Beautler.Your beauty butler

Camo Hydrating CC Cream SPF 30 Deep 510 C dupes and alternatives e.l.f. Cosmetics

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Rare Beauty True to Myself Natural Matte Longwear Foundation 37 Warm Deep Cool

The equivalent shade: scored on colour, depth and undertone only.

The match
Rare Beauty
37 Warm Deep Cool
Depth and undertone: Tan · Cool
Finish and coverage: Matte · Medium coverage
Shade match
96out of 100
Colour
93
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $22 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Juvia's Place I am Magic Natural Radiance Foundation 520 Tangier

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Juvia's Place
520 Tangier
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Overall match
83out of 100
Shade (Shade match)
78
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
92
Match price
$24Ulta BeautyUlta Beauty
Costs $8 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    440 Medium Deep
    Shade match 95
    $52SephoraSephoraCosts $36 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for combination/oily skin

    Score details
    Shade match
    95
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: with cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    4Y60 - Warm Almond
    Shade match 74
    $49SephoraSephoraCosts $33 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    74
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for oily skin · Contains listed fragrance · No SPF

    Retailer shade note: for deep skin with warm golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · ILIA

    True Skin Serum Foundation

    Sardinia SF10.5
    Shade match 80
    $56SephoraSephoraCosts $40 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Olive rather than cool undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    80
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Olive rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/oily skin · No SPF

    Retailer shade note: very deep with neutral olive undertones

    Medium confidence· Digital match

    View match
  4. Shade match 91
    $34SephoraSephoraCosts $18 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    54
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin · No SPF

    Retailer shade note: red undertone

    Medium confidence· Digital match

    View match
  5. #7 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Deep 2N
    Shade match 86
    $24Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourClaims a blurring effectClaims not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim · No SPF

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Natasha Denona

    HY-GLAM Powder Foundation

    R6-7
    Shade match 93
    $55Ulta BeautyUlta Beauty(product price)Costs $39 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    25

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · No long-wear claim · Not marketed for dry/normal/oily skin · No SPF

    Retailer shade note: dark rosy

    Medium confidence· Digital match

    View match
  7. #9 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    470 Medium Deep
    Shade match 74
    $52SephoraSephoraCosts $36 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  8. #10 · Maybelline

    Fit Me Matte + Poreless Foundation

    Coconut 355
    Shade match 87
    $11.99Ulta BeautyUlta Beauty(product price)$4.01 less (25%)

    Matches: Very close colourClaims a lightweight feel

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    34
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Medium rather than full coverage · Not marketed for combination/dry skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Deep 510 C (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics 16HR Camo Concealer

    Deep Cinnamon

    e.l.f. Cosmetics 16HR Camo Concealer, shade Deep Cinnamon

    • Slight colour difference
    • Tan · Cool · rosy undertone

    $8

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5C

    • Very close colour
    • Tan · Cool undertone

    $31

  2. L'Oréal Paris True Match Radiant Serum Concealer

    W9.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5

    • Very close colour
    • Tan · Cool undertone

    $16.99

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    470

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 470

    • Very close colour
    • Tan · Neutral · neutral pink undertone

    $30

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5C

    • Looks identical
    • Tan · Neutral undertone

    $38

  5. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Very close colour
    • Tan

    $10.99

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.5 C

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.5 C

    • Close colour
    • Tan · Cool undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 37 Warm Deep Cool, against e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Deep 510 C. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 510 CClosest shade match37 Warm Deep CoolScore
Shade match55% of overall96
Colour93#ba7144#bf6e41Very close colourColour difference 1.7 (0 is identical)
Depth100TanTanSameDepth difference: 0.1
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall69
Skin type69Combination, dry, normal, oilyCombination, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 75/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 37 Warm Deep Cool.

Same or better

  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Matte finish instead of radiant
  • Not marketed for dry skin
  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Juvia's Place I am Magic Natural Radiance Foundation in 520 Tangier, against e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Deep 510 C. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 510 CClosest overall alternative520 TangierScore
Shade match55% of overall78
Colour87#ba7144#be7846Very close colourColour difference 2.7 (0 is identical)
Depth95TanTanSameDepth difference: 3.1
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone45CoolNeutral · neutral goldenDifferentcandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared82
Finish100RadiantRadiantSameSame radiant finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 83/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 520 Tangier.

Same or better

  • Very close colour
  • Same radiant finish
  • Both claim long-wearing

Different

  • Slightly warmer undertone
  • Medium rather than full coverage
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Rare Beauty True to Myself Natural Matte Longwear Foundation 37 Warm Deep Cool

Best price
$38SephoraSephora
Costs $22 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Juvia's Place I am Magic Natural Radiance Foundation 520 Tangier

Match price
$24Ulta BeautyUlta Beauty
Costs $8 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.