Beautler.Your beauty butler

Camo Hydrating CC Cream SPF 30 Fair 120 N dupes and alternatives e.l.f. Cosmetics

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tower 28 Beauty SunnyDays Skin Tint 20 Mulholland

The equivalent shade: scored on colour, depth and undertone only.

The match
Tower 28 Beauty
20 Mulholland
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Light coverage
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $16 more

Your shade $16 at Ulta Beauty

Closest overall alternative: Polite Society More Than a Pretty Face Skin-Caring Foundation Light Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Polite Society
Light Neutral
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Full coverage
Overall match
94out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
100
Wear (Wear & performance)
63
Skin (Skin suitability)
92
Best price
$42Ulta BeautyUlta Beauty
Costs $26 more

Your shade $16 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I am Magic Natural Radiance Foundation

    720 Bali
    Shade match 93
    $24Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than full coverageContains listed fragranceNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    92

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than full coverage · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  2. #4 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 3.5 Drei.5
    Shade match 97
    $52Ulta BeautyUlta BeautyCosts $36 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: No SPF

    Score details
    Shade match
    97
    Finish & visual result
    86
    Wear & performance
    68
    Skin suitability
    50

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No SPF

    Retailer shade note: Light/Medium, Neutral/Subtle Pink Undertones

    Medium confidence· Digital match

    View match
  3. #5 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Light Cool
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Near-identical swatch colourSame radiant finishSame full coverage

    Differences: Slightly warmer undertoneNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · No SPF

    Retailer shade note: light beige with pinky- peach undertone for light skin

    Medium confidence· Digital match

    View match
  4. Shade match 99
    $38SephoraSephoraCosts $22 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    99
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · No SPF

    Retailer shade note: fair-light (neutral)

    Medium confidence· Digital match

    View match
  5. Shade match 89
    $81Ulta BeautyUlta Beauty(product price)Costs $65 more

    Matches: Near-identical swatch colourSame radiant finishSame full coverage

    Differences: Slightly warmer undertoneNo long-wear claimContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  6. #8 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 12 Meringue
    Shade match 94
    $41Ulta BeautyUlta Beauty(product price)Costs $25 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Natural rather than radiant finishNot marketed for combination skinNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    55
    Skin suitability
    75

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for combination skin · No SPF

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 90
    $56Ulta BeautyUlta Beauty(product price)Costs $40 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneBuildable rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    92

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage

    Retailer shade note: light with warm yellow undertones

    Medium confidence· Digital match

    View match
  8. Shade match 95
    $39Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: moderately fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 89
    $28SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for normal skin

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    75

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for normal skin · No SPF

    Retailer shade note: latte - light tan skin with golden undertones

    Medium confidence· Digital match

    View match
  10. #12 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    6 Neutral
    Shade match 96
    $52SephoraSephoraCosts $36 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: fair medium with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    440 Natural Rose
    Shade match 89
    $18.99Ulta BeautyUlta BeautyCosts $2.99 more

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Slightly cooler undertoneNatural rather than radiant finishContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  12. #14 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    23 Light Cool
    Shade match 88
    $8Ulta BeautyUlta Beauty(product price)$8 less (50%)

    Matches: Very close colourBoth claim long-wearingClaims not settling into lines

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: light with cool undertones

    Medium confidence· Digital match

    View match
  13. Shade match 93
    $41Ulta BeautyUlta BeautyCosts $25 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than radiant finishNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    53
    Wear & performance
    70
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · No SPF

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · TIRTIR

    Mask Fit AI Filter Cushion

    23N SAND
    Shade match 97
    $25Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than radiant finishContains listed fragranceContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    48
    Wear & performance
    68
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than radiant finish · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match
  15. #17 · Tarte

    Maracuja Juicy Glow Tint

    24N Light Neutral
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    74
    Wear & performance
    60
    Skin suitability
    92

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · No SPF

    Retailer shade note: light skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  16. Shade match 98
    $42SephoraSephoraCosts $26 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than radiant finishNo SPF

    Score details
    Shade match
    98
    Finish & visual result
    53
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · No SPF

    Retailer shade note: for fair neutral skin with a subtle pink hue

    Medium confidence· Digital match

    View match
  17. #19 · Clinique

    Beyond Perfecting Powder Foundation + Concealer

    08 Golden Neutral
    Shade match 92
    $41Ulta BeautyUlta BeautyCosts $25 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than radiant finishNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    53
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · No SPF

    Retailer shade note: moderately fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  18. Shade match 87
    $38SephoraSephoraCosts $22 more

    Matches: Very close colourBoth claim long-wearingClaims not settling into lines

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · No SPF

    Retailer shade note: light (warm)

    Medium confidence· Digital match

    View match
  19. Shade match 97
    $69SephoraSephoraCosts $53 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than radiant finishNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    97
    Finish & visual result
    53
    Wear & performance
    54
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for dry skin · Contains listed fragrance · No SPF

    Retailer shade note: fair medium with neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    N4.75
    Shade match 98
    $39SephoraSephoraCosts $23 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than radiant finishNot marketed for dry skinNo SPF

    Score details
    Shade match
    98
    Finish & visual result
    50
    Wear & performance
    51
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for dry skin · No SPF

    Retailer shade note: beige with neutral undertone for light skin

    Medium confidence· Digital match

    View match
  21. Shade match 96
    $39.50SephoraSephoraCosts $23.50 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    69

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim · Not marketed for oily skin

    Retailer shade note: very fair neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  22. #24 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    O 15
    Shade match 91
    $46.90Ulta BeautyUlta Beauty(product price)Costs $30.90 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than radiant finishBuildable rather than full coverageContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    43
    Wear & performance
    80
    Skin suitability
    92

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than full coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  23. #25 · ILIA

    True Skin Serum Foundation

    Corsica SF3.5
    Shade match 87
    $56SephoraSephoraCosts $40 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    80
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/oily skin · No SPF

    Retailer shade note: light with golden undertones

    Medium confidence· Digital match

    View match
  24. #26 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC18
    Shade match 97
    $39SephoraSephoraCosts $23 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than radiant finishNot marketed for dry skinNo SPF

    Score details
    Shade match
    97
    Finish & visual result
    50
    Wear & performance
    51
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for dry skin · No SPF

    Retailer shade note: beige with neutral undertone with light skin

    High confidence· Digital match

    View match
  25. Shade match 93
    $49Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than radiant finishNot marketed for combination skin

    Score details
    Shade match
    93
    Finish & visual result
    53
    Wear & performance
    60
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for combination skin

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  26. #28 · ILIA

    Super Serum Skin Tint SPF 40

    Bom Bom ST5
    Shade match 98
    $48SephoraSephoraCosts $32 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Light rather than full coverageNo long-wear claimNot marketed for combination/oily skin

    Score details
    Shade match
    98
    Finish & visual result
    59
    Wear & performance
    40
    Skin suitability
    46

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Light rather than full coverage · No long-wear claim · Not marketed for combination/oily skin

    Retailer shade note: Light with neutral undertones

    Medium confidence· Digital match

    View match
  27. #29 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTargetCosts $14 more

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Natural rather than radiant finishBuildable rather than full coverageNo SPF

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    80
    Skin suitability
    100

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · No SPF

    Low confidence· Digital match

    View match
  28. #30 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTargetCosts $14 more

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperNatural rather than radiant finishBuildable rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    80
    Skin suitability
    100

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Buildable rather than full coverage · No SPF

    Low confidence· Digital match

    View match
  29. Shade match 80
    $14.59TargetTarget$1.41 less (9%)

    Matches: Same full coverageClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than radiant finish

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    100
    Skin suitability
    92

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than radiant finish

    Low confidence· Digital match

    View match
  30. Shade match 99
    $22SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    99
    Finish & visual result
    40
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than full coverage · No long-wear claim · Not marketed for dry skin · No SPF

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Fair 120 N (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Sand

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Sand

    • Close colour
    • Light · Neutral undertone

    $8

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 1

    • Very close colour
    • Light · Neutral undertone

    $22

  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    6 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 6 Medium

    • Very close colour
    • Light · Neutral undertone

    $36

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $30

  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1N

    • Very close colour
    • Light · Neutral undertone

    $31

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.0 Medium Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.0 Medium Natural

    • Very close colour
    • Light medium · Neutral undertone

    $30

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Cedar 3.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Cedar 3.5

    • Very close colour
    • Light medium · Neutral undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tower 28 Beauty SunnyDays Skin Tint in 20 Mulholland, against e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Fair 120 N. Every attribute compared, with its share of the score.

ComparedYour shadeFair 120 NClosest shade match20 MulhollandScore
Shade match55% of overall99
Colour99#e8b78c#e9b78bLooks identicalColour difference 0.3 (0 is identical)
Depth100LightLightSameDepth difference: 0.1
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared47
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall46
Skin type46Combination, dry, normal, oilyNormal, dry, sensitiveBoth marketed for dry/​normal skin
Overall match 75/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty SunnyDays Skin Tint in 20 Mulholland.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a skin-like finish
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Natural finish instead of radiant
  • Light rather than full coverage
  • No long-wear claim
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30SPF 30
OverlapPowder-based vs water-based; silicone high vs moderate

Why the closest overall alternative works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Light Neutral, against e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Fair 120 N. Every attribute compared, with its share of the score.

ComparedYour shadeFair 120 NClosest overall alternativeLight NeutralScore
Shade match55% of overall99
Colour99#e8b78c#eab88cLooks identicalColour difference 0.4 (0 is identical)
Depth99LightLightSameDepth difference: 0.6
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 94/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Light Neutral.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same radiant finish
  • Same full coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel

Different

  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs water-based; silicone high vs none

Where to buy

Closest shade match

Tower 28 Beauty SunnyDays Skin Tint 20 Mulholland

Best price
$32SephoraSephora
Costs $16 more

Your shade $16 at Ulta Beauty

Closest overall alternative

Polite Society More Than a Pretty Face Skin-Caring Foundation Light Neutral

Best price
$42Ulta BeautyUlta Beauty
Costs $26 more

Your shade $16 at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.