Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Both claim a skin-like finish
Differences: Neutral rather than warm undertone· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
91
Wear & performance
54
Skin suitability
70
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines
$13.99Ulta Beauty(product price)$32.01 less (70%)4.3 (33,167)
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
91
Wear & performance
40
Skin suitability
68
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Slightly lighter· Olive rather than warm undertone· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
88
Wear & performance
54
Skin suitability
73
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Olive rather than warm undertone · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol
Matches: Near-identical swatch colour· Same warm undertone· Claims long-wearing
Differences: Matte rather than natural finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
99
Finish & visual result
52
Wear & performance
54
Skin suitability
73
Looks identical · Matte · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines
$18.99Ulta Beauty(product price)$27.01 less (59%)4.2 (18,317)
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
79
Wear & performance
40
Skin suitability
70
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim a blurring effect
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
67
Wear & performance
40
Skin suitability
70
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Same warm undertone· Claims long-wearing
Differences: Radiant rather than natural finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
52
Wear & performance
54
Skin suitability
73
Very close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: Light medium with warm undertones
Matches: Near-identical swatch colour· Both claim a skin-like finish· Both claim a blurring effect
Differences: Slightly cooler undertone· Radiant rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
77
Finish & visual result
85
Wear & performance
51
Skin suitability
68
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines
Retailer shade note: light medium with cool pink undertones
Matches: Very close colour· Same natural finish· Claims 12-hour wear
Differences: Full rather than medium coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
67
Wear & performance
40
Skin suitability
68
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Same natural finish· Same medium coverage
Differences: Slightly lighter· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
80
Finish & visual result
79
Wear & performance
40
Skin suitability
70
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Claims long-wearing· Both claim a lightweight feel
Differences: Matte rather than natural finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
52
Wear & performance
54
Skin suitability
73
Very close colour · Matte · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines
Matches: Near-identical swatch colour· Both claim a blurring effect· Claims 24-hour wear
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
61
Wear & performance
51
Skin suitability
0
Looks identical · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin
Matches: Very close colour· Claims long-wearing· Claims transfer resistance
Differences: Luminous rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
50
Wear & performance
51
Skin suitability
68
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines
The closest shade to Doll 10 Doll Skin Genius Serum Skin Tint Light/Medium (Medium · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Light/Medium, against Doll 10 Doll Skin Genius Serum Skin Tint in Light/Medium. Every attribute compared, with its share of the score.
ComparedYour shadeLight/MediumClosest matchLight/MediumHow they compareScore
Shade match55% of overall100
Colour60%100#cb9879#cb9879Looks identicalColour difference 0.0 (0 is identical)
Depth15%100MediumMediumSameDepth difference: 0.0
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%60MediumFullSome differenceFull coverage rather than medium
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0DryCombinationMarketed for different skin types
Overall match 86/100Shade match 100/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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