Beautler.Your beauty butler

16HR Camo Concealer Medium Sand dupes and alternatives e.l.f. Cosmetics

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied
Sort

13 of 30

Only showing matches with medium coverage.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: NARS Soft Matte Complete Concealer Custard

The equivalent shade and the most similar concealer overall.

The match
NARS
Custard
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
82out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
81
Wear (Wear & performance)
77
Skin (Skin suitability)
100
Shade match
83out of 100
Colour
71
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $28 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 82
    $32Ulta BeautyUlta BeautyCosts $24 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for oily/normal skin

    Score details
    Shade match
    82
    Finish & visual result
    74
    Wear & performance
    82
    Skin suitability
    28

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for oily/normal skin

    Retailer shade note: medium with peachy undertones

    Medium confidence· Digital match

    View match
  2. Shade match 80
    $32SephoraSephoraCosts $24 more

    Matches: Same matte finishClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for oily/normal skin

    Score details
    Shade match
    80
    Finish & visual result
    74
    Wear & performance
    82
    Skin suitability
    28

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for oily/normal skin

    Retailer shade note: medium-deep with peachy undertones

    Medium confidence· Digital match

    View match
  3. Shade match 73
    $32SephoraSephoraCosts $24 more

    Matches: Same matte finishClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly deeperSlightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    73
    Finish & visual result
    74
    Wear & performance
    82
    Skin suitability
    28

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Medium rather than full coverage · Not marketed for oily/normal skin

    Retailer shade note: medium with rosy undertones

    Medium confidence· Digital match

    View match
  4. Shade match 69
    $32SephoraSephoraCosts $24 more

    Matches: Same matte finishClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly deeperSlightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    69
    Finish & visual result
    74
    Wear & performance
    82
    Skin suitability
    28

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Medium rather than full coverage · Not marketed for oily/normal skin

    Retailer shade note: medium with rosy undertones

    Medium confidence· Digital match

    View match
  5. Shade match 79
    $42SephoraSephoraCosts $34 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Slightly deeperRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    36
    Wear & performance
    68
    Skin suitability
    50

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium to tan, neutral

    Medium confidence· Digital match

    View match
  6. #7 · NARS

    Soft Matte Complete Concealer

    Crème Brulee
    Shade match 40
    $36SephoraSephoraCosts $28 more

    Matches: Same matte finishClaims a blurring effectBoth claim 12-hour wear

    Differences: Described as light, yours as mediumSlightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    81
    Wear & performance
    77
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Described as light, yours as medium · Slightly cooler undertone · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: L2.5 - Light with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  7. #8 · NARS

    Soft Matte Complete Concealer

    Café Au Lait
    Shade match 40
    $36SephoraSephoraCosts $28 more

    Matches: Same neutral undertoneSame matte finishClaims a blurring effect

    Differences: Slightly lighterDescribed as light, yours as mediumMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    81
    Wear & performance
    77
    Skin suitability
    100

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Described as light, yours as medium · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: L2.4 - Light with neutral undertones, and a light peach tone

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  8. #9 · NARS

    Soft Matte Complete Concealer

    Marron Glacé
    Shade match 40
    $36SephoraSephoraCosts $28 more

    Matches: Same matte finishClaims a blurring effectBoth claim 12-hour wear

    Differences: Described as light medium, yours as mediumSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    81
    Wear & performance
    77
    Skin suitability
    100

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Described as light medium, yours as medium · Slightly warmer undertone · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: L2.8 - Light to medium with warm undertones, and a peach tone

    Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as medium

    View match
  9. #10 · NARS

    Soft Matte Complete Concealer

    Nougatine
    Shade match 40
    $36SephoraSephoraCosts $28 more

    Matches: Same matte finishClaims a blurring effectBoth claim 12-hour wear

    Differences: Slightly lighterDescribed as light, yours as mediumSlightly warmer undertone

    Score details
    Shade match
    40
    Finish & visual result
    81
    Wear & performance
    77
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Described as light, yours as medium · Slightly warmer undertone · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: L2.2 - Light with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  10. #11 · NARS

    Soft Matte Complete Concealer

    Chantilly
    Shade match 40
    $36SephoraSephoraCosts $28 more

    Matches: Same neutral undertoneSame matte finishClaims a blurring effect

    Differences: Slightly lighterDescribed as very fair, yours as mediumMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    81
    Wear & performance
    77
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Described as very fair, yours as medium · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: L1 - Very light with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as medium

    View match
  11. #12 · NARS

    Soft Matte Complete Concealer

    Café Con Leche
    Shade match 40
    $36SephoraSephoraCosts $28 more

    Matches: Same matte finishClaims a blurring effectBoth claim 12-hour wear

    Differences: Described as light medium, yours as mediumSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    81
    Wear & performance
    77
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Described as light medium, yours as medium · Slightly warmer undertone · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: L2.6 - Light to medium with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as medium

    View match
  12. #13 · NARS

    Soft Matte Complete Concealer

    Cannelle
    Shade match 40
    $36SephoraSephoraCosts $28 more

    Matches: Same matte finishClaims a blurring effectBoth claim 12-hour wear

    Differences: Slightly lighterDescribed as light, yours as mediumSlightly warmer undertone

    Score details
    Shade match
    40
    Finish & visual result
    81
    Wear & performance
    77
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Described as light, yours as medium · Slightly warmer undertone · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: L2.75 - Light with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics 16HR Camo Concealer Medium Sand (Fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Medium 370 N

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Medium 370 N

    • Nearest in this range
    • Medium tan · Neutral undertone

    $16

Closest foundations

  1. Clinique Almost Powder Makeup SPF 18 Foundation

    02 Neutral Fair

    Clinique Almost Powder Makeup SPF 18 Foundation, shade 02 Neutral Fair

    • Very close colour
    • Fair · Neutral undertone

    $40

  2. L.A. Girl Pro.Matte Foundation

    Nude

    L.A. Girl Pro.Matte Foundation, shade Nude

    • Looks identical
    • Fair

    $9

  3. Well People Skinforia Serum Foundation

    16 Light Neutral

    Well People Skinforia Serum Foundation, shade 16 Light Neutral

    • Nearest depth, colour not measured
    • Light · Neutral undertone

    $30

  4. Florasis Flawless Jade Breathable Weightless Matte Cushion Foundation

    N30 Bathing Beauty

    Florasis Flawless Jade Breathable Weightless Matte Cushion Foundation, shade N30 Bathing Beauty

    • Close colour
    • Fair · Neutral undertone

    $46

  5. Ulta Beauty Collection Adjustable Coverage Powder Foundation

    Fair to Light Warm

    Ulta Beauty Collection Adjustable Coverage Powder Foundation, shade Fair to Light Warm

    • Looks identical
    • Fair · Warm undertone

    $16

  6. Florasis Flawless Jade Breathable Longwear Cushion Foundation

    N25 Rippling Lotus

    Florasis Flawless Jade Breathable Longwear Cushion Foundation, shade N25 Rippling Lotus

    • Close colour
    • Fair · Neutral undertone

    $47

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NARS Soft Matte Complete Concealer in Custard, against e.l.f. Cosmetics 16HR Camo Concealer in Medium Sand. Every attribute compared, with its share of the score.

ComparedYour shadeMedium SandClosest matchCustardScore
Shade match55% of overall83
Colour71#e3ceb3#efccabClose colourColour difference 4.7 (0 is identical)
Depth99FairFairSameDepth difference: 0.5
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared77
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Oily, combination, normalNormal, combination, oilyBoth marketed for oily/​combination/​normal skin
Overall match 82/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Custard.

Same or better

  • Same neutral undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim 12-hour wear
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy Custard

Best price
$36SephoraSephora
Costs $28 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.