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Kamo Triple-Peptide Multi-Use Serum Foundation Rich 21C dupes and alternatives Drunk Elephant

Deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: CoverGirl Simply Ageless Skin Perfector Essence Foundation Rich

The equivalent shade: scored on colour, depth and undertone only.

The match
CoverGirl
Rich
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Light coverage
Shade match
95out of 100
Colour
98
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$21.49Ulta BeautyUlta Beauty
$20.51 less (49%)

Your shade $42 at Sephora · lowest price $10.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative: ILIA True Skin Serum Foundation Kapiti SF12

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
ILIA
Kapiti SF12
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
85out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
93
Wear (Wear & performance)
54
Skin (Skin suitability)
60
Best price
$56SephoraSephora
Costs $14 more

Your shade $42 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · ILIA

    True Skin Serum Foundation

    Macquarie SF13
    Shade match 88
    $56SephoraSephoraCosts $14 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: extra deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible Cushion Foundation

    384 Neutral
    Shade match 93
    $19.99Ulta BeautyUlta Beauty(product price)$22.01 less (52%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    56
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  3. Shade match 91
    $50SephoraSephoraCosts $8 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same natural finish

    Differences: Medium rather than full coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/oily skin

    Retailer shade note: Very deep with cool undertones

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C9.5 Cool Deep
    Shade match 87
    $13.99Ulta BeautyUlta Beauty(product price)$28.01 less (67%)

    Matches: Similar undertone (cool vs neutral)Same natural finishBoth claim a skin-like finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  5. Shade match 83
    $45Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Similar undertone (cool vs neutral)Same full coverageBoth claim a skin-like finish

    Differences: Matte rather than natural finishContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    56
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Contains drying alcohol

    Retailer shade note: for extra deep cool skin with a red hue

    Medium confidence· Digital match

    View match
  6. Shade match 91
    $11.97WalmartWalmart$30.03 less (72%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Slightly deeperMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  7. Shade match 87
    $17.99Ulta BeautyUlta Beauty(product price)$24.01 less (57%)

    Matches: Same neutral undertoneSame full coverageBoth claim a skin-like finish

    Differences: Radiant rather than natural finishDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    38
    Skin suitability
    84

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim transfer resistance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSimilar undertone (cool vs neutral)Same full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    68
    Wear & performance
    52
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed

    Retailer shade note: for very deep cool skin with a red hue

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    400 Deep Cool
    Shade match 86
    $18.99Ulta BeautyUlta Beauty$23.01 less (55%)

    Matches: Similar undertone (cool vs neutral)Both claim a skin-like finishBoth claim transfer resistance

    Differences: Matte rather than natural finishMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    75
    Wear & performance
    47
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    530 Deep Amber
    Shade match 80
    $18.99Ulta BeautyUlta Beauty(product price)$23.01 less (55%)

    Matches: Same natural finishSame full coverageBoth claim transfer resistance

    Differences: No skin-like finish claimedContains listed fragranceContains drying alcohol

    Score details
    Shade match
    80
    Finish & visual result
    86
    Wear & performance
    48
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No skin-like finish claimed · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. #13 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW55
    Shade match 82
    $46Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same neutral undertoneSame full coverageClaims a blurring effect

    Differences: Radiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    64
    Wear & performance
    75
    Skin suitability
    84

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed

    Retailer shade note: rich mahogany with neutral undertone for deep dark skin

    Medium confidence· Digital match

    View match
  12. #14 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 8
    Shade match 84
    $51.50Ulta BeautyUlta Beauty(product price)Costs $9.50 more

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Light rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Light rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    420 Deep Neutral
    Shade match 83
    $18.99Ulta BeautyUlta Beauty(product price)$23.01 less (55%)

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim transfer resistance

    Differences: Matte rather than natural finishMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    75
    Wear & performance
    47
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  14. #16 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Deep Neutral 1
    Shade match 81
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same neutral undertoneSame full coverageBoth claim transfer resistance

    Differences: Slightly deeperRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    68
    Wear & performance
    66
    Skin suitability
    84

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish · No skin-like finish claimed

    Retailer shade note: very deep with neutral to red undertone for very rich skin

    Medium confidence· Digital match

    View match
  15. #17 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    38C Magnetic
    Shade match 88
    $47SephoraSephoraCosts $5 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same natural finish

    Differences: Medium rather than full coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    38
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: rich cool

    Medium confidence· Digital match

    View match
  16. #18 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 125 Mahogany
    Shade match 93
    $39Ulta BeautyUlta Beauty(product price)$3 less (7%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  17. #19 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    20: Deep Bronze
    Shade match 88
    $14Ulta BeautyUlta Beauty(product price)$28 less (67%)

    Matches: Very close colourSimilar undertone (cool vs neutral)Claims a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    52
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: deep rich with cool undertone

    Medium confidence· Digital match

    View match
  18. #20 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Deep Warm
    Shade match 79
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Slightly warmer undertoneRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    79
    Finish & visual result
    68
    Wear & performance
    66
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · No skin-like finish claimed

    Retailer shade note: very deep with rich golden undertone for very rich skin

    Medium confidence· Digital match

    View match
  19. #21 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    8N1 Espresso
    Shade match 89
    $52SephoraSephoraCosts $10 more

    Matches: Very close colourSame neutral undertoneBoth claim transfer resistance

    Differences: Matte rather than natural finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    61
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Not marketed for normal skin

    Retailer shade note: deepest with neutral rich-brown undertones

    Medium confidence· Digital match

    View match
  20. #22 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    430 Deep Cool
    Shade match 81
    $18.99Ulta BeautyUlta Beauty(product price)$23.01 less (55%)

    Matches: Similar undertone (cool vs neutral)Both claim a skin-like finishBoth claim transfer resistance

    Differences: Slightly deeperMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    75
    Wear & performance
    47
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Medium rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  21. #23 · Tarte

    Timeless Hydrating Foundation

    57H Rich Honey
    Shade match 75
    $42Ulta BeautyUlta BeautySame price

    Matches: Same natural finishClaims a blurring effectBoth claim 12-hour wear

    Differences: Slightly warmer undertoneBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    75
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    84

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  22. #24 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Natural Deep
    Shade match 95
    $17.99CVSCVS$24.01 less (57%)

    Matches: Very close colourSame neutral undertoneClaims not settling into lines

    Differences: Radiant rather than natural finishLight rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    47
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Contains listed fragrance

    Medium confidence· Digital match

    View match
  23. #25 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    7C Chocolate Ganache
    Shade match 81
    $54Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Similar undertone (cool vs neutral)Claims a blurring effectBoth claim 16-hour wear

    Differences: Slightly deeperMatte rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    84

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed

    Retailer shade note: rich deep with cool undertones

    Medium confidence· Digital match

    View match
  24. #26 · Estée Lauder

    Futurist Hydra Rescue Moisturizing Foundation SPF 45

    6W1 Sandalwood
    Shade match 85
    $55SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourAdds SPF 45

    Differences: Slightly warmer undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Contains listed fragrance

    Retailer shade note: very deep with warm golden undertones

    Medium confidence· Digital match

    View match
  25. #27 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW44
    Shade match 82
    $39SephoraSephora$3 less (7%)

    Matches: Similar undertone (cool vs neutral)Same full coverageBoth claim transfer resistance

    Differences: Slightly deeperMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    68
    Wear & performance
    51
    Skin suitability
    67

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: very deep with red undertones

    Medium confidence· Digital match

    View match
  26. #28 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Dark Warm
    Shade match 80
    $16Ulta BeautyUlta Beauty(product price)$26 less (62%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  27. #29 · ILIA

    True Skin Serum Foundation

    Flores SF13.5
    Shade match 70
    $56SephoraSephoraCosts $14 more

    Matches: Same natural finishBoth claim a skin-like finishClaims a lightweight feel

    Differences: Slightly deeperSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    70
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: extra deep with golden undertones

    Medium confidence· Digital match

    View match
  28. #30 · ILIA

    Super Serum Skin Tint SPF 40

    Miho ST17
    Shade match 94
    $48SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishLight rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    40
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: Very deep with neutral cool undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation Rich 21C (Deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Fit Me Natural Finish Concealer

    065 Coffee

    Maybelline Fit Me Natural Finish Concealer, shade 065 Coffee

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $10.99

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Anise 11.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Anise 11.5

    • Close colour
    • Very deep · Cool · rosy undertone

    $39

  3. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Slight colour difference
    • Deep · Neutral · neutral pink undertone

    $11.99

  4. Tarte Shape Tape Full Coverage Matte Concealer

    55W rich warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 55W rich warm

    • Very close colour
    • Deep · Warm undertone

    $32

  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6C

    • Slight colour difference
    • Deep · Cool undertone

    $31

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7N

    • Close colour
    • Very deep · Neutral undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

CoverGirl Simply Ageless Skin Perfector Essence Foundation in Rich, against Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Rich 21C. Every attribute compared, with its share of the score.

ComparedYour shadeRich 21CClosest shade matchRichScore
Shade match55% of overall95
Colour98#8b4936#8b4837Looks identicalColour difference 0.8 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.3
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkCoolClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared72
Finish100NaturalNaturalSameSame natural finish
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​oily skin
Overall match 80/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Simply Ageless Skin Perfector Essence Foundation in Rich.

Same or better

  • $20.51 less
  • Near-identical swatch colour
  • Similar undertone (cool vs neutral)
  • Same natural finish
  • Both claim a skin-like finish

Different

  • Light rather than full coverage
  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs moderate

Why the closest overall alternative works

ILIA True Skin Serum Foundation in Kapiti SF12, against Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Rich 21C. Every attribute compared, with its share of the score.

ComparedYour shadeRich 21CClosest overall alternativeKapiti SF12Score
Shade match55% of overall91
Colour92#8b4936#874d3cVery close colourColour difference 1.9 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.7
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral pinkNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, oilyNormal, dry, sensitiveBoth marketed for normal/​dry skin
Overall match 85/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA True Skin Serum Foundation in Kapiti SF12.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Claims a lightweight feel

Different

  • Does not claim transfer resistance
  • Not marketed for oily skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs high

Where to buy

Closest shade match

CoverGirl Simply Ageless Skin Perfector Essence Foundation Rich

Match price
$21.49Ulta BeautyUlta Beauty
$20.51 less (49%)

Your shade $42 at Sephora · lowest price $10.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative

ILIA True Skin Serum Foundation Kapiti SF12

Best price
$56SephoraSephora
Costs $14 more

Your shade $42 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.