Very fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $16 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $16 at Ulta Beauty · product price; shade not separately priced
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $10 moreMatches: Very close colourSame warm undertoneSame radiant finish
Differences: No SPF
Very close colour · Radiant · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No SPF
Retailer shade note: Very Fair, Yellow Undertones
Medium confidence· Digital match
Monika Blunder Beauty Blunder Cover Foundation/Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta Beauty$1.60 less (10%)Matches: Near-identical swatch colourBoth claim long-wearingClaims a lightweight feel
Differences: Luminous rather than radiant finishBuildable rather than full coverageNo SPF
Looks identical · Luminous · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than radiant finish · Buildable rather than full coverage · No SPF
Medium confidence· Digital match
SIIA Cosmetics Luminous Longwear Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.40View at Ulta Beauty
SephoraCosts $33 moreMatches: Same radiant finishClaims a blurring effectBoth claim long-wearing
Differences: Olive rather than warm undertoneMedium rather than full coverageNot marketed for oily skin
Close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than full coverage · Not marketed for oily skin · Contains listed fragrance · No SPF
Retailer shade note: for very fair skin with olive undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at Sephora
Macy's$49View at Macy'sSephoraCosts $39 moreMatches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: L3.75 - light with warm undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55 · low stockView at Macy'sUlta BeautyCosts $23 moreMatches: Very close colourSame warm undertoneSame radiant finish
Differences: Medium rather than full coverageNot marketed for combination/dry/normal/oily skinNo SPF
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin · No SPF
Retailer shade note: 2.50 Light/Medium - Warm
Medium confidence· Digital match
Haleys Beauty Re-form Luminous Skin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$39View at Ulta BeautyUlta Beauty(product price)$8 less (50%)Matches: Same warm undertoneBoth claim long-wearingClaims not settling into lines
Differences: Natural rather than radiant finishMedium rather than full coverageNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · No SPF
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Walmart$8View at WalmartUlta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8 · out of stockView at TargetAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $29 moreMatches: Same warm undertoneSame full coverageClaims transfer resistance
Differences: Natural rather than radiant finishNo SPF
Close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · No SPF
Retailer shade note: level-two fair with a warm undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45 · low stockView at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $21 moreMatches: Same warm undertoneClaims a blurring effectBoth claim long-wearing
Differences: Natural rather than radiant finishBuildable rather than full coverageNot marketed for combination skin
Close colour · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than full coverage · Not marketed for combination skin · No SPF
Retailer shade note: Light skin with golden undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty(product price)Costs $29 moreMatches: Same warm undertoneSame full coverageClaims transfer resistance
Differences: Slightly deeperNatural rather than radiant finishNo SPF
Close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · No SPF
Retailer shade note: level-one light with a warm undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Same warm undertoneSame radiant finishClaims a lightweight feel
Differences: Medium rather than full coverageNot marketed for combination/dry/normal/oily skinNo SPF
Close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin · No SPF
Retailer shade note: Light Warm
Medium confidence· Digital match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty(product price)Costs $26 moreMatches: Same warm undertoneSame radiant finishClaims a blurring effect
Differences: Slightly deeperMedium rather than full coverageNo SPF
Close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · No SPF
Retailer shade note: light skin with warm, golden undertones
Medium confidence· Digital match
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $23 moreMatches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect
Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: moderately fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraUlta BeautyCosts $23 moreMatches: Same warm undertoneSame radiant finishClaims a skin-like finish
Differences: Slightly lighterMedium rather than full coverageNot marketed for combination/dry/normal/oily skin
Close colour · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin · No SPF
Retailer shade note: 2.25 Light - Warm
Medium confidence· Digital match
Haleys Beauty Re-form Luminous Skin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$39View at Ulta BeautySephoraCosts $39 moreMatches: Same warm undertoneClaims a blurring effectBoth claim long-wearing
Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: L3 - Light with warm undertones, and a light yellow tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta BeautyCosts $8 moreMatches: Same warm undertoneSame full coverageClaims a lightweight feel
Differences: Slightly deeperNatural rather than radiant finishNo long-wear claim
Close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · No long-wear claim
Retailer shade note: warm nude with yellow undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautySephoraCosts $53 moreMatches: Same warm undertoneSame radiant finishClaims a blurring effect
Differences: Medium rather than full coverageNo long-wear claimNot marketed for oily skin
Close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Not marketed for oily skin · Contains drying alcohol · No SPF
Retailer shade note: light with yellow undertones
Medium confidence· Digital match
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $33 moreMatches: Claims a blurring effectBoth claim long-wearingClaims a lightweight feel
Differences: Olive rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: for very fair skin with warm olive undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)$3.01 less (19%)Matches: Same warm undertoneSame full coverageBoth claim long-wearing
Differences: Slightly deeperMatte rather than radiant finishNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Matte rather than radiant finish · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $23 moreMatches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Slightly lighterNatural rather than radiant finishBuildable rather than full coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Buildable rather than full coverage · Not marketed for combination/oily skin · No SPF
Retailer shade note: Light shade with warm undertones
Medium confidence· Digital match
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephoraCosts $39 moreMatches: Claims a blurring effectBoth claim long-wearingClaims a lightweight feel
Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: L4 - Light with neutral undertones, and a light peach tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephoraCosts $39 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Matte rather than radiant finishNot marketed for dry skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than radiant finish · Not marketed for dry skin · No SPF
Retailer shade note: L3.75 - Light with warm undertones
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $53 moreMatches: Similar undertone (neutral vs warm)Same radiant finishClaims a blurring effect
Differences: Medium rather than full coverageNo long-wear claimNot marketed for oily skin
Close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Not marketed for oily skin · Contains drying alcohol · No SPF
Retailer shade note: light with neutral yellow undertones
Medium confidence· Digital match
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beauty$69View at Ulta BeautyUlta Beauty$6 less (38%)Matches: Same full coverageBoth claim long-wearing
Differences: Matte rather than radiant finishNot marketed for dry skinContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than radiant finish · Not marketed for dry skin · Contains listed fragrance · No SPF
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautySephoraCosts $8 moreMatches: Same warm undertoneSame radiant finishClaims a skin-like finish
Differences: Light rather than full coverageNot marketed for oily skinContains drying alcohol
Close colour · Radiant · Light coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Light rather than full coverage · Not marketed for oily skin · Contains drying alcohol · No SPF
Retailer shade note: light skin with yellow undertones
Medium confidence· Digital match
Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta BeautyCosts $42 moreMatches: Same full coverageClaims a blurring effect
Differences: Olive rather than warm undertoneNatural matte rather than radiant finishNo SPF
Close colour · Natural matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Olive rather than warm undertone · Natural matte rather than radiant finish · No SPF
Retailer shade note: light warm with golden olive undertones
Medium confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$58View at Ulta BeautySephoraCosts $39 moreMatches: Same full coverageClaims transfer resistanceClaims a lightweight feel
Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for oily skin
Close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for oily skin · No SPF
Retailer shade note: L3 - light with neutral undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55 · low stockView at Macy'sUlta Beauty(product price)Costs $8 moreMatches: Same warm undertoneSame full coverageBoth claim long-wearing
Differences: Matte rather than radiant finishNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than radiant finish · No SPF
Retailer shade note: for light skin peachy undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $24 moreMatches: Same warm undertoneClaims a blurring effectBoth claim long-wearing
Differences: Matte rather than radiant finishMedium rather than full coverageNot marketed for dry skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: fair warm
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephoraCosts $18 moreMatches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for combination/dry/normal/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin · No SPF
Retailer shade note: yellow undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraShowing 12 of 29 matches
The closest shade to e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Fair 140 W (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Light Beige
$8
150
$12.99
NC11
$30
Very Light 4
$22
WN 38 Stone
$22
Fair 1W
$31
Nougat 2.5 Golden
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris True Match Super-Blendable Foundation in W2.5 Warm Light Medium, against e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Fair 140 W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Super-Blendable Foundation in W2.5 Warm Light Medium.
13 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Polite Society More Than a Pretty Face Skin-Caring Foundation in Fair Warm, against e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Fair 140 W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Polite Society More Than a Pretty Face Skin-Caring Foundation in Fair Warm.
8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
L'Oréal Paris True Match Super-Blendable Foundation W2.5 Warm Light Medium
Ulta BeautyYour shade $16 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart
Polite Society More Than a Pretty Face Skin-Caring Foundation Fair Warm
Ulta BeautyYour shade $16 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
