Beautler.Your beauty butler

Camo Hydrating CC Cream SPF 30 Rich 620 W dupes and alternatives e.l.f. Cosmetics

Deep tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Deep Dark 185W

The equivalent shade: scored on colour, depth and undertone only.

The match
ColourPop
Deep Dark 185W
Depth and undertone: Deep tan · Warm
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
$4 less (25%)

Your shade $16 at Ulta Beauty

Closest overall alternative: MAC Cosmetics Studio Radiance Serum Powered Foundation NC50

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
MAC Cosmetics
NC50
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Radiant · Full coverage
Overall match
87out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
89
Wear (Wear & performance)
51
Skin (Skin suitability)
92
Match price
$46Ulta BeautyUlta Beauty
Costs $30 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 86
    $46Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Very close colourSame radiant finishSame full coverage

    Differences: Neutral rather than warm undertoneNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    92

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · No SPF

    Retailer shade note: rich coffee with neutral undertone for dark skin

    Medium confidence· Digital match

    View match
  2. Shade match 93
    $12.99Ulta BeautyUlta Beauty(product price)$3.01 less (19%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Matte rather than radiant finishNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    53
    Wear & performance
    100
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than radiant finish · No SPF

    Medium confidence· Digital match

    View match
  3. Shade match 93
    $44SephoraSephoraCosts $28 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    93
    Finish & visual result
    58
    Wear & performance
    76
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  4. Shade match 87
    $11.97WalmartWalmart$4.03 less (25%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    53
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · No SPF

    Medium confidence· Digital match

    View match
  5. #7 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Mocha
    Shade match 83
    $3.89$5.99Ulta BeautyUlta Beauty$12.11 less (76%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo SPF

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No SPF

    Medium confidence· Digital match

    View match
  6. #8 · SIIA Cosmetics

    Flawless Glow Cushion Foundation

    N12 Mocha
    Shade match 89
    $18.75$25Ulta BeautyUlta BeautyCosts $2.75 more

    Matches: Near-identical swatch colourClaims a lightweight feel

    Differences: Neutral rather than warm undertoneLuminous rather than radiant finishNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Luminous finish

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Luminous rather than radiant finish · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    8.5-9.5 Medium Deep
    Shade match 90
    $20.99Ulta BeautyUlta Beauty(product price)Costs $4.99 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Light rather than full coverageNo long-wear claimContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    63
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Light rather than full coverage · No long-wear claim · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    375 Tan Warm
    Shade match 96
    $18.99Ulta BeautyUlta Beauty(product price)Costs $2.99 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    43
    Wear & performance
    51
    Skin suitability
    92

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W9.5 Warm Deep
    Shade match 93
    $13.99Ulta BeautyUlta Beauty(product price)$2.01 less (13%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  10. #12 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    415 Medium Deep
    Shade match 84
    $52SephoraSephoraCosts $36 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    29 Warm Pecan
    Shade match 97
    $14.97WalmartWalmart$1.03 less (6%)

    Matches: Near-identical swatch colourSame warm undertone

    Differences: Matte rather than radiant finishBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than radiant finish · Buildable rather than full coverage · No long-wear claim · Not marketed for dry skin · No SPF

    Medium confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW50
    Shade match 90
    $39SephoraSephoraCosts $23 more

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishNot marketed for dry skin

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    51
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Not marketed for dry skin · No SPF

    Retailer shade note: rich coffee with neutral undertone for dark skin

    Medium confidence· Digital match

    View match
  13. #15 · J.Cat Beauty

    Aquasurance Compact Foundation

    Caramel
    Shade match 85
    $15.99Ulta BeautyUlta Beauty(product price)$0.01 less (0%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  14. #16 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW55
    Shade match 87
    $39SephoraSephoraCosts $23 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishNot marketed for dry skin

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    51
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Not marketed for dry skin · No SPF

    Retailer shade note: rich mahogany with neutral undertones for deep dark skin

    Medium confidence· Digital match

    View match
  15. Shade match 89
    $7WalmartWalmart$9 less (56%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim · Not marketed for combination/dry/normal/oily skin

    Medium confidence· Digital match

    View match
  16. #18 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    450 Medium Deep
    Shade match 76
    $52SephoraSephoraCosts $36 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: with rosy undertones

    Medium confidence· Digital match

    View match
  17. #19 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Cinnamon
    Shade match 88
    $12.60WalmartWalmart$3.40 less (21%)

    Matches: Near-identical swatch colour

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishBuildable rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Buildable rather than full coverage · No long-wear claim · Not marketed for dry skin · No SPF

    Medium confidence· Digital match

    View match
  18. #20 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    30 Light Nutmeg
    Shade match 86
    $13.60WalmartWalmart$2.40 less (15%)

    Matches: Very close colour

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishBuildable rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Buildable rather than full coverage · No long-wear claim · Not marketed for dry skin · No SPF

    Medium confidence· Digital match

    View match
  19. #21 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Tan Neutral
    Shade match 40
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Near-identical swatch colourSame radiant finishSame full coverage

    Differences: Described as tan, yours as rich deepNeutral rather than warm undertoneNo SPF

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Described as tan, yours as rich deep · Neutral rather than warm undertone · No SPF

    Retailer shade note: very tan with neutral red undertone for dark tan skin

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as rich deep

    View match
  20. Shade match 40
    $15.99Ulta BeautyUlta Beauty$0.01 less (0%)

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Described as medium tan, yours as rich deepSlightly cooler undertoneBuildable rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    76
    Skin suitability
    92

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Slightly cooler undertone · Buildable rather than full coverage · No SPF

    Retailer shade note: medium-deep with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match
  21. #23 · Dior

    Forever Skin Glow Foundation

    6.5N Neutral
    Shade match 40
    $60SephoraSephoraCosts $44 more

    Matches: Near-identical swatch colourSame radiant finish

    Differences: Described as medium tan, yours as rich deepNeutral rather than warm undertoneBuildable rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    70
    Skin suitability
    92

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Neutral rather than warm undertone · Buildable rather than full coverage · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: medium to deep skin with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match
  22. #24 · Dior

    Forever Skin Glow Foundation

    6N Neutral
    Shade match 40
    $60SephoraSephoraCosts $44 more

    Matches: Near-identical swatch colourSame radiant finish

    Differences: Described as medium tan, yours as rich deepNeutral rather than warm undertoneBuildable rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    70
    Skin suitability
    92

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Neutral rather than warm undertone · Buildable rather than full coverage · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: medium to deep skin with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match
  23. #25 · Dior

    Forever Skin Glow Foundation

    6W Warm
    Shade match 40
    $60SephoraSephoraCosts $44 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Described as medium tan, yours as rich deepBuildable rather than full coverageContains listed fragrance

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    70
    Skin suitability
    92

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Buildable rather than full coverage · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: medium to deep skin with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match
  24. Shade match 40
    $39SephoraSephoraCosts $23 more

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Described as deep, yours as rich deepMedium rather than full coverageNot marketed for combination/normal skin

    Score details
    Shade match
    40
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    46

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Described as deep, yours as rich deep · Medium rather than full coverage · Not marketed for combination/normal skin · Contains listed fragrance

    Retailer shade note: deep complexion with warm golden undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  25. #27 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    54 Medium Dark
    Shade match 40
    $56Ulta BeautyUlta BeautyCosts $40 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Described as medium tan, yours as rich deepNeutral rather than warm undertoneBuildable rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    92

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Neutral rather than warm undertone · Buildable rather than full coverage

    Retailer shade note: medium dark with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match
  26. Shade match 40
    $28SephoraSephoraCosts $12 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Described as deep, yours as rich deepNeutral rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Described as deep, yours as rich deep · Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for normal skin · No SPF

    Retailer shade note: hazelnut - dark brown skin with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  27. Shade match 40
    $49SephoraSephoraCosts $33 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Described as medium tan, yours as rich deepLight rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    40
    Finish & visual result
    63
    Wear & performance
    80
    Skin suitability
    75

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Light rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: Medium deep with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match
  28. #30 · NARS

    Light Reflecting Foundation

    Alexandria
    Shade match 40
    $55SephoraSephoraCosts $39 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Described as medium tan, yours as rich deepNeutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    40
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: M5.5 - medium-deep to deep with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Rich 620 W (Deep tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics 16HR Camo Concealer

    Rich Chocolate

    e.l.f. Cosmetics 16HR Camo Concealer, shade Rich Chocolate

    • Close colour
    • Deep tan · Warm undertone

    $8

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $38

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Butterscotch

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Butterscotch

    • Close colour
    • Tan · Warm · golden undertone

    $36

  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Close colour
    • Tan · Warm · golden undertone

    $12

  4. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Close colour
    • Deep tan · Warm undertone

    $30

  6. Maybelline Fit Me Natural Finish Concealer

    055 Hazelnut

    Maybelline Fit Me Natural Finish Concealer, shade 055 Hazelnut

    • Close colour
    • Deep tan

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 185W, against e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Rich 620 W. Every attribute compared, with its share of the score.

ComparedYour shadeRich 620 WClosest shade matchDeep Dark 185WScore
Shade match55% of overall98
Colour98#a76942#a46944Looks identicalColour difference 0.8 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.5
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 80/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 185W.

Same or better

  • $4 less
  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a lightweight feel

Different

  • Natural finish instead of radiant
  • No long-wear claim
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs water-based; silicone high vs high

Why the closest overall alternative works

MAC Cosmetics Studio Radiance Serum Powered Foundation in NC50, against e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Rich 620 W. Every attribute compared, with its share of the score.

ComparedYour shadeRich 620 WClosest overall alternativeNC50Score
Shade match55% of overall95
Colour92#a76942#ac6e46Very close colourColour difference 1.9 (0 is identical)
Depth96Deep tanDeep tanSameDepth difference: 2.7
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 87/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in NC50.

Same or better

  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • No SPF

Ingredients (information only, not scored)

15 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs water-based; silicone high vs high

Where to buy

Closest shade match

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Deep Dark 185W

Best price
$12Ulta BeautyUlta Beauty
$4 less (25%)

Your shade $16 at Ulta Beauty

Closest overall alternative

MAC Cosmetics Studio Radiance Serum Powered Foundation NC50

Match price
$46Ulta BeautyUlta Beauty
Costs $30 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.