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Camo Hydrating CC Cream SPF 30 Fair 125 C dupes and alternatives e.l.f. Cosmetics

Fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: e.l.f. Cosmetics Soft Glam Satin Foundation 14 Fair Cool

The equivalent shade: scored on colour, depth and undertone only.

The match
e.l.f. Cosmetics
14 Fair Cool
Depth and undertone: Fair · Cool
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
96
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$8 less (50%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 90

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Maybelline
90
Depth and undertone: Fair · Neutral
Finish and coverage: Radiant · Buildable coverage
Overall match
87out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
91
Wear (Wear & performance)
76
Skin (Skin suitability)
92
Match price
$15.99Ulta BeautyUlta Beauty
$0.01 less (0%)

Your shade $16 at Ulta Beauty · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    LC1.5
    Shade match 97
    $49SephoraSephoraCosts $33 more

    Matches: Near-identical swatch colourSame cool undertoneSame radiant finish

    Differences: Medium rather than full coverageNot marketed for combination/dry/oily skinContains listed fragrance

    Score details
    Shade match
    97
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    25

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/dry/oily skin · Contains listed fragrance · No SPF

    Retailer shade note: light cool 1.5

    Medium confidence· Digital match

    View match
  2. Shade match 88
    $69Ulta BeautyUlta Beauty(product price)Costs $53 more

    Matches: Near-identical swatch colourSame radiant finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneLight rather than full coverageContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    63
    Wear & performance
    100
    Skin suitability
    92

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than full coverage · Contains listed fragrance · No SPF

    Retailer shade note: light shade, neutral undertone

    Medium confidence· Digital match

    View match
  3. #5 · NARS

    Natural Radiant Longwear Foundation

    Vienna - Light 4.5
    Shade match 96
    $55SephoraSephoraCosts $39 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural rather than radiant finishNot marketed for oily skinNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily skin · No SPF

    Retailer shade note: L4.5 - light with cool undertones

    Medium confidence· Digital match

    View match
  4. #6 · SIIA Cosmetics

    Luminous Longwear Liquid Foundation

    Fair
    Shade match 90
    $14.40$36Ulta BeautyUlta Beauty$1.60 less (10%)

    Matches: Near-identical swatch colourBoth claim long-wearingClaims a lightweight feel

    Differences: Luminous rather than radiant finishBuildable rather than full coverageNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    50

    Looks identical · Luminous · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Buildable rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  5. #7 · NARS

    Light Reflecting Foundation

    Vienna
    Shade match 95
    $55SephoraSephoraCosts $39 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: L4.5 - light with cool undertones

    Medium confidence· Digital match

    View match
  6. #8 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Fair Warm
    Shade match 80
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Near-identical swatch colourSame radiant finishSame full coverage

    Differences: Slightly warmer undertoneNo SPF

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · No SPF

    Retailer shade note: extra fair with peachy undertone for very pale skin

    Medium confidence· Digital match

    View match
  7. Shade match 87
    $56Ulta BeautyUlta BeautyCosts $40 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    92

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 78
    $15.99Ulta BeautyUlta Beauty(product price)$0.01 less (0%)

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Slightly warmer undertoneBuildable rather than full coverageNo SPF

    Score details
    Shade match
    78
    Finish & visual result
    91
    Wear & performance
    76
    Skin suitability
    92

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · No SPF

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    LN5
    Shade match 90
    $49SephoraSephoraCosts $33 more

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for combination/dry/oily skin

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    25

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for combination/dry/oily skin · Contains listed fragrance · No SPF

    Retailer shade note: light neutral 5

    Medium confidence· Digital match

    View match
  10. Shade match 96
    $40Ulta BeautyUlta BeautyCosts $24 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than radiant finishNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    53
    Wear & performance
    76
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for dry skin · Contains listed fragrance · No SPF

    Retailer shade note: for light skin with cool peach undertones

    Medium confidence· Digital match

    View match
  11. Shade match 77
    $39SephoraSephoraCosts $23 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishContains listed fragrance

    Score details
    Shade match
    77
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Contains listed fragrance

    Retailer shade note: taupe shade with warm undertones

    Medium confidence· Digital match

    View match
  12. #14 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    LN1
    Shade match 89
    $49SephoraSephoraCosts $33 more

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for combination/dry/oily skin

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    25

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for combination/dry/oily skin · Contains listed fragrance · No SPF

    Retailer shade note: light neutral 1

    Medium confidence· Digital match

    View match
  13. #15 · L.A. Girl

    Pro.Matte Foundation

    Ivory
    Shade match 88
    $10Ulta BeautyUlta Beauty$6 less (38%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Matte rather than radiant finishNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    53
    Wear & performance
    100
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for dry skin · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  14. Shade match 88
    $45Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No SPF

    Retailer shade note: level-three fair with a neutral undertone

    Medium confidence· Digital match

    View match
  15. #17 · about-face

    THE PERFORMER Skin-Focused Foundation

    L2NEUTRAL
    Shade match 87
    $25Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    420 True Beige
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)Costs $2.99 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Natural rather than radiant finishContains listed fragranceContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  17. #19 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    20N Apricot
    Shade match 87
    $24Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourSame full coverageClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No long-wear claim

    Retailer shade note: neutral light nude

    Medium confidence· Digital match

    View match
  18. #20 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    101N Porcelain
    Shade match 87
    $49SephoraSephoraCosts $33 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: for very fair skin with rosy neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    18N Butter Vanilla
    Shade match 86
    $24Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourSame full coverageClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No long-wear claim

    Retailer shade note: neutral light with yellow undertones

    Medium confidence· Digital match

    View match
  20. Shade match 90
    $32SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    80
    Skin suitability
    25

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/normal/oily skin · Contains listed fragrance · No SPF

    Retailer shade note: neutral light sand

    Medium confidence· Digital match

    View match
  21. #23 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 30 Biscuit
    Shade match 82
    $41SephoraSephoraCosts $25 more

    Matches: Very close colourSame full coverageClaims colour stability

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for combination skin

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    55
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for combination skin · No SPF

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  22. #24 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    4 Neutral
    Shade match 87
    $52SephoraSephoraCosts $36 more

    Matches: Very close colourClaims a blurring effectClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: fair to medium with neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · Kylie Cosmetics

    Natural Blur Powder Foundation

    1C
    Shade match 96
    $38Ulta BeautyUlta BeautyCosts $22 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    43
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: fair with cool subtle peachy undertones

    Medium confidence· Digital match

    View match
  24. Shade match 86
    $49Ulta BeautyUlta BeautyCosts $33 more

    Matches: Very close colourSame radiant finishClaims not settling into lines

    Differences: Neutral rather than cool undertoneLight rather than full coverageContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    63
    Wear & performance
    51
    Skin suitability
    92

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than full coverage · Contains listed fragrance

    Retailer shade note: light neutral beige

    Medium confidence· Digital match

    View match
  25. #27 · TIRTIR

    Mask Fit AI Filter Cushion

    21N IVORY
    Shade match 88
    $25Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Near-identical swatch colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    48
    Wear & performance
    68
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match
  26. Shade match 83
    $39SephoraSephoraCosts $23 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: moderately fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  27. #29 · Sephora Collection

    Best Skin Ever Liquid Foundation

    06O
    Shade match 81
    $24SephoraSephoraCosts $8 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Olive rather than cool undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: fair with olive undertones

    Medium confidence· Digital match

    View match
  28. Shade match 78
    $14.59TargetTarget$1.41 less (9%)

    Matches: Same full coverageClaims a blurring effectBoth claim long-wearing

    Differences: Slightly deeperMatte rather than radiant finish

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    100
    Skin suitability
    92

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Matte rather than radiant finish

    Low confidence· Digital match

    View match
  29. #31 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Ivory (C-026)
    Shade match 96
    $58SephoraSephoraCosts $42 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim long-wearing

    Differences: Matte rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    96
    Finish & visual result
    34
    Wear & performance
    61
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: Extra light, cool undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Fair 125 C (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Peach

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Peach

    • Close colour
    • Light · Cool · rosy undertone

    $8

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1R02

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1R02

    • Very close colour
    • Fair · Cool undertone

    $35

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 4

    • Very close colour
    • Fair · Cool · pink undertone

    $22

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Cotton Candy 2.3 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Cotton Candy 2.3 Beige

    • Very close colour
    • Light · Cool · pink undertone

    $31

  4. Clinique Even Better All-Over Concealer + Eraser

    CN 20 Fair

    Clinique Even Better All-Over Concealer + Eraser, shade CN 20 Fair

    • Very close colour
    • Fair · Neutral · neutral pink undertone

    $22

  5. NARS Soft Matte Complete Concealer

    Crème Brulee

    NARS Soft Matte Complete Concealer, shade Crème Brulee

    • Close colour
    • Fair · Cool undertone

    $36

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW11

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW11

    • Close colour
    • Fair · Cool · rosy undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics Soft Glam Satin Foundation in 14 Fair Cool, against e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Fair 125 C. Every attribute compared, with its share of the score.

ComparedYour shadeFair 125 CClosest shade match14 Fair CoolScore
Shade match55% of overall97
Colour96#efcba7#f2ccaaLooks identicalColour difference 1.2 (0 is identical)
Depth99FairFairSameDepth difference: 0.8
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oilyCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 86/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 14 Fair Cool.

Same or better

  • $8 less
  • Near-identical swatch colour
  • Same cool undertone
  • Medium rather than full coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Natural finish instead of radiant
  • No SPF

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 90, against e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Fair 125 C. Every attribute compared, with its share of the score.

ComparedYour shadeFair 125 CClosest overall alternative90Score
Shade match55% of overall88
Colour95#efcba7#f2cdacLooks identicalColour difference 1.3 (0 is identical)
Depth98FairFairSameDepth difference: 1.2
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared76
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 87/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 90.

Same or better

  • $0.01 less
  • Near-identical swatch colour
  • Same radiant finish
  • Buildable rather than full coverage
  • Both claim long-wearing
  • Claims not settling into lines

Different

  • Neutral rather than cool undertone
  • No SPF

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs water-based; silicone high vs high

Where to buy

Closest shade match

e.l.f. Cosmetics Soft Glam Satin Foundation 14 Fair Cool

Match price
$8Ulta BeautyUlta Beauty
$8 less (50%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 90

Match price
$15.99Ulta BeautyUlta Beauty
$0.01 less (0%)

Your shade $16 at Ulta Beauty · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.