Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Radiant rather than satin finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
86
Finish & visual result
70
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than satin finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: medium tan with neutral peach undertones
Matches: Very close colour· Claims a skin-like finish
Differences: Slightly warmer undertone· Radiant rather than satin finish· Medium rather than full coverage
Score details
Shade match
81
Finish & visual result
70
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than satin finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: medium tan with warm peach undertones
Matches: Same neutral undertone· Claims a skin-like finish
Differences: Slightly deeper· Radiant rather than satin finish· Medium rather than full coverage
Score details
Shade match
79
Finish & visual result
70
Wear & performance
40
Skin suitability
100
Close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Radiant rather than satin finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: medium deep with neutral warm undertones
Matches: Same neutral undertone· Claims a skin-like finish
Differences: Slightly deeper· Radiant rather than satin finish· Medium rather than full coverage
Score details
Shade match
79
Finish & visual result
70
Wear & performance
40
Skin suitability
100
Close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Radiant rather than satin finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: medium deep with neutral peach undertones
Differences: Slightly deeper· Olive rather than neutral undertone· Radiant rather than satin finish
Score details
Shade match
77
Finish & visual result
70
Wear & performance
40
Skin suitability
100
Close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Olive rather than neutral undertone · Radiant rather than satin finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: medium tan with neutral olive undertones
The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Tan Walnut (Medium light · Neutral · neutral pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Tan, against e.l.f. Cosmetics Hydrating Camo Concealer in Tan Walnut. Every attribute compared, with its share of the score.
ComparedYour shadeTan WalnutClosest shade matchTanHow they compareScore
Shade match55% of overall88
Colour60%93#dfa57d#e6a678Very close colourColour difference 1.8 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared63
Finish35%78SatinNaturalCloseNatural finish rather than satin
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Dry, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 77/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Rare Beauty Liquid Touch Brightening Concealer in 350C, against e.l.f. Cosmetics Hydrating Camo Concealer in Tan Walnut. Every attribute compared, with its share of the score.
ComparedYour shadeTan WalnutClosest overall alternative350CHow they compareScore
Shade match55% of overall82
Colour60%79#dfa57d#d19c7dClose colourColour difference 3.8 (0 is identical)
Overall match 82/100Shade match 82/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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