Mauve · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Opacity
Format
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $5 at Ulta Beauty · product price; shade not separately priced
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautyThe most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Ulta BeautyYour shade $5 at Ulta Beauty · product price; shade not separately priced · lowest price $5.99 at Walgreens
NYX Professional Makeup Slim Lip Pencil Lip Liner
Every store that sells this shade · prices as last checked
Walmart$5.97 · out of stockView at Walmart
Walgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta Beauty
CVS$6.59View at CVSWalmart$17.91 · out of stockView at WalmartRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $17 moreMatches: Very close colourSame cool undertoneSame longevity: long-wearing
Differences: Plum rather than mauve
Very close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Plum rather than mauve
Retailer shade note: deep burgundy
Medium confidence· Digital match
Milk Makeup Line + Fill Lip Liner and Allover Lip Color
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautyUlta BeautyCosts $8 moreMatches: Same longevity: long-wearingSame format and precision: pencil
Differences: Neutral rather than cool undertoneRose rather than mauve
Close colour · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Rose rather than mauve
Retailer shade note: dark rose
Medium confidence· Digital match
Juvia's Place Luxe Lip Liners
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil
No material differences in the data we have.
Slight colour difference · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Retailer shade note: matte muted mauve
Medium confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautyUlta BeautyCosts $4.99 moreMatches: Same longevity: long-wearingSame format and precision: pencil
Differences: Neutral rather than cool undertoneBrown rather than mauve
Close colour
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Brown rather than mauve
Medium confidence· Digital match
Palladio Beauty Lip Liner Classic Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$9.99View at Ulta BeautyUlta BeautyCosts $23 moreMatches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Nude rather than mauve
Close colour · Buildable
Ingredients (not scored): 15% ingredient overlap
Differences: Nude rather than mauve
Retailer shade note: soft rosy nude
Medium confidence· Digital match
PÜR Silky Sculpt Creamy Dual Ended Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame cool undertoneSame longevity: long-wearing
Differences: Brown rather than mauve
Very close colour
Ingredients (not scored): 6% ingredient overlap
Differences: Brown rather than mauve
Medium confidence· Digital match
NYX Professional Makeup Line Loud Longwear Lip Liner
Every store that sells this shade · prices as last checked
Target$7.99View at TargetUlta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4.99 moreMatches: Same longevity: long-wearingSame format and precision: pencil
Differences: Warm rather than cool undertonePlum rather than mauve
Close colour
Ingredients (not scored): 7% ingredient overlap
Differences: Warm rather than cool undertone · Plum rather than mauve
Medium confidence· Digital match
Palladio Beauty Lip Liner Classic Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9.99 · product priceView at Ulta BeautyUlta BeautyCosts $8 moreMatches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Brown rather than mauve
Slight colour difference · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Brown rather than mauve
Retailer shade note: pinkish brown
Medium confidence· Digital match
Juvia's Place Luxe Lip Liners
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautySephoraCosts $19 moreMatches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer
Differences: Lighter
Close colour · Satin
Ingredients (not scored): 10% ingredient overlap
Differences: Lighter
Retailer shade note: cool rosy mauve
Medium confidence· Digital match
Kosas Hotliner Hyaluronic Acid Contouring Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $15 moreMatches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Red rather than mauve
Close colour
Ingredients (not scored): 5% ingredient overlap
Differences: Red rather than mauve
Retailer shade note: deep burgundy red
Medium confidence· Digital match
Glossier Lip Line Enhancing Hydrating Longwear Lip Liner Pencil
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraUlta Beauty(product price)Costs $9 moreMatches: Same longevity: long-wearingClaims hydration
Differences: Neutral rather than cool undertoneRose rather than mauve
Close colour
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Rose rather than mauve
Retailer shade note: rosewood
Medium confidence· Digital match
Sacheu Peel Off Lip Liner STAY-N
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Same cool undertoneSame format and precision: pencilClaims comfort
Differences: Not listed rather than long-wearing (longevity)
Close colour · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Not listed rather than long-wearing (longevity)
Retailer shade note: muted mauve
Medium confidence· Digital match
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautyUlta BeautyCosts $18 moreMatches: Same cool undertoneClaims smudge and transferSame format and precision: pencil
Differences: Not listed rather than long-wearing (longevity)
Close colour
Ingredients (not scored): 4% ingredient overlap
Differences: Not listed rather than long-wearing (longevity)
Medium confidence· Digital match
Tarte Maracuja Juicy Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$23View at Ulta BeautyUlta BeautyCosts $15 moreMatches: Very close colourSame format and precision: pencil
Differences: Neutral rather than cool undertoneRose rather than mauveNot listed rather than long-wearing (longevity)
Very close colour · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Rose rather than mauve · Not listed rather than long-wearing (longevity)
Retailer shade note: chestnut rose
Medium confidence· Digital match
R.E.M. Beauty At The Borderline Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautyUlta BeautyCosts $1.49 moreMatches: Same longevity: long-wearing
Differences: Neutral rather than cool undertoneBrown rather than mauve
Slight colour difference · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Brown rather than mauve
Medium confidence· Digital match
Milani Color Statement Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$6.49View at Ulta BeautySephoraCosts $15 moreMatches: Very close colourSame cool undertoneSame format and precision: pencil
Differences: Plum rather than mauveNot listed rather than long-wearing (longevity)
Very close colour · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Plum rather than mauve · Not listed rather than long-wearing (longevity)
Retailer shade note: Rich Red Plum
Medium confidence· Digital match
Saie Lip Liner 101: Creamy & Nourishing Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraUlta Beauty(product price)Costs $4.99 moreMatches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: DeeperBrown rather than mauve
Slight colour difference
Ingredients (not scored): 7% ingredient overlap
Differences: Deeper · Brown rather than mauve
Medium confidence· Digital match
Palladio Beauty Lip Liner Classic Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9.99 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Very close colourSame cool undertoneSame format and precision: pencil
Differences: Nude rather than mauveNot listed rather than long-wearing (longevity)
Very close colour · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Nude rather than mauve · Not listed rather than long-wearing (longevity)
Retailer shade note: pink nude
Medium confidence· Digital match
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautySephoraCosts $27 moreMatches: Very close colourSame cool undertoneClaims smudge and transfer
Differences: Brown rather than mauve12-hour wear rather than long-wearing (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Brown rather than mauve · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: auburn brown
Medium confidence· Digital match
NARS Powermatte High Intensity Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$32View at Ulta BeautyUlta BeautyCosts $21 moreMatches: Same cool undertoneClaims waterproofSame format and precision: pencil
Differences: Brown rather than mauve8-hour wear rather than long-wearing (longevity)
Close colour · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Brown rather than mauve · 8-hour wear rather than long-wearing (longevity)
Retailer shade note: rich auburn
Medium confidence· Digital match
RMS Beauty Go Nude Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta Beauty(product price)Costs $20 moreMatches: Very close colourSame cool undertoneSame format and precision: pencil
Differences: Nude rather than mauveNot listed rather than long-wearing (longevity)
Very close colour
Ingredients (not scored): 6% ingredient overlap
Differences: Nude rather than mauve · Not listed rather than long-wearing (longevity)
Retailer shade note: dusty beige
Medium confidence· Digital match
MAC Cosmetics Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Near-identical swatch colourSame longevity: long-wearingClaims smudge and transfer
Differences: Warm rather than cool undertoneBrown rather than mauve
Looks identical
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than mauve
Retailer shade note: warm brown
Medium confidence· Digital match
Urban Decay Lip Toy Staining Brush Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautyUlta BeautyCosts $19 moreMatches: Same longevity: long-wearingClaims smudge and transferClaims waterproof
Differences: Warm rather than cool undertone
Close colour
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than cool undertone
Retailer shade note: warm pink mauve
Medium confidence· Digital match
Buxom Power Line Pout Sculpt Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta Beauty(product price)$1.01 less (20%)Matches: Same cool undertoneClaims waterproofSame format and precision: pencil
Differences: 8-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: 8-hour wear rather than long-wearing (longevity)
Medium confidence· Digital match
Essence 8H Matte Comfort Lipliner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $3.99 · product priceView at Ulta BeautySephoraCosts $21 moreMatches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer
Differences: Brown rather than mauve
Close colour · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Brown rather than mauve
Retailer shade note: Shimmery Rich Chocolate Brown
Medium confidence· Digital match
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta BeautyCosts $9.99 moreMatches: Same cool undertoneSame longevity: long-wearingClaims waterproof
Differences: Nude rather than mauve
Close colour
Ingredients (not scored): 11% ingredient overlap
Differences: Nude rather than mauve
Medium confidence· Digital match
Palladio Beauty Retractable Waterproof Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$14.99View at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Same longevity: long-wearingSame format and precision: pencil
Differences: Warm rather than cool undertoneBrown rather than mauve
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than mauve
Retailer shade note: deep red brown with yellow undertones
Medium confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Same cool undertoneClaims smudge and transferClaims waterproof
Differences: 16-hour wear rather than long-wearing (longevity)
Close colour · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: 16-hour wear rather than long-wearing (longevity)
Retailer shade note: pink-mauve w/soft pearl
Medium confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyShowing 12 of 28 matches
Morphe Signature Lip Pencil in Hotline, against e.l.f. Cosmetics Love Triangle Lip Filler Liner in Mauve. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Morphe Signature Lip Pencil in Hotline.
Weighted ingredient similarity 17%. Ingredients only affect results through the filters.
NYX Professional Makeup Slim Lip Pencil Lip Liner in Mauve, against e.l.f. Cosmetics Love Triangle Lip Filler Liner in Mauve. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NYX Professional Makeup Slim Lip Pencil Lip Liner in Mauve.
Weighted ingredient similarity 5%. Ingredients only affect results through the filters.
Morphe Signature Lip Pencil Hotline
Ulta BeautyYour shade $5 at Ulta Beauty · product price; shade not separately priced
NYX Professional Makeup Slim Lip Pencil Lip Liner Mauve
Ulta BeautyYour shade $5 at Ulta Beauty · product price; shade not separately priced · lowest price $5.99 at Walgreens
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
