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Camo Hydrating CC Cream SPF 30 Rich 620 W dupes and alternatives e.l.f. Cosmetics

Deep tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with a matte finish.

Closest shade match: NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 29 Warm Pecan

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
Rich 620 WChange shade
Depth and undertone: Deep tan · Warm
Finish and coverage: Radiant · Full coverage
The match
NYX Professional Makeup
29 Warm Pecan
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Buildable coverage
Shade match
97out of 100
Colour
95
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$14.97WalmartWalmart
$1.03 less (6%)

Your shade $16 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative: Milani Conceal + Perfect 2-in-1 Foundation Nutmeg

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
e.l.f. Cosmetics
Rich 620 WChange shade
Depth and undertone: Deep tan · Warm
Finish and coverage: Radiant · Full coverage
The match
Milani
Nutmeg
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
82out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
53
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
$3.01 less (19%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Hazelnut
    Shade match 87
    $11.97WalmartWalmart$4.03 less (25%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    53
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · No SPF

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    375 Tan Warm
    Shade match 96
    $18.99Ulta BeautyUlta Beauty(product price)Costs $2.99 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    43
    Wear & performance
    51
    Skin suitability
    92

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW50
    Shade match 90
    $39SephoraSephoraCosts $23 more

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishNot marketed for dry skin

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    51
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Not marketed for dry skin · No SPF

    Retailer shade note: rich coffee with neutral undertone for dark skin

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW55
    Shade match 87
    $39SephoraSephoraCosts $23 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishNot marketed for dry skin

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    51
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Not marketed for dry skin · No SPF

    Retailer shade note: rich mahogany with neutral undertones for deep dark skin

    Medium confidence· Digital match

    View match
  5. #7 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Cinnamon
    Shade match 88
    $12.60WalmartWalmart$3.40 less (21%)

    Matches: Near-identical swatch colour

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishBuildable rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Buildable rather than full coverage · No long-wear claim · Not marketed for dry skin · No SPF

    Medium confidence· Digital match

    View match
  6. #8 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    30 Light Nutmeg
    Shade match 86
    $13.60WalmartWalmart$2.40 less (15%)

    Matches: Very close colour

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishBuildable rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Buildable rather than full coverage · No long-wear claim · Not marketed for dry skin · No SPF

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Rich 620 W (Deep tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics 16HR Camo Concealer

    Rich Chocolate

    e.l.f. Cosmetics 16HR Camo Concealer, shade Rich Chocolate

    • Close colour
    • Deep tan · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $38

    SephoraView at Sephora
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Butterscotch

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Butterscotch

    • Close colour
    • Tan · Warm · golden undertone

    $36

    SephoraView at Sephora
  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Close colour
    • Tan · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  4. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Close colour
    • Deep tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. Maybelline Fit Me Natural Finish Concealer

    055 Hazelnut

    Maybelline Fit Me Natural Finish Concealer, shade 055 Hazelnut

    • Close colour
    • Deep tan

    $10.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 29 Warm Pecan, against e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Rich 620 W. Every attribute compared, with its share of the score.

ComparedYour shadeRich 620 WClosest shade match29 Warm PecanScore
Shade match55% of overall97
Colour95#a76942#a86c48Looks identicalColour difference 1.3 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.3
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared43
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyCombination, normal, oilyBoth marketed for combination/​normal/​oily skin
Overall match 74/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 29 Warm Pecan.

Same or better

  • $1.03 less
  • Near-identical swatch colour
  • Same warm undertone
  • Buildable rather than full coverage

Different

  • Matte finish instead of radiant
  • No long-wear claim
  • Not marketed for dry skin
  • No SPF

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFSPF 30Not listed
Overlap
View full match

Why the closest overall alternative works

Milani Conceal + Perfect 2-in-1 Foundation in Nutmeg, against e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Rich 620 W. Every attribute compared, with its share of the score.

ComparedYour shadeRich 620 WClosest overall alternativeNutmegScore
Shade match55% of overall93
Colour95#a76942#a76d46Looks identicalColour difference 1.5 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.4
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone85WarmNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared53
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oilyNot publishedSkin-type suitability not published for one product
Overall match 82/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect 2-in-1 Foundation in Nutmeg.

Same or better

  • $3.01 less
  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Same full coverage
  • Both claim long-wearing

Different

  • Matte finish instead of radiant
  • No SPF

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 29 Warm Pecan

Best price
$14.97WalmartWalmart
$1.03 less (6%)

Your shade $16 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative

Milani Conceal + Perfect 2-in-1 Foundation Nutmeg

Match price
$12.99Ulta BeautyUlta Beauty
$3.01 less (19%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.