Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Both claim a skin-like finish
Differences: Natural matte rather than natural finish· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
83
Wear & performance
51
Skin suitability
50
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Natural matte rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: medium-to-tan shade with warm undertones
Matches: Very close colour· Same natural finish· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
88
Wear & performance
54
Skin suitability
68
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines
Matches: Very close colour· Both claim not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
87
Finish & visual result
58
Wear & performance
100
Skin suitability
68
Very close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Matches: Very close colour· Same natural finish· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
88
Wear & performance
54
Skin suitability
73
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: Deep-Tan skin with a neutral-red undertone
$16Ulta Beauty(product price)$30 less (65%)4.3 (699)
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
88
Wear & performance
40
Skin suitability
68
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Same warm undertone· Both claim a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
73
Wear & performance
40
Skin suitability
73
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with warm undertones
$39Ulta Beauty(product price)$7 less (15%)4.3 (1,754)
Matches: Very close colour· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
73
Wear & performance
66
Skin suitability
73
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol
Matches: Near-identical swatch colour· Same warm undertone· Claims long-wearing
Differences: Radiant rather than natural finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
52
Wear & performance
54
Skin suitability
73
Looks identical · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: Medium deep with warm undertones
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Matte rather than natural finish· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
73
Wear & performance
51
Skin suitability
0
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Matches: Very close colour· Both claim a blurring effect· Claims 16-hour wear
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
83
Finish & visual result
73
Wear & performance
65
Skin suitability
68
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: medium deep with neutral undertones
$6.99Ulta Beauty(product price)$39.01 less (85%)3.8 (142)
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Matte rather than natural finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
64
Wear & performance
40
Skin suitability
68
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: medium tan with golden undertones
$29Ulta Beauty(product price)$17 less (37%)4.6 (558)
Matches: Very close colour· Claims long-wearing· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Natural matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
83
Finish & visual result
65
Wear & performance
72
Skin suitability
70
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Neutral rather than warm undertone · Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed
Matches: Very close colour· Same warm undertone· Claims 24-hour wear
Differences: Radiant rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
64
Wear & performance
40
Skin suitability
68
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with warm undertones
Matches: Very close colour· Same warm undertone· Both claim a blurring effect
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
67
Wear & performance
54
Skin suitability
0
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin
The closest shade to Doll 10 Doll Skin Genius Serum Skin Tint Tan/Deep (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Tan/Deep, against Doll 10 Doll Skin Genius Serum Skin Tint in Tan/Deep. Every attribute compared, with its share of the score.
ComparedYour shadeTan/DeepClosest shade matchTan/DeepHow they compareScore
Shade match55% of overall100
Colour60%100#9f6444#9f6444Looks identicalColour difference 0.0 (0 is identical)
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%60MediumFullSome differenceFull coverage rather than medium
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0DryCombinationMarketed for different skin types
Overall match 86/100Shade match 100/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 185W, against Doll 10 Doll Skin Genius Serum Skin Tint in Tan/Deep. Every attribute compared, with its share of the score.
ComparedYour shadeTan/DeepClosest overall alternativeDeep Dark 185WHow they compareScore
Shade match55% of overall93
Colour60%89#9f6444#a46944Very close colourColour difference 2.5 (0 is identical)
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared66
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type100%68DryCombination, dry, normal, oily, sensitiveBoth marketed for dry skin
Overall match 87/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$11 less (24%)
Sephora
