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Addict Lip Maximizer Plumping Gloss 010 Holographic Pink dupes and alternatives Dior

Pink · Cool · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Closest shade match: Too Faced Kissing Juicy Tint Lip Balm Strawberry Frosting

The equivalent shade: scored on colour, depth, undertone and colour family only.

Shade match
98out of 100
Colour
97
Depth
97
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$28SephoraSephora
$14 less (33%)

Your shade $42 at Sephora

Closest overall alternative: Armani Beauty Prisma Glass Hydrating Lip Gloss with Squalane 05 Berry Beam

The most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Overall match
85out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
78
Wear (Wear & performance)
50
Comfort (Comfort & suitability)
100
Best price
$40SephoraSephora
$2 less (5%)

Your shade $42 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Dior

    Addict Lip Glow Balm

    001 Pink
    Shade match 93
    $42SephoraSephoraSame price

    Matches: Very close colourSame cool undertoneBoth claim hydration

    No material differences in the data we have.

    Score details
    Shade match
    93
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · High shine · Sheer

    Ingredients (not scored): 80% ingredient overlap

    Retailer shade note: a light pink cool undertone

    Medium confidence· Digital match

    View match
  2. Shade match 92
    $42SephoraSephoraSame price

    Matches: Very close colourSame cool undertoneBoth claim hydration

    No material differences in the data we have.

    Score details
    Shade match
    92
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · High shine

    Ingredients (not scored): 10% ingredient overlap

    Retailer shade note: Juicy Finish

    Medium confidence· Digital match

    View match
  3. #5 · CoverGirl

    Clean Fresh Yummy Lip Gloss

    Sugar Poppy
    Shade match 89
    $11.99Ulta BeautyUlta Beauty$30.01 less (71%)

    Matches: Same cool undertoneClaims non-stickyBoth claim hydration

    No material differences in the data we have.

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · Sheer tint · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Retailer shade note: sheer pink tint

    Medium confidence· Digital match

    View match
  4. #6 · DIBS Beauty

    Go To Glossy Balm

    Italian Soda
    Shade match 84
    $24Ulta BeautyUlta Beauty$18 less (43%)

    Matches: Same cool undertoneSame shine: shimmerClaims non-sticky

    Differences: Shimmer rather than holographic (shimmer)

    Score details
    Shade match
    84
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · Shimmer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Shimmer rather than holographic (shimmer)

    Retailer shade note: pink milkshake shimmer

    Medium confidence· Digital match

    View match
  5. #7 · Charlotte Tilbury

    Collagen Lip Bath Gloss

    Pillow Talk Fair
    Shade match 83
    $37Ulta BeautyUlta Beauty$5 less (12%)

    Matches: Same cool undertoneBoth claim hydration

    No material differences in the data we have.

    Score details
    Shade match
    83
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · High shine

    Ingredients (not scored): 4% ingredient overlap

    Retailer shade note: cool nude pink

    Medium confidence· Digital match

    View match
  6. #8 · Bobbi Brown

    Extra Plump Hydrating Lip Oil

    Bare Blossom
    Shade match 85
    $39SephoraSephora$3 less (7%)

    Matches: Same cool undertoneBoth claim hydration

    Differences: 8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine

    Ingredients (not scored): 6% ingredient overlap

    Differences: 8-hour wear rather than not listed (longevity)

    Retailer shade note: vibrant blue-toned baby pink

    Medium confidence· Digital match

    View match
  7. #9 · Tower 28 Beauty

    LipSoftie Hydrating Tinted Lip Treatment Balm

    Watermelon Kiwi
    Shade match 85
    $16SephoraSephora$26 less (62%)

    Matches: Same cool undertoneClaims non-stickyBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Sheer tint · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: sheer baby pink

    Medium confidence· Digital match

    View match
  8. #10 · Pat McGrath Labs

    Lust: Gloss

    Prima Donna
    Shade match 87
    $29Ulta BeautyUlta Beauty(product price)$13 less (31%)

    Matches: Same cool undertoneClaims non-stickyBoth claim hydration

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Retailer shade note: mid tone cool pink

    Medium confidence· Digital match

    View match
  9. #11 · Too Faced

    Kissing Jelly Non-Sticky Lip Oil Gloss

    Bubblegum
    Shade match 81
    $23SephoraSephora$19 less (45%)

    Matches: Same cool undertoneSame shine: shimmerClaims non-sticky

    Differences: DeeperShimmer rather than holographic (shimmer)

    Score details
    Shade match
    81
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Deeper · Shimmer rather than holographic (shimmer)

    Retailer shade note: pink with gold shimmer

    Medium confidence· Digital match

    View match
  10. #12 · Maybelline

    Lifter Gloss with Hyaluronic Acid

    Brass
    Shade match 74
    $12.99Ulta BeautyUlta Beauty$29.01 less (69%)

    Matches: Same cool undertoneSame shine: shimmerBoth claim hydration

    Differences: Noticeably different swatch colourDeeperPearl rather than holographic (shimmer)

    Score details
    Shade match
    74
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Pearl rather than holographic (shimmer)

    Retailer shade note: transluscent pink with gold pearl

    Medium confidence· Digital match

    View match
  11. #13 · Valentino

    Puffer Complex Lip Plumper Gloss

    302R Extra Pink
    Shade match 73
    $38SephoraSephora$4 less (10%)

    Matches: Same cool undertoneSame shine: shimmerBoth claim hydration

    Differences: Noticeably different swatch colourShimmer rather than holographic (shimmer)

    Score details
    Shade match
    73
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Shimmer rather than holographic (shimmer)

    Retailer shade note: bright pink

    Medium confidence· Digital match

    View match
  12. #14 · Too Faced

    Kissing Juicy Tint Lip Balm

    Bubblegum
    Shade match 82
    $28SephoraSephora$14 less (33%)

    Matches: Same cool undertoneBoth claim hydration

    Differences: LighterLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Long-wearing rather than not listed (longevity)

    Retailer shade note: soft pink

    Medium confidence· Digital match

    View match
  13. #15 · rhode

    Peptide Lip Tint Nourishing Glaze

    Ribbon - sheer pink
    Shade match 72
    $20SephoraSephora$22 less (52%)

    Matches: Same shine: shimmerBoth claim hydration

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneShimmer rather than holographic (shimmer)

    Score details
    Shade match
    72
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Shimmer rather than holographic (shimmer)

    Medium confidence· Digital match

    View match
  14. #16 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    Wattabrat
    Shade match 76
    $23SephoraSephora$19 less (45%)

    Matches: Same cool undertoneSame shine: shimmerSame shimmer: holographic

    Differences: LighterLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Shimmer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Lighter · Long-wearing rather than not listed (longevity)

    Retailer shade note: 3d baby pink shimmer

    Medium confidence· Digital match

    View match
  15. Shade match 77
    $26SephoraSephora$16 less (38%)

    Matches: Same cool undertoneBoth claim hydration

    Differences: Deeper

    Score details
    Shade match
    77
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 5% ingredient overlap

    Differences: Deeper

    Retailer shade note: creamy baby pink

    Medium confidence· Digital match

    View match
  16. #18 · Yves Saint Laurent

    Candy Glow Tinted Butter Balm with Maracuja Oil

    1B Pink Sunrise
    Shade match 93
    $43SephoraSephoraCosts $1 more

    Matches: Very close colourSame cool undertoneBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: clear sheer pink

    Medium confidence· Digital match

    View match
  17. #19 · Gisou

    Honey Infused Hydrating Lip Oil

    Raspberry Swirl
    Shade match 85
    $28SephoraSephora$14 less (33%)

    Matches: Same cool undertoneClaims non-stickyBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: Sheer Cool Pink

    Medium confidence· Digital match

    View match
  18. #20 · CoverGirl

    Clean Fresh Yummy Lip Gloss

    Havana Good Time
    Shade match 77
    $11.99Ulta BeautyUlta Beauty$30.01 less (71%)

    Matches: Claims non-stickyBoth claim hydration

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · Sheer tint · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: pink tint

    Medium confidence· Digital match

    View match
  19. #21 · Morphe

    Dripglass Glazed High Shine Lip Gloss

    Opalescent Orchid
    Shade match 76
    $13Ulta BeautyUlta Beauty$29 less (69%)

    Matches: Same cool undertoneSame shine: shimmerClaims non-sticky

    Differences: Purple rather than pinkShimmer rather than holographic (shimmer)

    Score details
    Shade match
    76
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Purple rather than pink · Shimmer rather than holographic (shimmer)

    Retailer shade note: shimmering pink-lavender

    Medium confidence· Digital match

    View match
  20. #22 · Clarins

    Lip Perfector Peptide-Plumping Lip Gloss

    21 Soft Pink Glow
    Shade match 75
    $30Ulta BeautyUlta Beauty$12 less (29%)

    Matches: Same cool undertoneSame shine: shimmerClaims non-sticky

    Differences: Noticeably different swatch colourPearl rather than holographic (shimmer)

    Score details
    Shade match
    75
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Pearl rather than holographic (shimmer)

    Retailer shade note: pearly light pink

    Medium confidence· Digital match

    View match
  21. #23 · DIBS Beauty

    Go To Glossy Balm

    Rock Candy
    Shade match 73
    $24Ulta BeautyUlta Beauty$18 less (43%)

    Matches: Same cool undertoneSame shine: shimmerClaims non-sticky

    Differences: Purple rather than pinkShimmer rather than holographic (shimmer)

    Score details
    Shade match
    73
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · Shimmer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Purple rather than pink · Shimmer rather than holographic (shimmer)

    Retailer shade note: pinky lavender shimmer

    Medium confidence· Digital match

    View match
  22. Shade match 78
    $18SephoraSephora$24 less (57%)

    Matches: Same cool undertoneClaims non-stickyBoth claim hydration

    No material differences in the data we have.

    Score details
    Shade match
    78
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Retailer shade note: rose pink

    Medium confidence· Digital match

    View match
  23. #25 · NARS

    Afterglow Lip Shine Gloss

    Unbroken
    Shade match 65
    $32SephoraSephora$10 less (24%)

    Matches: Same cool undertoneSame shine: shimmerBoth claim hydration

    Differences: Noticeably different swatch colourDeeperMauve rather than pink

    Score details
    Shade match
    65
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Mauve rather than pink · Shimmer rather than holographic (shimmer)

    Retailer shade note: shimmering mauve

    Medium confidence· Digital match

    View match
  24. #26 · MAC Cosmetics

    Lipglass High Shine Lip Gloss

    All Things Magical
    Shade match 71
    $25SephoraSephora$17 less (40%)

    Matches: Both claim hydration

    Differences: Noticeably different swatch colourNeutral rather than cool undertone

    Score details
    Shade match
    71
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone

    Retailer shade note: muted rose pink

    Medium confidence· Digital match

    View match
  25. #27 · Too Faced

    Kissing Jelly Non-Sticky Lip Oil Gloss

    Candy Necklace
    Shade match 76
    $23SephoraSephora$19 less (45%)

    Matches: Same cool undertoneClaims non-stickyBoth claim hydration

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    76
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: vibrant pink

    Medium confidence· Digital match

    View match
  26. #28 · Buxom

    Full-On Plumping Lip Polish

    Erica
    Shade match 69
    $26Ulta BeautyUlta Beauty(product price)$16 less (38%)

    Matches: Same cool undertoneSame shine: shimmerClaims non-sticky

    Differences: Noticeably different swatch colourSparkle rather than holographic (shimmer)

    Score details
    Shade match
    69
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    70

    Visibly different colour · Shimmer · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Sparkle rather than holographic (shimmer)

    Retailer shade note: sheer light pink sparkle

    Medium confidence· Digital match

    View match
  27. #29 · OLEHENRIKSEN

    Pout Preserve Hydrating Peptide Lip Treatment

    Scandi Candy - pink gummy tint, a fruity, sugar-coated scent
    Shade match 64
    $24SephoraSephora$18 less (43%)

    Matches: Both claim hydration

    Differences: Noticeably different swatch colourNeutral rather than cool undertone

    Score details
    Shade match
    64
    Finish & visual result
    89
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Sheer tint · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone

    Retailer shade note: Pink-Gummy Tint

    Medium confidence· Digital match

    View match
  28. #30 · Summer Fridays

    Lip Butter Balm Treatment for Hydration + Nourishing Shine

    Strawberry Soft Serve
    Shade match 86
    $24SephoraSephora$18 less (43%)

    Matches: Same cool undertoneBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Sheer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: cool baby pink

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Too Faced Kissing Juicy Tint Lip Balm in Strawberry Frosting, against Dior Addict Lip Maximizer Plumping Gloss in 010 Holographic Pink. Every attribute compared, with its share of the score.

ComparedYour shade010 Holographic PinkClosest shade matchStrawberry FrostingScore
Shade match50% of overall98
Colour97#f88daa#fe8fadLooks identicalColour difference 1.1 (0 is identical)
Depth97LightLightSameDepth difference 1.8 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PinkPinkSameSame colour family
Finish & visual result25% of overall · 1 of 3 compared78
Shine78ShimmerHigh shineCloseMore shine
Transparencynot comparableNot listedNot listedNot listed for eitherNeither product lists a transparency
Shimmernot comparableHolographicNot listedNot listed for eitherShimmer not listed for one product
Wear & performance15% of overall40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Comfort & suitability10% of overall · 1 of 2 compared100
Non-stickynot comparableNot listedNot listedNot listed for eitherNeither product lists a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 84/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Kissing Juicy Tint Lip Balm in Strawberry Frosting.

Same or better

  • $14 less
  • Near-identical swatch colour
  • Same cool undertone
  • Both claim hydration

Different

  • Long-wearing longevity instead of not listed

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptiona holographic pinkhot pink
FormatNot listedNot listed
BaseOil-based, no siliconeOil-based, no silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Armani Beauty Prisma Glass Hydrating Lip Gloss with Squalane in 05 Berry Beam, against Dior Addict Lip Maximizer Plumping Gloss in 010 Holographic Pink. Every attribute compared, with its share of the score.

ComparedYour shade010 Holographic PinkClosest overall alternative05 Berry BeamScore
Shade match50% of overall96
Colour93#f88daa#f48dafVery close colourColour difference 1.9 (0 is identical)
Depth99LightLightSameDepth difference 0.5 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PinkPinkSameSame colour family
Finish & visual result25% of overall · 1 of 3 compared78
Shine78ShimmerHigh shineCloseMore shine
Transparencynot comparableNot listedNot listedNot listed for eitherNeither product lists a transparency
Shimmernot comparableHolographicNot listedNot listed for eitherShimmer not listed for one product
Wear & performance15% of overall · none of 1 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Comfort & suitability10% of overall · 1 of 2 compared100
Non-stickynot comparableNot listedNot listedNot listed for eitherNeither product lists a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 85/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Prisma Glass Hydrating Lip Gloss with Squalane in 05 Berry Beam.

Same or better

  • $2 less
  • Very close colour
  • Same cool undertone
  • Both claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptiona holographic pinkraspberry pink
FormatNot listedNot listed
BaseOil-based, no siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Too Faced Kissing Juicy Tint Lip Balm Strawberry Frosting

Best price
$28SephoraSephora
$14 less (33%)

Your shade $42 at Sephora

Closest overall alternative

Armani Beauty Prisma Glass Hydrating Lip Gloss with Squalane 05 Berry Beam

Best price
$40SephoraSephora
$2 less (5%)

Your shade $42 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.