Medium tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $16 at Ulta Beauty · product price; shade not separately priced
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $16 at Ulta Beauty
L.A. Girl Pro Coverage Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $1.99 moreMatches: Near-identical swatch colourSame neutral undertoneSame radiant finish
Differences: Contains drying alcoholNo SPF
Looks identical · Radiant · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Contains drying alcohol · No SPF
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at Walmart
Walgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta Beauty
CVS$17.99View at CVS
SephoraCosts $39 moreMatches: Very close colourSame neutral undertoneSame radiant finish
Differences: Medium rather than full coverageNo long-wear claimNot marketed for combination skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with neutral undertones
Medium confidence· Digital match
Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beauty(product price)$1.50 less (9%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than radiant finish
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than radiant finish
Retailer shade note: medium Shade with neutral undertoness
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14.50 · product priceView at Ulta BeautyWalmart$14.50View at WalmartUlta Beauty(product price)Costs $53 moreMatches: Near-identical swatch colourSame radiant finishBoth claim long-wearing
Differences: Slightly cooler undertoneLight rather than full coverageContains listed fragrance
Looks identical · Radiant · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Light rather than full coverage · Contains listed fragrance · No SPF
Retailer shade note: medium light-deep shade, rosy undertone
Medium confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $39 moreMatches: Very close colourSame neutral undertoneSame radiant finish
Differences: Medium rather than full coverageNo long-wear claimNot marketed for combination skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with neutral undertones
Medium confidence· Digital match
Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraSephoraCosts $32 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: medium with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)Costs $40 moreMatches: Near-identical swatch colourSame radiant finishClaims a skin-like finish
Differences: Slightly cooler undertoneBuildable rather than full coverage
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than full coverage
Retailer shade note: medium dark with cool undertones
Medium confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $32 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing
Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: medium with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)Costs $26 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than radiant finishBuildable rather than full coverageNo SPF
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than full coverage · No SPF
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $40 moreMatches: Very close colourSame radiant finishClaims a skin-like finish
Differences: Slightly warmer undertoneBuildable rather than full coverage
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage
Retailer shade note: medium with warm peach undertones
Medium confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty$1.50 less (9%)Matches: Very close colourSame full coverageClaims a blurring effect
Differences: Matte rather than radiant finish
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than radiant finish
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48 · out of stockView at Walmart
Target$13.69View at TargetUlta Beauty$14.50 · out of stockView at Ulta BeautyUlta Beauty(product price)Costs $13 moreMatches: Very close colourSame full coverageBoth claim long-wearing
Differences: Slightly cooler undertoneNatural matte rather than radiant finishNo SPF
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly cooler undertone · Natural matte rather than radiant finish · No SPF
Retailer shade note: Medium/Tan with Cool Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than radiant finishNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than radiant finish · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautySephoraCosts $44 moreMatches: Very close colourSame radiant finishClaims transfer resistance
Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for oily skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: medium deep, warm golden
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4 moreMatches: Very close colourSame full coverageClaims a blurring effect
Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for dry/oily skin
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for dry/oily skin · No SPF
Retailer shade note: caramel with warm undertones for soft bronze skin
Medium confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautySephoraCosts $32 moreMatches: Near-identical swatch colourBoth claim long-wearingClaims colour stability
Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin · No SPF
Retailer shade note: medium with warm undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $53 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than radiant finishNot marketed for dry skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Matte rather than radiant finish · Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at Sephora
Macy's$69View at Macy'sSephoraCosts $31 moreMatches: Near-identical swatch colourClaims a blurring effectClaims a lightweight feel
Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · No SPF
Retailer shade note: medium warm-golden
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than radiant finishMedium rather than full coverageNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: medium neutral
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)Costs $29 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than radiant finishContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Matte rather than radiant finish · Contains drying alcohol
Retailer shade note: for medium deep rich neutral skin with a subtle golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $22 moreMatches: Very close colourSame neutral undertoneSame radiant finish
Differences: Light rather than full coverageNot marketed for combination/oily skinNo SPF
Very close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Light rather than full coverage · Not marketed for combination/oily skin · No SPF
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Skin Tint Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sSephoraCosts $36 moreMatches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol · No SPF
Retailer shade note: with golden undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty$3.01 less (19%)Matches: Very close colourSame neutral undertoneClaims not settling into lines
Differences: Natural rather than radiant finishNo long-wear claimNo SPF
Very close colour · Natural finish
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · No SPF
Retailer shade note: neutral medium/deep
Medium confidence· Digital match
Maybelline Lifter Stix Multi-Use Face Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$12.99View at Ulta BeautyUlta BeautyCosts $28 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than radiant finishNo long-wear claimNot marketed for combination/dry/oily skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Not marketed for combination/dry/oily skin · No SPF
Retailer shade note: Medium with neutral golden undertones
Medium confidence· Digital match
Doll 10 Peptide Bounce Balm Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautySephoraCosts $24 moreMatches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing
Differences: Slightly warmer undertoneMatte rather than radiant finishMedium rather than full coverage
Looks identical · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: medium deep warm peachy
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$2.01 less (13%)Matches: Near-identical swatch colourClaims a skin-like finish
Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim · No SPF
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.64View at Walmart
AmazonSee price at AmazonView at AmazonUlta Beauty$3.01 less (19%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than radiant finishNo long-wear claimNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than radiant finish · No long-wear claim · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$7.99 · out of stockView at WalmartUlta Beauty$12.99View at Ulta BeautyUlta BeautyCosts $14 moreMatches: Near-identical swatch colourSame radiant finishClaims a skin-like finish
Differences: Slightly warmer undertoneLight-medium rather than full coverageNo long-wear claim
Looks identical · Radiant · Light-medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Light-medium rather than full coverage · No long-wear claim · Not marketed for combination/dry/normal/oily skin
Retailer shade note: Medium with warm golden undertones
Medium confidence· Digital match
Alleyoop Sunsational Daily Skin Tint SPF 50 Tinted Mineral
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautyShowing 12 of 28 matches
The closest shade to e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Medium 370 N (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Medium Neutral
$8
420N
$24
5 Neutral
$42
Amande
Caramel
$12
15NW
$30
40.5 Deep
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Ulta Beauty Collection Moisturizing Complexion Stick in Tan Neutral, against e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Medium 370 N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Moisturizing Complexion Stick in Tan Neutral.
9 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
L.A. Girl Pro Coverage Liquid Foundation in Natural, against e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Medium 370 N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L.A. Girl Pro Coverage Liquid Foundation in Natural.
8 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Ulta Beauty Collection Moisturizing Complexion Stick Tan Neutral
Ulta BeautyYour shade $16 at Ulta Beauty · product price; shade not separately priced
L.A. Girl Pro Coverage Liquid Foundation Natural
Ulta BeautyYour shade $16 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
