Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$13.99Ulta Beauty(product price)$32.01 less (70%)4.3 (33,167)
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
91
Wear & performance
40
Skin suitability
68
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Slightly lighter· Olive rather than warm undertone· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
88
Wear & performance
54
Skin suitability
73
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Olive rather than warm undertone · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol
$18.99Ulta Beauty(product price)$27.01 less (59%)4.2 (18,317)
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
79
Wear & performance
40
Skin suitability
70
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Matches: Same natural finish· Same medium coverage
Differences: Slightly lighter· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
80
Finish & visual result
79
Wear & performance
40
Skin suitability
70
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
The closest shade to Doll 10 Doll Skin Genius Serum Skin Tint Light/Medium (Medium · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Ulta Beauty Collection Moisturizing Complexion Stick in Medium Warm, against Doll 10 Doll Skin Genius Serum Skin Tint in Light/Medium. Every attribute compared, with its share of the score.
ComparedYour shadeLight/MediumClosest shade matchMedium WarmHow they compareScore
Shade match55% of overall95
Colour60%93#cb9879#cf9b77Very close colourColour difference 1.8 (0 is identical)
Depth15%97MediumMediumSameDepth difference: 1.6
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall68
Skin type100%68DryCombination, dry, normal, oily, sensitiveBoth marketed for dry skin
Overall match 84/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Hourglass Ambient Soft Glow Foundation in 5.5, against Doll 10 Doll Skin Genius Serum Skin Tint in Light/Medium. Every attribute compared, with its share of the score.
ComparedYour shadeLight/MediumClosest overall alternative5.5How they compareScore
Shade match55% of overall95
Colour60%93#cb9879#d09e7dVery close colourColour difference 1.9 (0 is identical)
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type100%68DryNormal, dry, combination, oily, sensitiveBoth marketed for dry skin
Overall match 85/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$43 less (93%)
