Very deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $11 at Ulta Beauty · product price; shade not separately priced
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta Beauty
Macy's$42View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $11 at Ulta Beauty · product price; shade not separately priced · lowest price $13.69 at Target
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$13.69View at Target
Walmart$13.69 · out of stockView at WalmartUlta Beautyfrom $14.50 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $3.50 moreMatches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly deeper
Close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48 · out of stockView at WalmartTarget$13.49View at TargetUlta Beautyfrom $14.50 · product priceView at Ulta BeautyUlta BeautyCosts $3.95 moreMatches: Very close colourSame matte finishBoth claim long-wearing
Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for combination/dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/dry skin
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $35.90 moreMatches: Same matte finishBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly deeperBuildable rather than full coverageContains drying alcohol
Close colour · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $48 moreMatches: Similar undertone (neutral vs warm)Both claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: rich ebony
Medium confidence· Digital match
RMS Beauty ReEvolve Natural Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $59 · product priceView at Ulta Beauty
SephoraCosts $29 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin
Retailer shade note: very deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta BeautyCosts $3.95 moreMatches: Same matte finishBoth claim long-wearing
Differences: Slightly deeperMedium rather than full coverageNo blurring effect claimed
Close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/dry skin
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartUlta Beauty$14.95View at Ulta Beauty
CVS$16.49View at CVSWalmart$29.56View at WalmartSephoraCosts $28 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneNo long-wear claimNot marketed for dry/normal/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · No long-wear claim · Not marketed for dry/normal/sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39 · low stockView at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sCVS$1.51 less (14%)Matches: Same matte finishSame full coverageBoth claim long-wearing
Differences: Slightly deeperSlightly cooler undertoneNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
CVS$9.49View at CVSSephoraCosts $58 moreMatches: Near-identical swatch colourBoth claim a blurring effectClaims transfer resistance
Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: very deep, neutral
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraUlta BeautyCosts $3.95 moreMatches: Very close colourSame matte finishSame full coverage
Differences: No blurring effect claimedNo long-wear claimNot marketed for combination/oily/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Not marketed for combination/oily/sensitive skin
Medium confidence· Digital match
BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$14.95View at Ulta BeautySephoraCosts $27 moreMatches: Same warm undertoneBoth claim long-wearingClaims not settling into lines
Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for dry/sensitive skin
Retailer shade note: rich (warm)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $45 moreMatches: Same warm undertoneClaims a skin-like finishBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/oily skin
Retailer shade note: extra deep with warm undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $41 moreMatches: Very close colourBoth claim a blurring effectClaims a lightweight feel
Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: deepest with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautySephoraCosts $36 moreMatches: Very close colourBoth claim a blurring effectClaims a lightweight feel
Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/sensitive skin
Retailer shade note: rich neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephoraCosts $36 moreMatches: Very close colourBoth claim a blurring effectClaims a lightweight feel
Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/sensitive skin
Retailer shade note: rich neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $0.99 moreMatches: Very close colourSame matte finishClaims a lightweight feel
Differences: Slightly cooler undertoneMedium rather than full coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $28 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly deeperSlightly cooler undertoneMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Medium rather than full coverage · No long-wear claim · Not marketed for normal/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $30 moreMatches: Both claim long-wearingClaims a lightweight feelAdds SPF 25
Differences: Neutral rather than warm undertoneNatural rather than matte finishLight rather than full coverage
Close colour · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed
Retailer shade note: deep-rich with a neutral undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyMacy's$41View at Macy'sUlta Beauty(product price)Costs $24 moreMatches: Same matte finishBoth claim a blurring effectClaims not settling into lines
Differences: Neutral rather than warm undertoneBuildable rather than full coverageNo long-wear claim
Close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · No long-wear claim · Not marketed for dry/normal/oily/sensitive skin
Retailer shade note: rich with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4.99 moreMatches: Same full coverageBoth claim a blurring effectClaims not settling into lines
Differences: Slightly deeperNatural rather than matte finishNo long-wear claim
Colour not compared · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No long-wear claim
Low confidence· Digital match
J.Cat Beauty Aquasurance Compact Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautyWalmartCosts $3.97 moreMatches: Very close colourSame matte finish
Differences: Slightly cooler undertoneBuildable rather than full coverageNo blurring effect claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Not marketed for dry/sensitive skin
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetWalgreens$15.99View at WalgreensCVS$15.99View at CVSSephoraCosts $41 moreMatches: Both claim a blurring effectBoth claim long-wearingClaims a lightweight feel
Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with rosy undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $38 moreMatches: Very close colourClaims a skin-like finishBoth claim long-wearing
Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/oily/sensitive skin
Retailer shade note: richest with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta BeautyCosts $16.30 moreMatches: Both claim long-wearingClaims a lightweight feel
Differences: Slightly deeperNatural rather than matte finishBuildable rather than full coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Not marketed for combination/dry/oily/sensitive skin
Retailer shade note: brown
Medium confidence· Digital match
Sigma Beauty Skin Perfector Hydrating Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$27.30View at Ulta BeautySephoraCosts $44 moreMatches: Same full coverageClaims transfer resistanceClaims a lightweight feel
Differences: Slightly deeperOlive rather than warm undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Olive rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for oily/sensitive skin
Retailer shade note: D7 - very deep with neutral undertones and an olive tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraMacy's$55View at Macy'sSephoraCosts $41 moreMatches: Very close colourBoth claim a blurring effectClaims a lightweight feel
Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: deepest with cool rose undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta BeautyCosts $3.40 moreMatches: Both claim long-wearingClaims a lightweight feel
Differences: Luminous rather than matte finishBuildable rather than full coverageNo blurring effect claimed
Close colour · Luminous · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than matte finish · Buildable rather than full coverage · No blurring effect claimed
Medium confidence· Digital match
SIIA Cosmetics Luminous Longwear Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.40View at Ulta BeautySephoraCosts $38 moreMatches: Both claim a blurring effectBoth claim long-wearing
Differences: Slightly cooler undertoneRadiant rather than matte finishMedium rather than full coverage
Close colour · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains listed fragrance
Retailer shade note: for very deep skin with rosy undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49View at Macy'sShowing 12 of 28 matches
The closest shade to e.l.f. Cosmetics Camo Powder Foundation Rich 620 N (Very deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Rich Cocoa
$8
Deep Golden
$12.99
15
$42
Rich
$12
Toffee
$36
7W
$38
4N71
$35
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Tarte Maracuja Juicy Glow Tint in 57S Rich Sand, against e.l.f. Cosmetics Camo Powder Foundation in Rich 620 N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Maracuja Juicy Glow Tint in 57S Rich Sand.
3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Carob, against e.l.f. Cosmetics Camo Powder Foundation in Rich 620 N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Carob.
4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Tarte Maracuja Juicy Glow Tint 57S Rich Sand
Ulta BeautyYour shade $11 at Ulta Beauty · product price; shade not separately priced
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Carob
Ulta BeautyYour shade $11 at Ulta Beauty · product price; shade not separately priced · lowest price $13.69 at Target
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
