Beautler.Your beauty butler

Camo Hydrating CC Cream SPF 30 Rich 660 N dupes and alternatives e.l.f. Cosmetics

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Ami Colé Skin-Enhancing Lightweight & Blurring Foundation Stick 110

The equivalent shade: scored on colour, depth and undertone only.

The match
Ami Colé
110
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
96out of 100
Colour
93
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$14.50SephoraSephora
$1.50 less (9%)

Your shade $16 at Ulta Beauty

Closest overall alternative: Make Up For Ever HD Skin Hydra Glow Hydrating Foundation 4R76 - Cool Ebony

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Make Up For Ever
4R76 - Cool Ebony
Depth and undertone: Deep · Cool · rosy
Finish and coverage: Radiant · Medium coverage
Overall match
85out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
81
Wear (Wear & performance)
100
Skin (Skin suitability)
75
Best price
$49SephoraSephora
Costs $33 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Well People

    Skinforia Serum Foundation

    46 Rich Neutral
    Shade match 94
    $21$30Ulta BeautyUlta BeautyCosts $5 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishBuildable rather than full coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    61
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  2. Shade match 92
    $22Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSame neutral undertone

    Differences: Natural rather than radiant finishBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $42Ulta BeautyUlta BeautyCosts $26 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Slightly lighterNatural rather than radiant finishNot marketed for dry/normal skin

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Not marketed for dry/normal skin · No SPF

    Retailer shade note: for very deep skin with cool-neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Well People

    Skinforia Serum Foundation

    40 Deep Neutral
    Shade match 83
    $21$30Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Natural rather than radiant finishBuildable rather than full coverageNo SPF

    Score details
    Shade match
    83
    Finish & visual result
    61
    Wear & performance
    80
    Skin suitability
    100

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  5. Shade match 84
    $55SephoraSephoraCosts $39 more

    Matches: Same neutral undertoneSame full coverageClaims transfer resistance

    Differences: Slightly deeperNatural rather than radiant finishNot marketed for oily skin

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Not marketed for oily skin · No SPF

    Retailer shade note: D8 - Very rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · e.l.f. Cosmetics

    Camo Powder Foundation

    Rich 620 N
    Shade match 81
    $11Ulta BeautyUlta Beauty$5 less (31%)

    Matches: Same full coverageClaims a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than radiant finishNo SPF

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    100
    Skin suitability
    92

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · No SPF

    Retailer shade note: rich with warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    39N Winner
    Shade match 87
    $47SephoraSephoraCosts $31 more

    Matches: Same neutral undertoneClaims a blurring effectClaims a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · No SPF

    Retailer shade note: rich neutral

    Medium confidence· Digital match

    View match
  8. Shade match 89
    $42.50Ulta BeautyUlta BeautyCosts $26.50 more

    Matches: Same neutral undertoneSame full coverageClaims a skin-like finish

    Differences: Matte rather than radiant finishNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    48
    Wear & performance
    68
    Skin suitability
    92

    Close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than radiant finish · No SPF

    Retailer shade note: for very deep skin with neutral bronze undertones

    Medium confidence· Digital match

    View match
  9. #11 · Armani Beauty

    Luminous Silk Foundation

    15.8
    Shade match 89
    $69SephoraSephoraCosts $53 more

    Matches: Same neutral undertoneClaims a blurring effectClaims transfer resistance

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for combination skin

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: very deep, neutral

    Medium confidence· Digital match

    View match
  10. Shade match 75
    $39SephoraSephoraCosts $23 more

    Matches: Same radiant finishClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterSlightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    46

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Medium rather than full coverage · Not marketed for combination/normal skin · Contains listed fragrance

    Retailer shade note: very deep with darker cool red undertones

    Medium confidence· Digital match

    View match
  11. #13 · L.A. Girl

    Pro.Matte Foundation

    Chestnut
    Shade match 77
    $9.49CVSCVS$6.51 less (41%)

    Matches: Same neutral undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly deeperMatte rather than radiant finishNot marketed for dry skin

    Score details
    Shade match
    77
    Finish & visual result
    53
    Wear & performance
    100
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Matte rather than radiant finish · Not marketed for dry skin · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  12. #14 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    17 Neutral
    Shade match 83
    $52SephoraSephoraCosts $36 more

    Matches: Same neutral undertoneClaims a blurring effectClaims a lightweight feel

    Differences: Slightly deeperNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Deep Rich Neutral
    Shade match 86
    $41Ulta BeautyUlta Beauty(product price)Costs $25 more

    Matches: Same neutral undertoneBoth claim long-wearingClaims a lightweight feel

    Differences: Slightly deeperNatural rather than radiant finishLight rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    39
    Wear & performance
    80
    Skin suitability
    92

    Close colour · Natural · Light coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Light rather than full coverage

    Retailer shade note: deep-rich with a neutral undertone

    Medium confidence· Digital match

    View match
  14. #16 · Tarte

    Maracuja Juicy Glow Tint

    59N Rich Neutral
    Shade match 76
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Same radiant finishClaims a blurring effectClaims a lightweight feel

    Differences: Slightly deeperSlightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    74
    Wear & performance
    60
    Skin suitability
    92

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Medium rather than full coverage · No SPF

    Retailer shade note: deeper skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  15. Shade match 83
    $32SephoraSephoraCosts $16 more

    Matches: Same neutral undertoneBoth claim long-wearingClaims a lightweight feel

    Differences: Slightly lighterNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    58
    Wear & performance
    80
    Skin suitability
    25

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/normal/oily skin · Contains listed fragrance · No SPF

    Retailer shade note: neutral espresso

    Medium confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    Deep Neutral
    Shade match 86
    $13.97WalmartWalmart$2.03 less (13%)

    Matches: Same neutral undertoneSame radiant finishClaims a skin-like finish

    Differences: Slightly lighterLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    92

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Light rather than full coverage · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  17. #19 · Jane Iredale

    Beyond Matte Liquid Foundation

    M17
    Shade match 81
    $54Ulta BeautyUlta Beauty(product price)Costs $38 more

    Matches: Same full coverageClaims a blurring effectBoth claim long-wearing

    Differences: Slightly cooler undertoneMatte rather than radiant finishNot marketed for dry skin

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    80
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than radiant finish · Not marketed for dry skin · No SPF

    Retailer shade note: deeper rich chocolate brown w/ red undertones

    Medium confidence· Digital match

    View match
  18. Shade match 84
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Same neutral undertoneSame full coverageClaims transfer resistance

    Differences: Matte rather than radiant finishNo SPF

    Score details
    Shade match
    84
    Finish & visual result
    53
    Wear & performance
    51
    Skin suitability
    92

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · No SPF

    Retailer shade note: for very deep neutral skin with a subtle red hue

    Medium confidence· Digital match

    View match
  19. Shade match 75
    $38SephoraSephoraCosts $22 more

    Matches: Both claim long-wearingClaims not settling into linesClaims a lightweight feel

    Differences: Slightly deeperSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    75
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · No SPF

    Retailer shade note: rich (warm)

    Medium confidence· Digital match

    View match
  20. #22 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 210C
    Shade match 81
    $12$16Ulta BeautyUlta Beauty$4 less (25%)

    Matches: Claims a skin-like finishClaims a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    92

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim · No SPF

    Retailer shade note: cool

    Medium confidence· Digital match

    View match
  21. Shade match 82
    $49SephoraSephoraCosts $33 more

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    54
    Wear & performance
    61
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/oily skin · No SPF

    Retailer shade note: richest with neutral undertones

    Medium confidence· Digital match

    View match
  22. #24 · Maybelline

    Super Stay Up to 24HR Hybrid Powder-Foundation

    375 Soft Matte
    Shade match 80
    $11.98WalmartWalmart$4.02 less (25%)

    Matches: Same full coverageClaims transfer resistanceClaims a lightweight feel

    Differences: Slightly cooler undertoneMatte rather than radiant finishNo SPF

    Score details
    Shade match
    80
    Finish & visual result
    53
    Wear & performance
    54
    Skin suitability
    92

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than radiant finish · No SPF

    Medium confidence· Digital match

    View match
  23. Shade match 79
    $39.50SephoraSephoraCosts $23.50 more

    Matches: Claims a blurring effectClaims not settling into linesClaims a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    69

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim · Not marketed for oily skin

    Retailer shade note: very deep cool skin with red undertones

    Medium confidence· Digital match

    View match
  24. Shade match 74
    $52SephoraSephoraCosts $36 more

    Matches: Claims a blurring effectBoth claim long-wearingClaims a lightweight feel

    Differences: Slightly deeperSlightly cooler undertoneNatural rather than radiant finish

    Score details
    Shade match
    74
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    46

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: with rosy undertones

    Medium confidence· Digital match

    View match
  25. Shade match 75
    $50SephoraSephoraCosts $34 more

    Matches: Claims a blurring effectClaims a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    46

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry/oily skin · No SPF

    Retailer shade note: Extra deep with cool undertones

    Medium confidence· Digital match

    View match
  26. #28 · Tarte

    Amazonian Clay Blurring Powder Foundation

    59N Mahogany Neutral
    Shade match 74
    $40SephoraSephoraCosts $24 more

    Matches: Claims a blurring effectBoth claim long-wearing

    Differences: Slightly deeperSlightly cooler undertoneMatte rather than radiant finish

    Score details
    Shade match
    74
    Finish & visual result
    35
    Wear & performance
    100
    Skin suitability
    75

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Matte rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · No SPF

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  27. #29 · J.Cat Beauty

    Aquasurance Compact Foundation

    Espresso
    Shade match 74
    $15.99Ulta BeautyUlta Beauty(product price)$0.01 less (0%)

    Matches: Same full coverageClaims a blurring effectClaims not settling into lines

    Differences: Slightly deeperNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    74
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    50

    Colour not compared · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · No long-wear claim · No SPF

    Low confidence· Digital match

    View match
  28. #30 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Dark Cool
    Shade match 73
    $16Ulta BeautyUlta Beauty(product price)Same price

    Matches: Claims a blurring effect

    Differences: Slightly deeperSlightly cooler undertoneNatural rather than radiant finish

    Score details
    Shade match
    73
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    92

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Rich 660 N (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics 16HR Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics 16HR Camo Concealer, shade Rich Cocoa

    • Nearest in this range
    • Deep · Neutral undertone

    $8

Closest concealers

  1. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Very close colour
    • Deep · Neutral undertone

    $42

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 10.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 10.5 N

    • Very close colour
    • Deep · Neutral undertone

    $32

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 498

    • Close colour
    • Deep · Neutral undertone

    $30

  4. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Very close colour
    • Very deep · Cool undertone

    $30

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7N

    • Slight colour difference
    • Very deep · Neutral undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ami Colé Skin-Enhancing Lightweight & Blurring Foundation Stick in 110, against e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Rich 660 N. Every attribute compared, with its share of the score.

ComparedYour shadeRich 660 NClosest shade match110Score
Shade match55% of overall96
Colour93#724e40#735246Very close colourColour difference 1.7 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.9
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 78/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ami Colé Skin-Enhancing Lightweight & Blurring Foundation Stick in 110.

Same or better

  • $1.50 less
  • Very close colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Claims a blurring effect
  • Claims a lightweight feel

Different

  • Natural finish instead of radiant
  • No long-wear claim
  • Not marketed for dry skin
  • No SPF

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs oil-based; silicone high vs high

Why the closest overall alternative works

Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 4R76 - Cool Ebony, against e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Rich 660 N. Every attribute compared, with its share of the score.

ComparedYour shadeRich 660 NClosest overall alternative4R76 - Cool EbonyScore
Shade match55% of overall83
Colour86#724e40#774a3aVery close colourColour difference 2.8 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.7
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone65NeutralCool · rosySome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 85/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 4R76 - Cool Ebony.

Same or better

  • Very close colour
  • Same radiant finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing

Different

  • Slightly cooler undertone
  • Not marketed for oily skin
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconemoderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs unknown-based; silicone high vs moderate

Where to buy

Closest shade match

Ami Colé Skin-Enhancing Lightweight & Blurring Foundation Stick 110

Best price
$14.50SephoraSephora
$1.50 less (9%)

Your shade $16 at Ulta Beauty

Closest overall alternative

Make Up For Ever HD Skin Hydra Glow Hydrating Foundation 4R76 - Cool Ebony

Best price
$49SephoraSephora
Costs $33 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.