Very deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
10 of 30 matches
Only showing matches made for sensitive skin.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $11 at Ulta Beauty · product price; shade not separately priced
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta Beauty
Macy's$42View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $11 at Ulta Beauty · product price; shade not separately priced · lowest price $13.69 at Target
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$13.69View at Target
Walmart$13.69 · out of stockView at WalmartUlta Beautyfrom $14.50 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $3.50 moreMatches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly deeper
Close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48 · out of stockView at WalmartTarget$13.49View at TargetUlta Beautyfrom $14.50 · product priceView at Ulta BeautyUlta BeautyCosts $3.95 moreMatches: Very close colourSame matte finishBoth claim long-wearing
Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for combination/dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/dry skin
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $35.90 moreMatches: Same matte finishBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly deeperBuildable rather than full coverageContains drying alcohol
Close colour · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $48 moreMatches: Similar undertone (neutral vs warm)Both claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: rich ebony
Medium confidence· Digital match
RMS Beauty ReEvolve Natural Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $59 · product priceView at Ulta BeautyUlta BeautyCosts $3.95 moreMatches: Same matte finishBoth claim long-wearing
Differences: Slightly deeperMedium rather than full coverageNo blurring effect claimed
Close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/dry skin
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartUlta Beauty$14.95View at Ulta Beauty
CVS$16.49View at CVSWalmart$29.56View at Walmart
SephoraCosts $45 moreMatches: Same warm undertoneClaims a skin-like finishBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/oily skin
Retailer shade note: extra deep with warm undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $30 moreMatches: Both claim long-wearingClaims a lightweight feelAdds SPF 25
Differences: Neutral rather than warm undertoneNatural rather than matte finishLight rather than full coverage
Close colour · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed
Retailer shade note: deep-rich with a neutral undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyMacy's$41View at Macy'sSephoraCosts $41 moreMatches: Both claim a blurring effectBoth claim long-wearingClaims a lightweight feel
Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with rosy undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraThe closest shade to e.l.f. Cosmetics Camo Powder Foundation Rich 620 N (Very deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Rich Cocoa
$8
Deep Golden
$12.99
15
$42
Rich
$12
Toffee
$36
7W
$38
4N71
$35
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Tarte Maracuja Juicy Glow Tint in 57S Rich Sand, against e.l.f. Cosmetics Camo Powder Foundation in Rich 620 N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Maracuja Juicy Glow Tint in 57S Rich Sand.
3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Carob, against e.l.f. Cosmetics Camo Powder Foundation in Rich 620 N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Carob.
4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Tarte Maracuja Juicy Glow Tint 57S Rich Sand
Ulta BeautyYour shade $11 at Ulta Beauty · product price; shade not separately priced
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Carob
Ulta BeautyYour shade $11 at Ulta Beauty · product price; shade not separately priced · lowest price $13.69 at Target
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
