Black · Deep / dark
Closest overall alternative is the most similar mascara: effect 45%, formula 30%, waterproof 15%, brush 10%. Colour is a filter, not a score.
30 matches
30 matches
The most similar mascara overall: effect 45%, formula 30%, waterproof 15%, brush 10%.
Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.
SephoraYour shade $9 at Ulta Beauty
Fenty Beauty Hella Thicc Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$22View at Sephora
Ulta Beauty$22View at Ulta BeautyNot compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyCosts $19 moreNothing compared the same
Differences: 4 of 6 effects sharedHourglass rather than curved
Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 6 effects shared · Hourglass rather than curved
Medium confidence· Digital match
Buxom Lash Volumizing Mascara in Blackest Black
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautySephoraCosts $19 moreNothing compared the same
Differences: 4 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 6 effects shared
Medium confidence· Digital match
Tarte Lights, Camera, Splashes Waterproof Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautySephoraCosts $19 moreNothing compared the same
Differences: 4 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 6 effects shared
Medium confidence· Digital match
Tarte Maneater Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautyUlta BeautyCosts $20 moreNothing compared the same
Differences: 4 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 6 effects shared
Medium confidence· Digital match
Too Faced Ribbon Wrapped Lash Extreme Length Tubing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyUlta Beauty$4.01 less (45%)Nothing compared the same
Differences: 3 of 5 effects sharedTapered rather than curved
Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 5 effects shared · Tapered rather than curved
Medium confidence· Digital match
Essence Lash Princess False Lash Effect Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$4.99View at Ulta BeautyUlta BeautyCosts $6 moreNothing compared the same
Differences: 3 of 5 effects sharedTapered rather than curved
Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 5 effects shared · Tapered rather than curved
Medium confidence· Digital match
MAC Cosmetics Magic Extension 5mm Fibre Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta BeautyCosts $3.99 moreMatches: Same brush shape: curved
Differences: 2 of 4 effects shared
Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 2 of 4 effects shared
Medium confidence· Digital match
CoverGirl Clump Crusher Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$12.99View at Ulta BeautyUlta BeautyCosts $21 moreMatches: Same brush shape: curved
Differences: 3 of 6 effects shared
Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 6 effects shared
Medium confidence· Digital match
Lancôme Lash Idôle Lash-Lifting Volumizing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautyUlta BeautyCosts $17 moreNothing compared the same
Differences: 3 of 5 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 5 effects shared
Medium confidence· Digital match
Anastasia Beverly Hills Lash Sculpt Lengthening & Volumizing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautySephoraCosts $21 moreNothing compared the same
Differences: 3 of 5 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 5 effects shared
Retailer shade note: Black
Medium confidence· Digital match
Lancôme Lash Idôle Curl Goddess Curling & Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautyUlta BeautyCosts $1.99 moreNothing compared the same
Differences: 3 of 5 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 5 effects shared
Medium confidence· Digital match
Maybelline Volum' Express The Falsies Waterproof Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyUlta BeautyCosts $1.99 moreNothing compared the same
Differences: 3 of 5 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 5 effects shared
Medium confidence· Digital match
Maybelline Volum' Express The Falsies Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautySephoraCosts $26 moreNothing compared the same
Differences: 3 of 5 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 5 effects shared
Medium confidence· Digital match
Caliray Come Hell or High Water 24-hour Volumizing & Lengthening Tubing Mascara
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraUlta BeautyCosts $19 moreNothing compared the same
Differences: 3 of 5 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 5 effects shared
Retailer shade note: black satin
Medium confidence· Digital match
NARS Climax Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautySephoraCosts $23 moreNothing compared the same
Differences: 3 of 5 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 5 effects shared
Medium confidence· Digital match
Huda Beauty LEGIT LASHES Double-Ended Volumizing and Lengthening Mascara
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $7 moreNothing compared the same
Differences: 3 of 5 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 5 effects shared
Medium confidence· Digital match
Benefit Cosmetics BADgal BANG! Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $7 moreNothing compared the same
Differences: 4 of 7 effects sharedHourglass rather than curved
Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 7 effects shared · Hourglass rather than curved
Medium confidence· Digital match
Too Faced Better Than Sex Volumizing & Lengthening Mascara
Every store that sells this shade · prices as last checked
Ulta BeautyCosts $4 moreNothing compared the same
Differences: 4 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 7 effects shared
Medium confidence· Digital match
Kylie Cosmetics Wisp Lash Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautySephoraCosts $20 moreNothing compared the same
Differences: 4 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 7 effects shared
Medium confidence· Digital match
Benefit Cosmetics They're Real Lengthening Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautySephoraCosts $20 moreMatches: Same brush shape: curved
Differences: 3 of 7 effects shared
Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 7 effects shared
Retailer shade note: black
Medium confidence· Digital match
Charlotte Tilbury Exagger-eyes Volumizing and Curling Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautySephoraCosts $9 moreNothing compared the same
Differences: 3 of 6 effects sharedHourglass rather than curved
Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 6 effects shared · Hourglass rather than curved
Medium confidence· Digital match
Too Faced Naturally Better Than Sex Lengthening and Volumizing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$2 less (22%)Matches: Same brush shape: curved
Differences: 2 of 5 effects shared
Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 2 of 5 effects shared
Medium confidence· Digital match
e.l.f. Cosmetics Lash 'N Roll Curling & Lifting Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$7View at Ulta BeautyUlta BeautyCosts $4.99 moreNothing compared the same
Differences: 3 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 6 effects shared
Medium confidence· Digital match
CoverGirl Lash Blast Cleantopia Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautySephoraCosts $21 moreNothing compared the same
Differences: 3 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 6 effects shared
Retailer shade note: black
Medium confidence· Digital match
Lancôme Lash Idôle Flutter Extension Lengthening Mascara
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautyUlta Beauty$4.26 less (47%)Nothing compared the same
Differences: 2 of 4 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 2 of 4 effects shared
Medium confidence· Digital match
Maybelline Great Lash BIG Washable Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$4.74View at Ulta BeautyUlta BeautyCosts $4.99 moreNothing compared the same
Differences: 3 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 6 effects shared
Medium confidence· Digital match
Maybelline Falsies Lash Lift Washable Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautySephoraCosts $19 moreNothing compared the same
Differences: 3 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 6 effects shared
Retailer shade note: rich black
Medium confidence· Digital match
Tarte Lights, Camera, Lashes 4-in-1 Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautySephoraCosts $25 moreNothing compared the same
Differences: 3 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 6 effects shared
Medium confidence· Digital match
Hourglass Caution Extreme Lash Mascara
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$34View at Ulta BeautyUlta Beauty$3 less (33%)Nothing compared the same
Differences: 3 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 6 effects shared
Medium confidence· Digital match
Ulta Beauty Collection Twisted Volume Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautyShowing 12 of 29 matches
Fenty Beauty Hella Thicc Volumizing Mascara in Cuz I'm Black, against e.l.f. Cosmetics Incredi-Curl Curling & Volumizing Mascara in Pitch Black. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Hella Thicc Volumizing Mascara in Cuz I'm Black.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
SephoraYour shade $9 at Ulta Beauty
30 similar shades scored two ways: the overall match on effect, formula, waterproof wear and brush. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
