22 more

    Matches: Same pigmentation: opaqueBoth claim crease resistanceClaims waterproof

    Differences: Shimmer rather than matte (finish)Liquid rather than powder (format)12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    36
    Wear & performance
    56
    Comfort & skin suitability
    100

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Liquid rather than powder (format) · 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: pearly white

    Medium confidence· Digital match

    View match
  25. #27 · Clinique

    All About Shadow Quad Eyeshadow

    Going Steady

    Matched on pan 4, against pan 6 of your shade

    Shade match 84
    $44Ulta BeautyUlta BeautyCosts $34.22 more

    Matches: Same format: powderBoth claim crease resistance

    Differences: Shimmer rather than matte (finish)Long-wearing rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    84
    Finish, pigmentation & format
    35
    Wear & performance
    81
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Long-wearing rather than 24-hour wear (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  26. #28 · Lancôme

    Idôle Goddess Dimension Eyeshadow

    01 Dawn Reflection

    Compared using pan 1 of your shade

    Shade match 76
    $26Ulta BeautyUlta BeautyCosts $16.22 more

    Matches: Very close colourSame pigmentation: opaqueSame format: powder

    Differences: Nude rather than whiteShimmer rather than matte (finish)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    48
    Wear & performance
    81
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Nude rather than white · Shimmer rather than matte (finish) · Long-wearing rather than 24-hour wear (longevity) · Does not claim comfort

    Retailer shade note: peachy gold nude shimmer

    Medium confidence· Digital match

    View match
  27. #29 · Sephora Collection

    Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    09 Espresso Matte

    Compared using pan 7 of your shade

    Shade match 96
    $15SephoraSephoraCosts $5.22 more

    Matches: Very close colourClaims waterproof

    Differences: Shimmer rather than matte (finish)Stick rather than powder (format)12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    96
    Finish, pigmentation & format
    23
    Wear & performance
    38
    Comfort & skin suitability
    40

    Very close colour · Shimmer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Stick rather than powder (format) · 12-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: 10 Grey Shimmer

    Medium confidence· Digital match

    View match
  28. #30 · Ulta Beauty Collection

    Eyeshadow Singles

    Highkey

    Compared using pan 3 of your shade

    Shade match 57
    $9Ulta BeautyUlta Beauty(product price)$0.78 less (8%)

    Matches: Same finish: matteSame format: powder

    Differences: Green rather than greyBuildable rather than opaque (pigmentation)Not listed rather than 24-hour wear (longevity)

    Score details
    Shade match
    57
    Finish, pigmentation & format
    93
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 22% ingredient overlap

    Differences: Green rather than grey · Buildable rather than opaque (pigmentation) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: medium blue green matte

    Medium confidence· Digital match

    View match
  29. #31 · Kaja

    Wink Dazzle Dual-Ended Eyeshadow Stick

    Ice Illusion

    Matched on pan 1, against pan 1 of your shade

    Shade match 96
    $22SephoraSephoraCosts $12.22 more

    Matches: Very close colourClaims hydration

    Differences: Glitter rather than matte (finish)Cream rather than powder (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    96
    Finish, pigmentation & format
    7
    Wear & performance
    59
    Comfort & skin suitability
    40

    Very close colour · Glitter

    Ingredients (not scored): 11% ingredient overlap

    Differences: Glitter rather than matte (finish) · Cream rather than powder (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: icy white

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

Laura Mercier Caviar Stick Eyeshadow in Nuit, against CoverGirl TruNaked Eyeshadow Palette in Smokey. Compared using pan 4 of your shade. Every attribute compared, with its share of the score.

ComparedYour shadeSmokeyClosest shade matchNuitScore
Shade match55% of overall97
Colour96#484a57#494954Looks identicalColour difference 1.3 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.4 on the 0–100 scale
Undertonenot comparableNot listedCoolUndertone unknown on one side
Colour family100GreyGreySameSame colour family
Finish, pigmentation & format30% of overall38
Finish20MatteShimmerDifferentShimmer finish rather than matte
Pigmentation100OpaqueOpaqueSameSame opaque opacity
Format35PowderStickDifferentStick rather than powder
Wear & performance10% of overall88
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared80
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin typesnot comparableNot listedNormal, Dry, CombinationNot listed for eitherSkin types not listed for one product
Overall match 78/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Caviar Stick Eyeshadow in Nuit.

Same or better

  • Near-identical swatch colour
  • Same pigmentation: opaque
  • Same longevity: 24-hour wear
  • Both claim crease resistance
  • Claims waterproof
  • Both claim comfort
  • Claims hydration

Different

  • Shimmer finish instead of matte
  • Stick format instead of powder

Description and ingredients (information only, not scored)

Weighted ingredient similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionNot listedshimmering dark blue gray
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Jane Iredale PurePressed Eye Shadow Triple in Brown Sugar, against CoverGirl TruNaked Eyeshadow Palette in Smokey. Matched on pan 1, against pan 7 of your shade. Every attribute compared, with its share of the score.

ComparedYour shadeSmokeyClosest overall alternativeBrown SugarScore
Shade match55% of overall92
Colour86#554747#53494dVery close colourColour difference 2.8 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.8 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100GreyGreySameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared100
Finish100MatteMatteSameSame matte finish
Pigmentationnot comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Format100PowderPowderSameBoth powder
Wear & performance10% of overall · 2 of 3 compared81
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 2 of 3 compared40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin typesnot comparableNot listedSensitiveNot listed for eitherSkin types not listed for one product
Overall match 91/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale PurePressed Eye Shadow Triple in Brown Sugar.

Same or better

  • Very close colour
  • Same finish: matte
  • Same format: powder
  • Both claim crease resistance
  • Claims hydration

Different

  • Long-wearing longevity instead of 24-hour wear
  • Does not claim comfort

Description and ingredients (information only, not scored)

Weighted ingredient similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionNot listedNot listed
BasePowder-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Laura Mercier Caviar Stick Eyeshadow Nuit

Match price
$34Ulta BeautyUlta Beauty
Costs $24.22 more

Your shade $9.78 at Walmart · product price; shade not separately priced

Closest overall alternative

Jane Iredale PurePressed Eye Shadow Triple Brown Sugar

Best price
$38Ulta BeautyUlta Beauty
Costs $28.22 more

Your shade $9.78 at Walmart

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.