Purple · Cool · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
Opacity
Format
Brand
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Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lip gloss overall.
SephoraYour shade $42 at Ulta Beauty
Bobbi Brown Extra Plump Hydrating Lip Oil
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beauty$39View at Ulta BeautyRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Sephora$10 less (24%)Matches: Same cool undertoneSame shine: high shineBoth claim hydration
No material differences in the data we have.
Close colour · High shine · Buildable
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: lilac
High confidence· Digital match
NARS Afterglow Lip Shine Gloss
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraSame priceMatches: Same cool undertoneSame shine: high shineBoth claim hydration
Differences: Deeper
Close colour · High shine · Sheer
Ingredients (not scored): 80% ingredient overlap
Differences: Deeper
Retailer shade note: a pink lilac cool undertone
Medium confidence· Digital match
Dior Addict Lip Glow Balm
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephora$4 less (10%)Matches: Same cool undertoneSame shine: high shineBoth claim hydration
Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)
Slight colour difference · High shine
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)
Retailer shade note: soft lilac
Medium confidence· Digital match
Armani Beauty Prisma Flash Glossy Color Lip Balm
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephora$16 less (38%)Matches: Same cool undertoneClaims non-stickyBoth claim hydration
No material differences in the data we have.
Close colour · Shimmer · Sheer
Ingredients (not scored): 13% ingredient overlap
Retailer shade note: lavender shimmer
High confidence· Digital match
Milk Makeup Odyssey Hydrating Lip Oil Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautySephora$17 less (40%)Matches: Same cool undertoneBoth claim hydration
Differences: Long-wearing rather than not listed (longevity)
Slight colour difference · Shimmer · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Long-wearing rather than not listed (longevity)
Retailer shade note: sheer glitter purple
High confidence· Digital match
Lancôme Juicy Tubes Original Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautySephora$20 less (48%)Matches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourDeeper
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Deeper
Retailer shade note: Cool lavender with gold shimmer
Medium confidence· Digital match
Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty(product price)Costs $3 moreMatches: Same cool undertoneSame shine: high shineClaims non-sticky
Differences: Mauve rather than purpleLong-wearing rather than not listed (longevity)
Slight colour difference · High shine
Ingredients (not scored): 4% ingredient overlap
Differences: Mauve rather than purple · Long-wearing rather than not listed (longevity)
Medium confidence· Digital match
Chanel ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephora$24 less (57%)Matches: Same cool undertoneClaims non-stickyBoth claim hydration
Differences: Pink rather than purple
Close colour · Shimmer
Ingredients (not scored): 7% ingredient overlap
Differences: Pink rather than purple
Retailer shade note: shimmering candy pink
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta Beauty(product price)Costs $3 moreMatches: Same cool undertoneSame shine: high shineClaims non-sticky
Differences: DeeperMauve rather than purpleLong-wearing rather than not listed (longevity)
Slight colour difference · High shine
Ingredients (not scored): 4% ingredient overlap
Differences: Deeper · Mauve rather than purple · Long-wearing rather than not listed (longevity)
Medium confidence· Digital match
Chanel ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty$17 less (40%)Matches: Same cool undertoneClaims non-stickyBoth claim hydration
Differences: Mauve rather than purple
Close colour · Shimmer · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Mauve rather than purple
Retailer shade note: scatter pearl
Medium confidence· Digital match
MAC Cosmetics Lipglass Air Non-Sticky Lipgloss
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautySephora$21 less (50%)Matches: Same cool undertoneSame shine: high shineClaims non-sticky
Differences: Noticeably different swatch colour
Visibly different colour · High shine · Sheer
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: electric lilac
Medium confidence· Digital match
Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$21View at SephoraSephora$13 less (31%)Matches: Same cool undertoneSame shine: high shineBoth claim hydration
Differences: Noticeably different swatch colourDeeper
Visibly different colour · High shine · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Deeper
Retailer shade note: sheer lavender
Medium confidence· Digital match
Too Faced Lip Injection Extreme Plumping Clicks
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautyUlta Beauty$16 less (38%)Matches: Same cool undertoneClaims non-stickyBoth claim hydration
Differences: Mauve rather than purple
Slight colour difference · Shimmer
Ingredients (not scored): 1% ingredient overlap
Differences: Mauve rather than purple
Retailer shade note: baby pink mauve shimmer
High confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautySephora$4 less (10%)Matches: Same cool undertoneBoth claim hydration
Differences: Pink rather than purple
Slight colour difference · Shimmer
Ingredients (not scored): 2% ingredient overlap
Differences: Pink rather than purple
Retailer shade note: soft pink shimmer
Medium confidence· Digital match
Valentino Puffer Complex Lip Plumper Gloss
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)$30.01 less (71%)Matches: Same cool undertoneClaims non-stickyBoth claim hydration
Differences: LighterSheer tint rather than high shine (shine)
Slight colour difference · Sheer tint · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Lighter · Sheer tint rather than high shine (shine)
Retailer shade note: sheer light purple tint
High confidence· Digital match
CoverGirl Clean Fresh Yummy Lip Gloss
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
CVS$11.99View at CVSSephora$2 less (5%)Matches: Same cool undertoneSame shine: high shineBoth claim hydration
Differences: Noticeably different swatch colourLighterPink rather than purple
Slight colour difference · High shine
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Pink rather than purple
Retailer shade note: light cool pink
Medium confidence· Digital match
Armani Beauty Prisma Glass Hydrating Lip Gloss with Squalane
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)$21 less (50%)Matches: Same cool undertoneClaims non-sticky
Differences: Pink rather than purpleDoes not claim hydration
Close colour · Shimmer · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Pink rather than purple · Does not claim hydration
Retailer shade note: sheer baby pink with pink shimmer
Medium confidence· Digital match
Kylie Cosmetics High Gloss
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $21 · product priceView at Ulta BeautyUlta Beauty$30.01 less (71%)Matches: Very close colourSame cool undertoneClaims non-sticky
Differences: Pink rather than purple
Very close colour
Ingredients (not scored): 2% ingredient overlap
Differences: Pink rather than purple
Medium confidence· Digital match
Revlon Super Lustrous Glimmer Gloss
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Target$9.99View at TargetCVS$11.39View at CVSUlta Beauty$11.99View at Ulta Beauty
Walgreens$12.49View at WalgreensSephora$10 less (24%)Matches: Same cool undertoneSame shine: high shineBoth claim hydration
Differences: Noticeably different swatch colourPink rather than purple
Visibly different colour · High shine · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than purple
Retailer shade note: pink sherbert
Medium confidence· Digital match
NARS Afterglow Lip Shine Gloss
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraSame priceMatches: Same cool undertoneSame shine: high shineBoth claim hydration
Differences: Noticeably different swatch colourPink rather than purple
Visibly different colour · High shine
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than purple
Retailer shade note: Juicy Finish
Medium confidence· Digital match
Dior Lip Glow Oil Hydrating High-Shine Gloss
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephora$16 less (38%)Matches: Same cool undertoneSame shine: high shineBoth claim hydration
Differences: Noticeably different swatch colourPink rather than purple
Visibly different colour · High shine · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than purple
Retailer shade note: clear translucent pink
Medium confidence· Digital match
Lawless Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$38.01 less (90%)Matches: Same cool undertoneSame shine: high shineClaims non-sticky
Differences: Noticeably different swatch colourLighterPink rather than purple
Slight colour difference · High shine
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Pink rather than purple
Retailer shade note: bubblegum pink
Medium confidence· Digital match
Essence Extreme Shine Volume Lipgloss
Every store that sells this shade · prices as last checked
Ulta Beauty$3.99View at Ulta BeautySephora$14 less (33%)Matches: Same cool undertoneSame shine: high shineBoth claim hydration
Differences: Noticeably different swatch colourPink rather than purpleLong-wearing rather than not listed (longevity)
Visibly different colour · High shine
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than purple · Long-wearing rather than not listed (longevity)
Retailer shade note: soft pink
Medium confidence· Digital match
Too Faced Kissing Juicy Tint Lip Balm
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraSephora$2 less (5%)Matches: Same cool undertoneSame shine: high shineBoth claim hydration
Differences: Noticeably different swatch colourDeeperPink rather than purple
Visibly different colour · High shine
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Pink rather than purple
Retailer shade note: raspberry pink
Medium confidence· Digital match
Armani Beauty Prisma Glass Hydrating Lip Gloss with Squalane
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty$29 less (69%)Matches: Same cool undertoneClaims non-stickyBoth claim hydration
Differences: Noticeably different swatch colourDeeper
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Deeper
Retailer shade note: shimmering pink-lavender
High confidence· Digital match
Morphe Dripglass Glazed High Shine Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautyUlta Beauty$18 less (43%)Matches: Same cool undertoneClaims non-stickyBoth claim hydration
Differences: Noticeably different swatch colour
Visibly different colour · Shimmer
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: pinky lavender shimmer
High confidence· Digital match
DIBS Beauty Go To Glossy Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta Beauty(product price)$13 less (31%)Matches: Same cool undertoneSame shine: high shineClaims non-sticky
Differences: Noticeably different swatch colourPink rather than purple
Visibly different colour · High shine · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than purple
Retailer shade note: mid tone cool pink
Medium confidence· Digital match
Pat McGrath Labs Lust: Gloss
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautySephora$29 · out of stockView at SephoraSephora$4 less (10%)Matches: Same cool undertoneSame shine: high shineBoth claim hydration
Differences: Noticeably different swatch colourDeeperMauve rather than purple
Visibly different colour · High shine · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Mauve rather than purple
Medium confidence· Digital match
Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephora$24 less (57%)Matches: Same cool undertoneSame shine: high shineClaims non-sticky
Differences: Noticeably different swatch colourPink rather than purple
Visibly different colour · High shine · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than purple
Retailer shade note: rose pink
Medium confidence· Digital match
Kaja Juicy Glass Instant Hydrating & Plumping Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraShowing 12 of 29 matches
Bobbi Brown Extra Plump Hydrating Lip Oil in Bare Lilac, against Dior Addict Lip Maximizer Plumping Gloss in 063 Pink Lilac. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Bobbi Brown Extra Plump Hydrating Lip Oil in Bare Lilac.
Weighted ingredient similarity 6%. Ingredients only affect results through the filters.
SephoraYour shade $42 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
