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Camo Hydrating CC Cream SPF 30 Light 250 W dupes and alternatives e.l.f. Cosmetics

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Ulta Beauty Collection Moisturizing Complexion Stick Medium To Tan Warm

The equivalent shade: scored on colour, depth and undertone only.

The match
Ulta Beauty Collection
Medium To Tan Warm
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
Same price

Your shade $16 at Ulta Beauty

Closest overall alternative: Juvia's Place I am Magic Natural Radiance Foundation 630 Capri

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Juvia's Place
630 Capri
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Overall match
91out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
92
Match price
$24Ulta BeautyUlta Beauty
Costs $8 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I am Magic Natural Radiance Foundation

    530 Ibiza
    Shade match 92
    $14.40$24Ulta BeautyUlta Beauty$1.60 less (10%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Medium rather than full coverageContains listed fragranceNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than full coverage · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  2. Shade match 88
    $39SephoraSephoraCosts $23 more

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Contains listed fragrance

    Retailer shade note: light brown shade with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 95
    $46Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: No SPF

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    92

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No SPF

    Retailer shade note: light to medium beige with golden undertone for light to medium skin

    Medium confidence· Digital match

    View match
  4. Shade match 88
    $63Ulta BeautyUlta Beauty(product price)Costs $47 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Luminous rather than radiant finish

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    92

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish

    Medium confidence· Digital match

    View match
  5. Shade match 95
    $60SephoraSephoraCosts $44 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Medium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    53
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: light medium, warm peach

    Medium confidence· Digital match

    View match
  6. #8 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Medium 12W
    Shade match 96
    $42SephoraSephoraCosts $26 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than radiant finishNot marketed for combination skinNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for combination skin · No SPF

    Retailer shade note: Light Medium with Warm Undertones

    Medium confidence· Digital match

    View match
  7. Shade match 87
    $56Ulta BeautyUlta Beauty(product price)Costs $40 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    92

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Light
    Shade match 92
    $17.99Ulta BeautyUlta BeautyCosts $1.99 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Light rather than full coverageNo long-wear claimContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Light rather than full coverage · No long-wear claim · Contains listed fragrance · No SPF

    Retailer shade note: 3 light

    Medium confidence· Digital match

    View match
  9. #11 · Maybelline

    Super Stay Lumi-Matte Foundation

    312
    Shade match 96
    $15.99Ulta BeautyUlta Beauty(product price)$0.01 less (0%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than radiant finishContains drying alcoholNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    53
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than radiant finish · Contains drying alcohol · No SPF

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match
  10. Shade match 96
    $39.50SephoraSephoraCosts $23.50 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    69

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim · Not marketed for oily skin

    Retailer shade note: light warm skin with yellow undertones

    Medium confidence· Digital match

    View match
  11. #13 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light Medium 13
    Shade match 89
    $69SephoraSephoraCosts $53 more

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No long-wear claim · Not marketed for oily skin · Contains drying alcohol · No SPF

    Retailer shade note: light medium with yellow neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · Maybelline

    Fit Me Dewy + Smooth Foundation

    240 Golden Beige
    Shade match 96
    $9.12WalmartWalmart$6.88 less (43%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than full coverageNo long-wear claimNot marketed for combination/oily skin

    Score details
    Shade match
    96
    Finish & visual result
    63
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Light rather than full coverage · No long-wear claim · Not marketed for combination/oily skin

    Medium confidence· Digital match

    View match
  13. #15 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC45
    Shade match 97
    $39SephoraSephoraCosts $23 more

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Matte rather than radiant finishNot marketed for dry skinNo SPF

    Score details
    Shade match
    97
    Finish & visual result
    50
    Wear & performance
    51
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for dry skin · No SPF

    Retailer shade note: bronze with golden undertone for dark skin

    Medium confidence· Digital match

    View match
  14. #16 · Clinique

    Daily Calm Makeup Balm Foundation

    Light Medium 2
    Shade match 92
    $49Ulta BeautyUlta BeautyCosts $33 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  15. #17 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    3W Butterscotch
    Shade match 98
    $54Ulta BeautyUlta Beauty(product price)Costs $38 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than full coverageNo SPF

    Score details
    Shade match
    98
    Finish & visual result
    43
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than full coverage · No SPF

    Retailer shade note: light medium with warm undertones

    Medium confidence· Digital match

    View match
  16. #18 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW18
    Shade match 98
    $39SephoraSephoraCosts $23 more

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Matte rather than radiant finishNot marketed for combination/dry skin

    Score details
    Shade match
    98
    Finish & visual result
    53
    Wear & performance
    49
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for combination/dry skin

    Retailer shade note: light medium with warm peachy undertones

    Medium confidence· Digital match

    View match
  17. #19 · Maybelline

    Fit Me Dewy + Smooth Foundation

    315 Soft Honey
    Shade match 95
    $9.12WalmartWalmart$6.88 less (43%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than full coverageNo long-wear claimNot marketed for combination/oily skin

    Score details
    Shade match
    95
    Finish & visual result
    63
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Light rather than full coverage · No long-wear claim · Not marketed for combination/oily skin

    Medium confidence· Digital match

    View match
  18. #20 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC25
    Shade match 97
    $39SephoraSephoraCosts $23 more

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Matte rather than radiant finishNot marketed for combination/dry skin

    Score details
    Shade match
    97
    Finish & visual result
    53
    Wear & performance
    49
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for combination/dry skin

    Retailer shade note: light medium with golden peach undertones

    Medium confidence· Digital match

    View match
  19. #21 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTargetCosts $14 more

    Matches: Same warm undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperNatural rather than radiant finishBuildable rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    80
    Skin suitability
    100

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Buildable rather than full coverage · No SPF

    Low confidence· Digital match

    View match
  20. Shade match 96
    $40SephoraSephoraCosts $24 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishLight rather than full coverageNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    46
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than full coverage · No SPF

    Retailer shade note: light medium with warm yellow undertones

    Medium confidence· Digital match

    View match
  21. #23 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 79
    $30TargetTargetCosts $14 more

    Matches: Claims a skin-like finishBoth claim long-wearingClaims a lightweight feel

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    79
    Finish & visual result
    61
    Wear & performance
    80
    Skin suitability
    100

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than full coverage · No SPF

    Low confidence· Digital match

    View match
  22. #24 · SIIA Cosmetics

    Flawless Glow Cushion Foundation

    N09 Veil
    Shade match 86
    $25Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Very close colourClaims a lightweight feel

    Differences: Neutral rather than warm undertoneLuminous rather than radiant finishNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Luminous finish

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Luminous rather than radiant finish · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  23. #25 · L'Oréal Paris

    Infallible Cushion Foundation

    257 Warm
    Shade match 95
    $19.99Ulta BeautyUlta Beauty(product price)Costs $3.99 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishBuildable rather than full coverageNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    42
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  24. Shade match 78
    $14.59TargetTarget$1.41 less (9%)

    Matches: Same full coverageClaims a blurring effectBoth claim long-wearing

    Differences: Slightly deeperMatte rather than radiant finish

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    100
    Skin suitability
    92

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Matte rather than radiant finish

    Low confidence· Digital match

    View match
  25. #27 · Revolution Beauty

    Superdewy Cushion Foundation

    Medium Neutral
    Shade match 87
    $14Ulta BeautyUlta Beauty(product price)$2 less (13%)

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    65
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than full coverage · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  26. Shade match 77
    $60SephoraSephoraCosts $44 more

    Matches: Very close colourSame radiant finishClaims transfer resistance

    Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    77
    Finish & visual result
    82
    Wear & performance
    53
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: light medium, cool rosy

    Medium confidence· Digital match

    View match
  27. #29 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Tan Warm
    Shade match 96
    $39SephoraSephoraCosts $23 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than radiant finishNo long-wear claimNot marketed for dry/normal skin

    Score details
    Shade match
    96
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Matte rather than radiant finish · No long-wear claim · Not marketed for dry/normal skin

    Medium confidence· Digital match

    View match
  28. #30 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 48 Oat
    Shade match 94
    $39Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Matte rather than radiant finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · No long-wear claim · Not marketed for normal skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Light 250 W (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Beige

    • Nearest in this range
    • Light · Warm · golden undertone

    $8

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Fawn 4.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Fawn 4.5

    • Looks identical
    • Medium light · Warm · golden undertone

    $39

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Very close colour
    • Medium light · Warm undertone

    $34

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW18

    • Very close colour
    • Medium light · Warm · peach undertone

    $30

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Very close colour
    • Medium light · Warm undertone

    $30

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $12

  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Very close colour
    • Medium light · Warm · golden undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Moisturizing Complexion Stick in Medium To Tan Warm, against e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Light 250 W. Every attribute compared, with its share of the score.

ComparedYour shadeLight 250 WClosest shade matchMedium To Tan WarmScore
Shade match55% of overall98
Colour97#dda071#daa074Looks identicalColour difference 0.9 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.4
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 80/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Moisturizing Complexion Stick in Medium To Tan Warm.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a blurring effect

Different

  • Natural finish instead of radiant
  • No long-wear claim
  • No SPF

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Juvia's Place I am Magic Natural Radiance Foundation in 630 Capri, against e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Light 250 W. Every attribute compared, with its share of the score.

ComparedYour shadeLight 250 WClosest overall alternative630 CapriScore
Shade match55% of overall93
Colour95#dda071#dfa075Looks identicalColour difference 1.5 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.4
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone85WarmNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared82
Finish100RadiantRadiantSameSame radiant finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 91/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 630 Capri.

Same or better

  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Same radiant finish
  • Both claim long-wearing

Different

  • Medium rather than full coverage
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Ulta Beauty Collection Moisturizing Complexion Stick Medium To Tan Warm

Best price
$16Ulta BeautyUlta Beauty
Same price

Your shade $16 at Ulta Beauty

Closest overall alternative

Juvia's Place I am Magic Natural Radiance Foundation 630 Capri

Match price
$24Ulta BeautyUlta Beauty
Costs $8 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.