Hydrating Camo Concealer Medium Sand dupes and alternatives e.l.f. Cosmetics
4.3 (8,153)·Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Radiant rather than satin finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
96
Finish & visual result
70
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than satin finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: medium with neutral undertones
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than satin finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
64
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than satin finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium fair, cool-neutral undertones
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than satin finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
64
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than satin finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium fair, cool-neutral undertones
The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Medium Sand (Light · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Rare Beauty Liquid Touch Brightening Concealer in 270N, against e.l.f. Cosmetics Hydrating Camo Concealer in Medium Sand. Every attribute compared, with its share of the score.
ComparedYour shadeMedium SandClosest match270NHow they compareScore
Shade match55% of overall97
Colour60%96#e8b691#ebb88fLooks identicalColour difference 1.3 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.1
Retailer descriptionMedium lightMediumSome differenceRetailer descriptions one depth band apart
Overall match 90/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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