Mauve · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lip gloss overall.
Ulta BeautyYour shade $9 at Ulta Beauty
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautyRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $9 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Brown rather than mauve
Close colour · High shine
Ingredients (not scored): 13% ingredient overlap
Differences: Brown rather than mauve
Retailer shade note: nude cocoa brown
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta BeautyCosts $14 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Brown rather than mauveLong-wearing rather than not listed (longevity)
Close colour · Shimmer
Ingredients (not scored): 8% ingredient overlap
Differences: Brown rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: shimmering holographic rich brown
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Ulta Beauty$23View at Ulta BeautySephoraCosts $14 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Brown rather than mauveLong-wearing rather than not listed (longevity)
Close colour · Shimmer
Ingredients (not scored): 8% ingredient overlap
Differences: Brown rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: sparkling cool taupe brown
High confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautyUlta Beauty$5.01 less (56%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Brown rather than mauve
Close colour · High shine
Ingredients (not scored): 0% ingredient overlap
Differences: Brown rather than mauve
Medium confidence· Digital match
Essence Extreme Shine Volume Lipgloss
Every store that sells this shade · prices as last checked
Ulta Beauty$3.99View at Ulta Beauty
Amazon(product price)Price unavailableMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Brown rather than mauveLong-wearing rather than not listed (longevity)
Close colour · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Brown rather than mauve · Long-wearing rather than not listed (longevity)
Medium confidence· Digital match
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$5.97 · out of stockView at WalmartSephoraCosts $9 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colour
Slight colour difference · High shine
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: mid-tone rosy mauve
High confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta BeautyCosts $2.99 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colour
Slight colour difference · Sheer
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: mauve
Medium confidence· Digital match
Milani Keep It Full Nourishing Lip Plumper
Every store that sells this shade · prices as last checked
Walmart$9.87View at Walmart
Target$10.99View at TargetUlta Beauty$11.99View at Ulta Beauty
CVS$12.29View at CVSSephoraCosts $15 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Brown rather than mauveLong-wearing rather than not listed (longevity)
Close colour
Ingredients (not scored): no ingredient list for one product
Differences: Brown rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: Soft Rich Brown
Medium confidence· Digital match
Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $30 moreMatches: Same cool undertoneBoth claim hydration
Differences: Brown rather than mauve8-hour wear rather than not listed (longevity)Does not claim non-sticky
Close colour · High shine
Ingredients (not scored): 11% ingredient overlap
Differences: Brown rather than mauve · 8-hour wear rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: milky chocolate brown
Medium confidence· Digital match
Bobbi Brown Extra Plump Hydrating Lip Oil
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautyUlta Beauty(product price)$3 less (33%)Matches: Both claim non-stickyBoth claim hydration
Differences: Neutral rather than cool undertoneBrown rather than mauveLong-wearing rather than not listed (longevity)
Close colour · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Brown rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: deep brown with red undertones
Medium confidence· Digital match
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beautyfrom $6 · product priceView at Ulta BeautyWalmart$6.29 · out of stockView at WalmartSephoraCosts $9 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Plum rather than mauve
Slight colour difference · Shimmer
Ingredients (not scored): 13% ingredient overlap
Differences: Plum rather than mauve
Retailer shade note: shimmering plum with gold reflects
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephoraCosts $15 moreMatches: Same cool undertoneBoth claim hydration
Differences: Brown rather than mauveLong-wearing rather than not listed (longevity)Does not claim non-sticky
Close colour · High shine
Ingredients (not scored): 15% ingredient overlap
Differences: Brown rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: mauve medium brown
Medium confidence· Digital match
Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $11 moreMatches: Very close colourBoth claim hydration
Differences: Neutral rather than cool undertoneBrown rather than mauveLong-wearing rather than not listed (longevity)
Very close colour · High shine
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Brown rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: dark, chestnut brown
Medium confidence· Digital match
Refy Lip Gloss with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraSephoraCosts $16 moreMatches: Both claim non-stickyBoth claim hydration
Differences: DeeperNeutral rather than cool undertoneBrown rather than mauve
Close colour · High shine · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Deeper · Neutral rather than cool undertone · Brown rather than mauve
Retailer shade note: deep brown with red undertone
Medium confidence· Digital match
MAC Cosmetics Lipglass Air Non-Sticky Lipgloss
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautySephoraCosts $11 moreMatches: Same cool undertoneBoth claim hydration
Differences: DeeperBrown rather than mauveDoes not claim non-sticky
Close colour · Shimmer · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Deeper · Brown rather than mauve · Does not claim non-sticky
Medium confidence· Digital match
rhode Peptide Lip Tint Nourishing Glaze
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraSephoraCosts $17 moreMatches: Both claim non-stickyBoth claim hydration
Differences: Neutral rather than cool undertoneNude rather than mauve
Close colour · High shine
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Nude rather than mauve
Retailer shade note: neutral deep beige
High confidence· Digital match
Haus Labs PhD Hybrid Lip Glaze Plumping Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephoraCosts $9 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourRose rather than mauve
Slight colour difference · High shine
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than mauve
Retailer shade note: soft rosewood
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephoraCosts $23 moreMatches: Same cool undertoneBoth claim hydration
Differences: Brown rather than mauveDoes not claim non-sticky
Slight colour difference · High shine · Buildable
Ingredients (not scored): 20% ingredient overlap
Differences: Brown rather than mauve · Does not claim non-sticky
Retailer shade note: cocoa brown
Medium confidence· Digital match
NARS Afterglow Lip Shine Gloss
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $23 moreMatches: Both claim non-stickyBoth claim hydration
Differences: Neutral rather than cool undertoneBrown rather than mauveLong-wearing rather than not listed (longevity)
Close colour · High shine
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Brown rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: neutral sienna brown
High confidence· Digital match
Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $9 moreMatches: Both claim non-stickyBoth claim hydration
Differences: Warm rather than cool undertoneBrown rather than mauve
Close colour · High shine
Ingredients (not scored): 13% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than mauve
Retailer shade note: warm espresso brown
High confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta Beauty(product price)Costs $16 moreMatches: Both claim non-stickyBoth claim hydration
Differences: Warm rather than cool undertoneBrown rather than mauve
Close colour · High shine · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than mauve
Retailer shade note: mid-tone brown
Medium confidence· Digital match
MAC Cosmetics Lipglass Air Non-Sticky Lipgloss
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $31 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: DeeperBrown rather than mauveLong-wearing rather than not listed (longevity)
Slight colour difference · Shimmer · Sheer
Ingredients (not scored): 10% ingredient overlap
Differences: Deeper · Brown rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: sheer rich brown shimmer
Medium confidence· Digital match
Yves Saint Laurent Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $17 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourDeeperBrown rather than mauve
Slight colour difference · High shine
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than mauve
Retailer shade note: taupe brown
Medium confidence· Digital match
Haus Labs PhD Hybrid Lip Glaze Plumping Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephoraCosts $23 moreMatches: Both claim non-stickyBoth claim hydration
Differences: DeeperNeutral rather than cool undertonePlum rather than mauve
Slight colour difference · High shine
Ingredients (not scored): 4% ingredient overlap
Differences: Deeper · Neutral rather than cool undertone · Plum rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: neutral merlot burgundy
High confidence· Digital match
Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $23 moreMatches: Same cool undertoneBoth claim hydration
Differences: DeeperBrown rather than mauveDoes not claim non-sticky
Slight colour difference · High shine · Buildable
Ingredients (not scored): 20% ingredient overlap
Differences: Deeper · Brown rather than mauve · Does not claim non-sticky
Retailer shade note: rich chocolate
Medium confidence· Digital match
NARS Afterglow Lip Shine Gloss
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $7 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourPlum rather than mauveLong-wearing rather than not listed (longevity)
Slight colour difference · Sheer tint · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: sheer burgundy
Medium confidence· Digital match
Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $9 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourRed rather than mauve
Slight colour difference · High shine · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Red rather than mauve
Retailer shade note: chocolate red
Medium confidence· Digital match
Kaja Juicy Glass Instant Hydrating & Plumping Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephoraCosts $12 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourBrown rather than mauve
Slight colour difference · High shine · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than mauve
Retailer shade note: pinky brown
Medium confidence· Digital match
Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$21View at SephoraSephoraCosts $12 moreMatches: Both claim non-stickyBoth claim hydration
Differences: DeeperWarm rather than cool undertoneRose rather than mauve
Slight colour difference · High shine · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Deeper · Warm rather than cool undertone · Rose rather than mauve
Retailer shade note: deep rose
Medium confidence· Digital match
Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$21View at SephoraShowing 12 of 29 matches
Fenty Beauty Gloss Bomb Universal Lip Luminizer in Hot Chocolit, against e.l.f. Cosmetics Pout Clout Lip Plumping Pen in Bust A Mauve. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Gloss Bomb Universal Lip Luminizer in Hot Chocolit.
Weighted ingredient similarity 8%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $9 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
