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Camo Hydrating CC Cream SPF 30 Fair 140 W dupes and alternatives e.l.f. Cosmetics

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free14No drying alcohol12Vegan4Cruelty-free2Oil-free4With SPF1Mineral0

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16 of 31

Only showing matches with medium coverage.

Closest shade match: L'Oréal Paris True Match Super-Blendable Foundation W2.5 Warm Light Medium

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
Fair 140 WChange shade
Depth and undertone: Very fair · Warm
Finish and coverage: Radiant · Full coverage
The match
L'Oréal Paris
W2.5 Warm Light Medium
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$13.99Ulta BeautyUlta Beauty
$2.01 less (13%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Make Up For Ever HD Skin Hydra Glow Hydrating Foundation 1Y00 - Warm Shell

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
e.l.f. Cosmetics
Fair 140 WChange shade
Depth and undertone: Very fair · Warm
Finish and coverage: Radiant · Full coverage
The match
Make Up For Ever
1Y00 - Warm Shell
Depth and undertone: Very fair · Olive
Finish and coverage: Radiant · Medium coverage
Overall match
83out of 100
Shade (Shade match)
79
Finish (Finish & visual result)
81
Wear (Wear & performance)
100
Skin (Skin suitability)
75
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $33 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Light Reflecting Foundation

    Bruges
    Shade match 92
    $55SephoraSephoraCosts $39 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: L3.75 - light with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Haleys Beauty

    Re-form Luminous Skin Foundation

    2.50 Light/Medium - Warm
    Shade match 93
    $39Ulta BeautyUlta BeautyCosts $23 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Medium rather than full coverageNot marketed for combination/dry/normal/oily skinNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin · No SPF

    Retailer shade note: 2.50 Light/Medium - Warm

    Medium confidence· Digital match

    View match
  3. #5 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    15 Fair Warm
    Shade match 88
    $8Ulta BeautyUlta Beauty(product price)$8 less (50%)

    Matches: Same warm undertoneBoth claim long-wearingClaims not settling into lines

    Differences: Natural rather than radiant finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No SPF

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    3W Coronado
    Shade match 87
    $36SephoraSephoraCosts $20 more

    Matches: Same warm undertoneSame radiant finishClaims a lightweight feel

    Differences: Medium rather than full coverageNot marketed for combination/dry/normal/oily skinNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    0

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin · No SPF

    Retailer shade note: Light Warm

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Maracuja Juicy Glow Tint

    20S Light Sand
    Shade match 86
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Same warm undertoneSame radiant finishClaims a blurring effect

    Differences: Slightly deeperMedium rather than full coverageNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    74
    Wear & performance
    60
    Skin suitability
    92

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No SPF

    Retailer shade note: light skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  6. #8 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 48 Oat
    Shade match 90
    $39SephoraSephoraCosts $23 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    90
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: moderately fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Haleys Beauty

    Re-form Luminous Skin Foundation

    2.25 Light - Warm
    Shade match 88
    $39Ulta BeautyUlta BeautyCosts $23 more

    Matches: Same warm undertoneSame radiant finishClaims a skin-like finish

    Differences: Slightly lighterMedium rather than full coverageNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    0

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin · No SPF

    Retailer shade note: 2.25 Light - Warm

    Medium confidence· Digital match

    View match
  8. #10 · NARS

    Light Reflecting Foundation

    Gobi
    Shade match 86
    $55SephoraSephoraCosts $39 more

    Matches: Same warm undertoneClaims a blurring effectBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: L3 - Light with warm undertones, and a light yellow tone

    Medium confidence· Digital match

    View match
  9. #11 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light 3
    Shade match 89
    $69SephoraSephoraCosts $53 more

    Matches: Same warm undertoneSame radiant finishClaims a blurring effect

    Differences: Medium rather than full coverageNo long-wear claimNot marketed for oily skin

    Score details
    Shade match
    89
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Not marketed for oily skin · Contains drying alcohol · No SPF

    Retailer shade note: light with yellow undertones

    Medium confidence· Digital match

    View match
  10. #12 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    101WO Lace
    Shade match 85
    $49SephoraSephoraCosts $33 more

    Matches: Claims a blurring effectBoth claim long-wearingClaims a lightweight feel

    Differences: Olive rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: for very fair skin with warm olive undertones

    Medium confidence· Digital match

    View match
  11. #13 · NARS

    Light Reflecting Foundation

    Deauville
    Shade match 81
    $55SephoraSephoraCosts $39 more

    Matches: Claims a blurring effectBoth claim long-wearingClaims a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin · No SPF

    Retailer shade note: L4 - Light with neutral undertones, and a light peach tone

    Medium confidence· Digital match

    View match
  12. #14 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light 2
    Shade match 86
    $69SephoraSephoraCosts $53 more

    Matches: Similar undertone (neutral vs warm)Same radiant finishClaims a blurring effect

    Differences: Medium rather than full coverageNo long-wear claimNot marketed for oily skin

    Score details
    Shade match
    86
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Not marketed for oily skin · Contains drying alcohol · No SPF

    Retailer shade note: light with neutral yellow undertones

    Medium confidence· Digital match

    View match
  13. #15 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    6
    Shade match 90
    $40SephoraSephoraCosts $24 more

    Matches: Same warm undertoneClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    90
    Finish & visual result
    43
    Wear & performance
    68
    Skin suitability
    75

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · Contains drying alcohol · No SPF

    Retailer shade note: fair warm

    Medium confidence· Digital match

    View match
  14. #16 · Glossier

    Stretch Fluid Foundation for Buildable Coverage

    Very Light 3
    Shade match 94
    $34SephoraSephoraCosts $18 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    94
    Finish & visual result
    54
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin · No SPF

    Retailer shade note: yellow undertone

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Fair 140 W (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Beige

    • Slight colour difference
    • Light · Warm · golden undertone

    $8

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    150

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 150

    • Very close colour
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC11

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC11

    • Close colour
    • Fair · Warm · golden undertone

    $30

    SephoraView at Sephora
  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 4

    • Close colour
    • Very fair · Warm · peach undertone

    $22

    SephoraView at Sephora
  4. Clinique Even Better All-Over Concealer + Eraser

    WN 38 Stone

    Clinique Even Better All-Over Concealer + Eraser, shade WN 38 Stone

    • Close colour
    • Fair · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1W

    • Close colour
    • Fair · Warm · yellow undertone

    $31

    Ulta BeautyView at Ulta Beauty
  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Nougat 2.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Nougat 2.5 Golden

    • Slight colour difference
    • Fair · Warm · golden undertone

    $31

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris True Match Super-Blendable Foundation in W2.5 Warm Light Medium, against e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Fair 140 W. Every attribute compared, with its share of the score.

ComparedYour shadeFair 140 WClosest shade matchW2.5 Warm Light MediumScore
Shade match55% of overall98
Colour96#f4d39e#f6d5a4Looks identicalColour difference 1.1 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.1
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared54
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 78/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Super-Blendable Foundation in W2.5 Warm Light Medium.

Same or better

  • $2.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Claims a skin-like finish

Different

  • Natural finish instead of radiant
  • Medium rather than full coverage
  • No long-wear claim
  • No SPF

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 1Y00 - Warm Shell, against e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Fair 140 W. Every attribute compared, with its share of the score.

ComparedYour shadeFair 140 WClosest overall alternative1Y00 - Warm ShellScore
Shade match55% of overall79
Colour80#f4d39e#f3d6afClose colourColour difference 3.6 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.4
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone65WarmOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 83/100Shade match 79/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 1Y00 - Warm Shell.

Same or better

  • Same radiant finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing

Different

  • Small colour difference on the swatch
  • Olive rather than warm undertone
  • Not marketed for oily skin
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconemoderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs unknown-based; silicone high vs moderate
View full match

Where to buy

Closest shade match

L'Oréal Paris True Match Super-Blendable Foundation W2.5 Warm Light Medium

Match price
$13.99Ulta BeautyUlta Beauty
$2.01 less (13%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Make Up For Ever HD Skin Hydra Glow Hydrating Foundation 1Y00 - Warm Shell

Best price
$49SephoraSephora
Costs $33 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.