Plum · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
32 matches
32 matches
The equivalent shade and the most similar lipstick overall.
SephoraYour shade $50 at Ulta Beauty
Laura Mercier Petal Soft Lipstick Crayon
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $14 moreMatches: Same cool undertoneSame finish: satinSame opacity: opaque
Differences: Does not claim comfort
Slight colour difference · Satin · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim comfort
Retailer shade note: Medium Plum
Medium confidence· Digital match
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear
Every store that sells this shade · prices as last checked
Sephora$64View at Sephora
Ulta Beauty$8 less (16%)Matches: Same cool undertoneSame finish: satinSame opacity: opaque
Differences: Long-wearing rather than 12-hour wear (longevity)
Close colour · Satin · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: bright plum
High confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty(product price)$37.01 less (74%)Matches: Same cool undertoneSame opacity: opaque
Differences: Does not claim comfortDoes not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim comfort · Does not claim hydration
Retailer shade note: soft plum
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Targetfrom $9.89 · product priceView at Target
Walmart$9.99 · out of stockView at Walmart
CVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautySephora$23 less (46%)Matches: Same cool undertoneSame longevity: 12-hour wearBoth claim comfort
Differences: Mauve rather than plum
Close colour · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: Mauve rather than plum
Retailer shade note: Cool mauve
High confidence· Digital match
ILIA Lip Sketch Hydrating Crayon
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautyUlta Beauty(product price)$25 less (50%)Matches: Same cool undertoneSame opacity: opaqueSame longevity: 12-hour wear
Differences: Deeper
Slight colour difference · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Deeper
Retailer shade note: pinkish plum
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephora$10 less (20%)Matches: Same cool undertoneSame longevity: 12-hour wearBoth claim comfort
Differences: Buildable rather than opaque (opacity)
Slight colour difference · Matte · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than opaque (opacity)
Retailer shade note: cool deep plum
Medium confidence· Digital match
Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty$15 less (30%)Matches: Same cool undertoneSame longevity: 12-hour wearBoth claim comfort
Differences: Brown rather than plumBuildable rather than opaque (opacity)
Close colour · Matte · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Brown rather than plum · Buildable rather than opaque (opacity)
Retailer shade note: cool berry brown
High confidence· Digital match
Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty(product price)$23 less (46%)Matches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: Purple rather than plumBuildable rather than opaque (opacity)
Close colour · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Purple rather than plum · Buildable rather than opaque (opacity)
Retailer shade note: soft lilac
High confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautyUlta Beauty(product price)$39 less (78%)Matches: Very close colourSame cool undertoneSame opacity: opaque
Differences: Pink rather than plumDoes not claim hydration
Very close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Pink rather than plum · Does not claim hydration
Retailer shade note: muted pink
High confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$7.58View at WalmartUlta Beautyfrom $11 · product priceView at Ulta BeautyCVS$11.89View at CVSUlta Beauty$39 less (78%)Matches: Very close colourSame cool undertoneSame opacity: opaque
Differences: Rose rather than plumDoes not claim hydration
Very close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Rose rather than plum · Does not claim hydration
Retailer shade note: cool toned dusty rose
High confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$11View at Ulta BeautyWalmart$11 · out of stockView at WalmartCVS$11.89View at CVSSephora$22 less (44%)Matches: Very close colourSame cool undertoneSame opacity: opaque
Differences: Pink rather than plumGlossy rather than satin (finish)
Very close colour · Glossy · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Pink rather than plum · Glossy rather than satin (finish)
Retailer shade note: mauve nude pink
High confidence· Digital match
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beautyfrom $28 · product priceView at Ulta BeautyUlta Beauty$25 less (50%)Matches: Same cool undertoneSame finish: satinSame opacity: opaque
Differences: Pink rather than plumLong-wearing rather than 12-hour wear (longevity)
Close colour · Satin · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Pink rather than plum · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: dusty blue pink
High confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephora$34 less (68%)Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: Mauve rather than plum
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Mauve rather than plum
Retailer shade note: matte soft berry mauve
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephora$34 less (68%)Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: Pink rather than plum
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Pink rather than plum
Retailer shade note: matte deep berry pink
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty$37.51 less (75%)Matches: Same cool undertoneSame finish: satinClaims transfer resistance
Differences: Not listed rather than 12-hour wear (longevity)Does not claim comfort
Slight colour difference · Satin
Ingredients (not scored): 4% ingredient overlap
Differences: Not listed rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: medium plum
High confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$37 less (74%)Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: Berry rather than plumDoes not claim hydration
Slight colour difference · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Berry rather than plum · Does not claim hydration
Retailer shade note: deep raspberry
High confidence· Digital match
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick
Every store that sells this shade · prices as last checked
Walgreens$6.49View at WalgreensWalmart$12.97View at WalmartTarget$12.99 · out of stockView at TargetUlta Beauty$13View at Ulta BeautySephora$10 less (20%)Matches: Same cool undertoneSame longevity: 12-hour wearBoth claim comfort
Differences: Rose rather than plumBuildable rather than opaque (opacity)
Close colour · Matte · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Rose rather than plum · Buildable rather than opaque (opacity)
Retailer shade note: deep rosewood
High confidence· Digital match
Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty$23 less (46%)Matches: Same cool undertoneSame finish: satinBoth claim comfort
Differences: Mauve rather than plumNot listed rather than 12-hour wear (longevity)
Close colour · Satin
Ingredients (not scored): 3% ingredient overlap
Differences: Mauve rather than plum · Not listed rather than 12-hour wear (longevity)
Retailer shade note: mauve
High confidence· Digital match
Buxom Full-On Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta Beauty(product price)$37 less (74%)Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: DeeperBerry rather than plumDoes not claim hydration
Slight colour difference · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Deeper · Berry rather than plum · Does not claim hydration
Retailer shade note: perfect berry
High confidence· Digital match
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick
Every store that sells this shade · prices as last checked
Walgreens$6.49View at WalgreensCVS$12.49View at CVSUlta Beautyfrom $13 · product priceView at Ulta BeautyWalmart$39.03 less (78%)Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: Mauve rather than plumDoes not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Mauve rather than plum · Does not claim hydration
High confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Walmart$10.97View at WalmartTarget$10.99View at TargetWalgreens$10.99View at WalgreensCVS$11.89View at CVSWalmart$21.94View at WalmartSephoraCosts $14 moreMatches: Same cool undertoneSame finish: satinSame opacity: opaque
Differences: Noticeably different swatch colourLighterRose rather than plum
Slight colour difference · Satin · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Rose rather than plum · Does not claim comfort
Retailer shade note: Rose
High confidence· Digital match
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraSephora$13 less (26%)Matches: Same cool undertoneSame finish: satinBoth claim hydration
Differences: Red rather than plumBuildable rather than opaque (opacity)6-hour wear rather than 12-hour wear (longevity)
Close colour · Satin · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Red rather than plum · Buildable rather than opaque (opacity) · 6-hour wear rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: plum red
High confidence· Digital match
Charlotte Tilbury K.I.S.S.I.N.G Satin Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraCVS$35.51 less (71%)Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: Noticeably different swatch colourDeeperDoes not claim comfort
Slight colour difference · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Does not claim comfort
Medium confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
Sephora$26 less (52%)Matches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: DeeperBerry rather than plumBuildable rather than opaque (opacity)
Close colour · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Deeper · Berry rather than plum · Buildable rather than opaque (opacity) · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: muted berry
High confidence· Digital match
Rare Beauty Soft Pinch Tinted Lip Oil Stain
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$37.01 less (74%)Matches: Same cool undertoneSame opacity: opaque
Differences: Noticeably different swatch colourBerry rather than plumDoes not claim comfort
Slight colour difference · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum · Does not claim comfort · Does not claim hydration
Retailer shade note: muted cranberry
High confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartTarget$9.89View at TargetCVS$12.49View at CVSUlta Beauty$12.99View at Ulta BeautyUlta Beauty(product price)$37.01 less (74%)Matches: Same cool undertoneSame opacity: opaque
Differences: Pink rather than plumDoes not claim comfortDoes not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Pink rather than plum · Does not claim comfort · Does not claim hydration
Retailer shade note: true fuschia
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartTargetfrom $9.89 · product priceView at TargetCVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta Beauty$8 less (16%)Matches: Same cool undertoneSame finish: satinSame opacity: opaque
Differences: Rose rather than plumLong-wearing rather than 12-hour wear (longevity)
Slight colour difference · Satin · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Rose rather than plum · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: cool berry rose
High confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephoraCosts $14 moreMatches: Same finish: satinSame opacity: opaqueSame longevity: 12-hour wear
Differences: Noticeably different swatch colourNeutral rather than cool undertoneRose rather than plum
Slight colour difference · Satin · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Rose rather than plum · Does not claim comfort
Retailer shade note: Deep Rose
High confidence· Digital match
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraSephora$25 less (50%)Matches: Same opacity: opaqueSame longevity: 12-hour wearBoth claim comfort
Differences: Warm rather than cool undertonePink rather than plum
Slight colour difference · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Warm rather than cool undertone · Pink rather than plum
Retailer shade note: soft muted brownish pink
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$24 less (48%)Matches: Same cool undertoneBoth claim hydration
Differences: Berry rather than plumNot listed rather than 12-hour wear (longevity)Does not claim comfort
Close colour
Ingredients (not scored): 4% ingredient overlap
Differences: Berry rather than plum · Not listed rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: rose berry
Medium confidence· Digital match
Buxom Full-On Plumping Lip Cream
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautyUlta Beauty$38.01 less (76%)Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration
Differences: Berry rather than plum24-hour wear rather than 12-hour wear (longevity)Does not claim comfort
Close colour
Ingredients (not scored): no ingredient list for one product
Differences: Berry rather than plum · 24-hour wear rather than 12-hour wear (longevity) · Does not claim comfort
Medium confidence· Digital match
CoverGirl Outlast All-Day Lip Color With Topcoat
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautyShowing 12 of 31 matches
Laura Mercier Petal Soft Lipstick Crayon in 343 Noémie, against Dior Rouge Dior Lipstick in 976 Daisy Plum. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Laura Mercier Petal Soft Lipstick Crayon in 343 Noémie.
Weighted ingredient similarity 7%. Ingredients only affect results through the filters.
SephoraYour shade $50 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
