Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$39.50Ulta Beauty(product price)$6.50 less (14%)4.6 (919)
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
87
Finish & visual result
73
Wear & performance
100
Skin suitability
68
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: for very light neutral skin with a peach hue
Matches: Very close colour· Both claim a blurring effect· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
86
Finish & visual result
73
Wear & performance
100
Skin suitability
68
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: for very fair neutral skin with a peach hue
Matches: Very close colour· Same cool undertone· Both claim a skin-like finish
Differences: Natural matte rather than natural finish· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
83
Wear & performance
51
Skin suitability
50
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Natural matte rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: very fair shade with cool undertones
Matches: Very close colour· Same cool undertone· Same natural finish
Differences: Full rather than medium coverage· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
79
Wear & performance
40
Skin suitability
73
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: Very Fair with Cool Undertones
Matches: Very close colour· Same cool undertone· Same medium coverage
Differences: Radiant rather than natural finish· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
73
Wear & performance
40
Skin suitability
73
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: for fair skin with rosy undertones
Matches: Near-identical swatch colour· Same natural finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
67
Wear & performance
66
Skin suitability
73
Looks identical · Natural · Light coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines
Matches: Very close colour· Both claim a blurring effect· Claims 16-hour wear
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
86
Finish & visual result
73
Wear & performance
65
Skin suitability
68
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed
Matches: Very close colour· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
85
Wear & performance
40
Skin suitability
73
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: fair with golden neutral undertones
Matches: Near-identical swatch colour· Same cool undertone· Claims 12-hour wear
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
98
Finish & visual result
58
Wear & performance
66
Skin suitability
0
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry skin
Retailer shade note: very light with cool pink undertones
The closest shade to Doll 10 Doll Skin Genius Serum Skin Tint Fair (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Fair, against Doll 10 Doll Skin Genius Serum Skin Tint in Fair. Every attribute compared, with its share of the score.
ComparedYour shadeFairClosest shade matchFairHow they compareScore
Shade match55% of overall100
Colour60%100#f2c9b5#f2c9b5Looks identicalColour difference 0.0 (0 is identical)
Depth15%100FairFairSameDepth difference: 0.0
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%60MediumFullSome differenceFull coverage rather than medium
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0DryCombinationMarketed for different skin types
Overall match 86/100Shade match 100/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Fair Light 4 Cool, against Doll 10 Doll Skin Genius Serum Skin Tint in Fair. Every attribute compared, with its share of the score.
ComparedYour shadeFairClosest overall alternativeFair Light 4 CoolHow they compareScore
Shade match55% of overall97
Colour60%94#f2c9b5#f4cab2Very close colourColour difference 1.5 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.5
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type100%68DryCombination, dry, normal, oily, sensitiveBoth marketed for dry skin
Overall match 92/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$32.01 less (70%)
Sephora
