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Camo Hydrating CC Cream SPF 30 Medium 330 W dupes and alternatives e.l.f. Cosmetics

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC38

The equivalent shade: scored on colour, depth and undertone only.

The match
MAC Cosmetics
NC38
Depth and undertone: Medium · Warm · peach
Finish and coverage: Matte · Full coverage
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $23 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Juvia's Place I am Magic Natural Radiance Foundation 550 Martinique

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Juvia's Place
550 Martinique
Depth and undertone: Medium light · Warm
Finish and coverage: Radiant · Medium coverage
Overall match
92out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
92
Match price
$24Ulta BeautyUlta Beauty
Costs $8 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 97
    $55Ulta BeautyUlta BeautyCosts $39 more

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish

    Medium confidence· Digital match

    View match
  2. Shade match 95
    $69Ulta BeautyUlta Beauty(product price)Costs $53 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than full coverageContains listed fragranceNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    63
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Light rather than full coverage · Contains listed fragrance · No SPF

    Retailer shade note: very intense dark-medium shade, golden undertone

    Medium confidence· Digital match

    View match
  3. Shade match 98
    $45Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Natural rather than radiant finishNo SPF

    Score details
    Shade match
    98
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · No SPF

    Retailer shade note: level-two medium with a warm undertone

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Light Reflecting Foundation

    Syracuse
    Shade match 97
    $55SephoraSephoraCosts $39 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: MD1 - medium to medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · NARS

    Natural Radiant Longwear Foundation

    Moorea - Medium Dark 2.3
    Shade match 96
    $55SephoraSephoraCosts $39 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than radiant finishNot marketed for oily skinNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily skin · No SPF

    Retailer shade note: MD2.3 - medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Dior

    Forever Hydra Nude Foundation

    3W Warm
    Shade match 97
    $60Ulta BeautyUlta Beauty(product price)Costs $44 more

    Matches: Near-identical swatch colourSame warm undertone

    Differences: Natural rather than radiant finishMedium rather than full coverageContains listed fragrance

    Score details
    Shade match
    97
    Finish & visual result
    58
    Wear & performance
    70
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Contains listed fragrance · No SPF

    Retailer shade note: medium skin with golden undertones

    Medium confidence· Digital match

    View match
  7. Shade match 91
    $60SephoraSephoraCosts $44 more

    Matches: Very close colourSame radiant finishClaims transfer resistance

    Differences: Olive rather than warm undertoneMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    53
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: medium, warm olive

    Medium confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC37
    Shade match 85
    $46Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Very close colourSame radiant finishSame full coverage

    Differences: Neutral rather than warm undertoneNo SPF

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    92

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · No SPF

    Retailer shade note: medium beige with neutral undertone for medium skin

    Medium confidence· Digital match

    View match
  9. Shade match 96
    $40SephoraSephoraCosts $24 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than radiant finishNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    53
    Wear & performance
    76
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for dry skin · Contains listed fragrance · No SPF

    Retailer shade note: for medium to tan skin with warm undertones

    Medium confidence· Digital match

    View match
  10. #12 · Hourglass

    Vanish Seamless Finish Foundation Stick

    13.5 Natural Amber
    Shade match 90
    $49SephoraSephoraCosts $33 more

    Matches: Near-identical swatch colourSame full coverageClaims a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for oily skin

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    75

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for oily skin · No SPF

    Retailer shade note: medium deep, neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Hourglass

    Vanish Seamless Finish Foundation Stick

    15.5 Sable
    Shade match 90
    $49SephoraSephoraCosts $33 more

    Matches: Near-identical swatch colourSame full coverageClaims a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for oily skin

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    75

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for oily skin · No SPF

    Retailer shade note: medium deep, neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    24W Power
    Shade match 96
    $47SephoraSephoraCosts $31 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · No SPF

    Retailer shade note: medium-deep warm-golden

    Medium confidence· Digital match

    View match
  13. #15 · Armani Beauty

    Luminous Silk Foundation

    6.25
    Shade match 97
    $69SephoraSephoraCosts $53 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for combination skin

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: medium, warm peach

    Medium confidence· Digital match

    View match
  14. #16 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    32 Medium Neutral
    Shade match 87
    $8Ulta BeautyUlta Beauty(product price)$8 less (50%)

    Matches: Very close colourBoth claim long-wearingClaims not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  15. Shade match 92
    $39Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    92
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    MN11
    Shade match 86
    $49SephoraSephoraCosts $33 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for combination/dry/oily skin

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    25

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for combination/dry/oily skin · Contains listed fragrance · No SPF

    Retailer shade note: medium neutral 11

    Medium confidence· Digital match

    View match
  17. #19 · NARS

    Natural Radiant Longwear Foundation

    Tahoe - Medium Dark 2
    Shade match 87
    $55SephoraSephoraCosts $39 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Olive rather than warm undertoneNatural rather than radiant finishNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Not marketed for oily skin · No SPF

    Retailer shade note: MD2 - medium-deep with warm undertones, and an olive tone

    Medium confidence· Digital match

    View match
  18. #20 · NARS

    Light Reflecting Foundation

    Tahoe
    Shade match 86
    $55SephoraSephoraCosts $39 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: MD2 - Medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    MEDIUM 3
    Shade match 98
    $38SephoraSephoraCosts $22 more

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Light rather than full coverageNot marketed for combination/oily skinNo SPF

    Score details
    Shade match
    98
    Finish & visual result
    58
    Wear & performance
    53
    Skin suitability
    50

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Light rather than full coverage · Not marketed for combination/oily skin · No SPF

    Retailer shade note: medium with golden peach undertones

    Medium confidence· Digital match

    View match
  20. #22 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Medium Tan 21 Warm
    Shade match 94
    $41Ulta BeautyUlta Beauty(product price)Costs $25 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: medium tan warm

    Medium confidence· Digital match

    View match
  21. Shade match 88
    $58Ulta BeautyUlta Beauty(product price)Costs $42 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Olive rather than warm undertoneNatural matte rather than radiant finishNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    60
    Wear & performance
    70
    Skin suitability
    92

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than warm undertone · Natural matte rather than radiant finish · No SPF

    Retailer shade note: medium warm with golden olive undertones

    Medium confidence· Digital match

    View match
  22. #24 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    260 Golden Sun
    Shade match 96
    $18.99Ulta BeautyUlta Beauty(product price)Costs $2.99 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than radiant finishContains listed fragranceNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    53
    Wear & performance
    51
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  23. #25 · NARS

    Natural Radiant Longwear Foundation

    Cadiz - Medium Dark 3
    Shade match 86
    $55SephoraSephoraCosts $39 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for oily skin

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for oily skin · No SPF

    Retailer shade note: MD3 - medium-deep with neutral undertones, and a golden tone

    Medium confidence· Digital match

    View match
  24. #26 · NARS

    Light Reflecting Foundation

    Vanuatu
    Shade match 85
    $55SephoraSephoraCosts $39 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Olive rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: M3.5 - medium to medium-deep with warm undertones, and an olive tone

    Medium confidence· Digital match

    View match
  25. Shade match 96
    $69SephoraSephoraCosts $53 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than radiant finishNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    53
    Wear & performance
    54
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for dry skin · Contains listed fragrance · No SPF

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  26. #28 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium 18
    Shade match 90
    $69SephoraSephoraCosts $53 more

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Olive rather than warm undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · No long-wear claim · Not marketed for oily skin · Contains drying alcohol · No SPF

    Retailer shade note: medium with neutral olive undertones

    Medium confidence· Digital match

    View match
  27. #29 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    Medium W220
    Shade match 94
    $16.99CVSCVSCosts $0.99 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than full coverageNo long-wear claimNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Light rather than full coverage · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  28. Shade match 97
    $69Ulta BeautyUlta Beauty(product price)Costs $53 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than full coverageContains listed fragrance

    Score details
    Shade match
    97
    Finish & visual result
    43
    Wear & performance
    60
    Skin suitability
    92

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than full coverage · Contains listed fragrance · No SPF

    Retailer shade note: intense dark-medium shade, golden undertone

    Medium confidence· Digital match

    View match
  29. Shade match 99
    $41Ulta BeautyUlta Beauty(product price)Costs $25 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    99
    Finish & visual result
    47
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than full coverage · No long-wear claim · No SPF

    Retailer shade note: medium with warm yellow undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Medium 330 W (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics 16HR Camo Concealer

    Medium Neutral

    e.l.f. Cosmetics 16HR Camo Concealer, shade Medium Neutral

    • Very close colour
    • Medium light · Warm undertone

    $8

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    380W

    Rare Beauty Liquid Touch Brightening Concealer, shade 380W

    • Looks identical
    • Medium · Warm · golden undertone

    $24

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4W

    • Very close colour
    • Medium · Warm · golden undertone

    $38

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Toasted Almond 5.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $31

  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N35

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N35

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $35

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Khaki 6.25

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Khaki 6.25

    • Very close colour
    • Medium light · Warm · peach undertone

    $39

  6. NARS Radiant Creamy Concealer

    Caramel

    NARS Radiant Creamy Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC38, against e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Medium 330 W. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 330 WClosest shade matchNC38Score
Shade match55% of overall99
Colour99#cc9765#cc9867Looks identicalColour difference 0.4 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared53
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall49
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oilyNormal, oilyBoth marketed for normal/​oily skin
Overall match 78/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC38.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same full coverage
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Matte finish instead of radiant
  • Not marketed for combination/dry skin
  • SPF 15 instead of SPF 30

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30SPF 15
OverlapPowder-based vs water-based; silicone high vs high

Why the closest overall alternative works

Juvia's Place I am Magic Natural Radiance Foundation in 550 Martinique, against e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Medium 330 W. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 330 WClosest overall alternative550 MartiniqueScore
Shade match55% of overall94
Colour91#cc9765#d59d6bVery close colourColour difference 2.1 (0 is identical)
Depth93MediumMedium lightCloseDepth difference: 3.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared82
Finish100RadiantRadiantSameSame radiant finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 92/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 550 Martinique.

Same or better

  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Both claim long-wearing

Different

  • Medium rather than full coverage
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs water-based; silicone high vs high

Where to buy

Closest shade match

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC38

Best price
$39SephoraSephora
Costs $23 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Juvia's Place I am Magic Natural Radiance Foundation 550 Martinique

Match price
$24Ulta BeautyUlta Beauty
Costs $8 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.