Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$39.50Ulta Beauty(product price)$6.50 less (14%)4.6 (919)
Matches: Very close colour· Both claim a blurring effect· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
86
Finish & visual result
73
Wear & performance
100
Skin suitability
68
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: for extra deep neutral skin with a peach hue
$38Ulta Beauty(product price)$8 less (17%)4.8 (950)
Matches: Very close colour· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Light-medium rather than medium coverage· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
86
Wear & performance
66
Skin suitability
68
Very close colour · Light-medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Light-medium rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines
Matches: Very close colour· Similar undertone (neutral vs cool)· Both claim not settling into lines
Differences: Radiant rather than natural finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
58
Wear & performance
100
Skin suitability
68
Very close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
$15.99Ulta Beauty(product price)$30.01 less (65%)4.5 (1,466)
Matches: Near-identical swatch colour· Same cool undertone· Claims long-wearing
Differences: Radiant rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
64
Wear & performance
59
Skin suitability
68
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel
Matches: Very close colour· Both claim a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
85
Finish & visual result
79
Wear & performance
66
Skin suitability
68
Very close colour · Radiant · Light coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than medium coverage · Does not claim not settling into lines
$13.99Ulta Beauty(product price)$32.01 less (70%)4.3 (33,167)
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than cool undertone· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
91
Wear & performance
40
Skin suitability
68
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Same natural finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
88
Wear & performance
40
Skin suitability
73
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very deep skin with neutral undertones
Matches: Very close colour· Both claim a blurring effect· Claims 16-hour wear
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
87
Finish & visual result
73
Wear & performance
65
Skin suitability
68
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: rich deep with neutral undertones
Matches: Very close colour· Same cool undertone· Same natural finish
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
79
Wear & performance
40
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep with cool red undertones
$15.99Ulta Beauty(product price)$30.01 less (65%)4.1 (9,493)
Matches: Near-identical swatch colour· Same cool undertone· Claims 30-hour wear
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
58
Wear & performance
51
Skin suitability
68
Looks identical · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
The closest shade to Doll 10 Doll Skin Genius Serum Skin Tint Rich (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NYX Professional Makeup Bare With Me Blur Tint Foundation in 21: Rich, against Doll 10 Doll Skin Genius Serum Skin Tint in Rich. Every attribute compared, with its share of the score.
ComparedYour shadeRichClosest shade match21: RichHow they compareScore
Shade match55% of overall97
Colour60%96#683927#6b3c28Looks identicalColour difference 1.2 (0 is identical)
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity30%40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0DryCombination, normal, oilyMarketed for different skin types
Overall match 81/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Deep 290 C, against Doll 10 Doll Skin Genius Serum Skin Tint in Rich. Every attribute compared, with its share of the score.
ComparedYour shadeRichClosest overall alternativeDeep 290 CHow they compareScore
Shade match55% of overall96
Colour60%93#683927#6a3721Very close colourColour difference 1.8 (0 is identical)
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type100%73DryNormal, dry, combinationBoth marketed for dry skin
Overall match 90/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$14 less (30%)
