Berry · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
Opacity
Format
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
SephoraYour shade $9 at Ulta Beauty
Hourglass Phantom Volumizing Glossy Lip Balm
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraThe most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
Ulta BeautyYour shade $9 at Ulta Beauty · product price; shade not separately priced
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautyRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $3.99 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Red rather than berry
Close colour
Ingredients (not scored): 1% ingredient overlap
Differences: Red rather than berry
Medium confidence· Digital match
Revlon PhotoReady Instant Plump Serum
Every store that sells this shade · prices as last checked
Amazon$9.97View at AmazonUlta Beauty$12.99View at Ulta BeautySephoraCosts $18 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
No material differences in the data we have.
Close colour · High shine · Buildable
Ingredients (not scored): 18% ingredient overlap
Retailer shade note: deep red berry
High confidence· Digital match
Tarte Maracuja Vegan Juicy Lip Balm
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beauty$27View at Ulta BeautySephoraCosts $24 moreMatches: Very close colourBoth claim non-stickyBoth claim hydration
Differences: Neutral rather than cool undertonePlum rather than berry
Very close colour · High shine · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Plum rather than berry
Retailer shade note: neutral creamy plum
Medium confidence· Digital match
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$33View at SephoraUlta Beauty$33View at Ulta BeautySephoraCosts $19 moreMatches: Same cool undertoneBoth claim hydration
Differences: Does not claim non-sticky
Close colour
Ingredients (not scored): no ingredient list for one product
Differences: Does not claim non-sticky
Medium confidence· Digital match
Dr. Dennis Gross Skincare DermInfusions Plump + Repair Tinted Lip Treatment with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta BeautyCosts $16 moreMatches: Very close colourSame cool undertoneBoth claim hydration
Differences: Red rather than berryLong-wearing rather than not listed (longevity)Does not claim non-sticky
Very close colour · Shimmer
Ingredients (not scored): 0% ingredient overlap
Differences: Red rather than berry · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: deep cherry with pink sparkle
Medium confidence· Digital match
Lancôme Juicy Tubes Original Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephoraCosts $17 moreMatches: Very close colourBoth claim non-stickyBoth claim hydration
Differences: Warm rather than cool undertoneLong-wearing rather than not listed (longevity)
Very close colour · High shine · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than cool undertone · Long-wearing rather than not listed (longevity)
Retailer shade note: a nourishing touch of semi-sheer warm berry
High confidence· Digital match
Summer Fridays Dream Lip Oil for Moisturizing Sheer Coverage
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephoraCosts $34 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Plum rather than berryLong-wearing rather than not listed (longevity)
Close colour · Sheer tint · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Plum rather than berry · Long-wearing rather than not listed (longevity)
Retailer shade note: Sheer Plum
High confidence· Digital match
Givenchy Perfecto Hydrating & Smoothing High-Shine Lip Oil Gloss
Every store that sells this shade · prices as last checked
Sephora$43View at SephoraSephoraCosts $14 moreMatches: Same cool undertoneBoth claim hydration
Differences: Red rather than berryLong-wearing rather than not listed (longevity)Does not claim non-sticky
Close colour · High shine · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Red rather than berry · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: Cool Red
Medium confidence· Digital match
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraSephoraCosts $7 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colour
Slight colour difference · High shine · Sheer
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: sheer raspberry
High confidence· Digital match
Tower 28 Beauty ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $17 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Rose rather than berry
Close colour · Shimmer · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Rose rather than berry
Retailer shade note: deep rose shimmer
Medium confidence· Digital match
Milk Makeup Odyssey Hydrating Lip Oil Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautyUlta BeautyCosts $4 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colour
Slight colour difference · High shine · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: berry
High confidence· Digital match
Morphe Dripglass Glazed High Shine Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautySephoraCosts $9 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourLighterRed rather than berry
Slight colour difference · High shine · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Red rather than berry
Retailer shade note: chocolate red
Medium confidence· Digital match
Kaja Juicy Glass Instant Hydrating & Plumping Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephoraCosts $15 moreMatches: Same cool undertoneBoth claim hydration
Differences: Plum rather than berryLong-wearing rather than not listed (longevity)Does not claim non-sticky
Close colour · Sheer
Ingredients (not scored): 12% ingredient overlap
Differences: Plum rather than berry · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: Sheer plum
Medium confidence· Digital match
Summer Fridays Lip Butter Balm Treatment for Hydration + Nourishing Shine
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $14 moreMatches: Very close colourSame cool undertoneBoth claim hydration
Differences: Mauve rather than berryLong-wearing rather than not listed (longevity)Does not claim non-sticky
Very close colour · High shine · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Mauve rather than berry · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: Pinky Mauve
Medium confidence· Digital match
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraSephoraCosts $9 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourDeeperRed rather than berry
Slight colour difference · High shine
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Red rather than berry
Retailer shade note: vivid cranberry red
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta BeautyCosts $3.99 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colour
Visibly different colour · Sheer
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: sheer blackberry
High confidence· Digital match
Maybelline Lifter Gloss Candy Drop Lip Gloss with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Ulta Beauty$12.99View at Ulta BeautySephoraCosts $15 moreMatches: Same cool undertoneBoth claim hydration
Differences: Red rather than berryLong-wearing rather than not listed (longevity)Does not claim non-sticky
Slight colour difference · Sheer
Ingredients (not scored): 12% ingredient overlap
Differences: Red rather than berry · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Medium confidence· Digital match
Summer Fridays Lip Butter Balm Treatment for Hydration + Nourishing Shine
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta BeautyCosts $18 moreMatches: Both claim non-stickyBoth claim hydration
Differences: Neutral rather than cool undertoneRed rather than berryLong-wearing rather than not listed (longevity)
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 29% ingredient overlap
Differences: Neutral rather than cool undertone · Red rather than berry · Long-wearing rather than not listed (longevity)
Retailer shade note: black cherry
Medium confidence· Digital match
Tarte Maracuja Juicy Shift
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beauty$27View at Ulta BeautySephoraCosts $33 moreMatches: Same cool undertoneBoth claim hydration
Differences: DeeperRed rather than berryDoes not claim non-sticky
Slight colour difference · High shine
Ingredients (not scored): 4% ingredient overlap
Differences: Deeper · Red rather than berry · Does not claim non-sticky
Retailer shade note: Glaze Finish
Medium confidence· Digital match
Dior Lip Glow Oil Hydrating High-Shine Gloss
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $9 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourPlum rather than berry
Slight colour difference · Shimmer
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than berry
Retailer shade note: shimmering plum with gold reflects
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephoraCosts $29 moreMatches: Both claim hydration
Differences: Neutral rather than cool undertoneRed rather than berryLong-wearing rather than not listed (longevity)
Close colour · Shimmer · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Red rather than berry · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: true red
High confidence· Digital match
Hourglass Phantom Volumizing Glossy Lip Balm
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $17 moreMatches: Same cool undertoneBoth claim hydration
Differences: Plum rather than berryLong-wearing rather than not listed (longevity)Does not claim non-sticky
Slight colour difference · High shine · Sheer
Ingredients (not scored): 9% ingredient overlap
Differences: Plum rather than berry · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: sheer burgundy
Medium confidence· Digital match
Patrick Ta Major Volume Plumping Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta BeautyCosts $12 moreMatches: Same cool undertone
Differences: Noticeably different swatch colourDoes not claim non-stickyDoes not claim hydration
Slight colour difference
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim non-sticky · Does not claim hydration
Retailer shade note: red berry
Medium confidence· Digital match
Kylie Cosmetics Gloss Drip Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta BeautySephoraCosts $15 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourDeeperLong-wearing rather than not listed (longevity)
Slight colour difference · High shine · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than not listed (longevity)
Retailer shade note: deep berry
Medium confidence· Digital match
MERIT Shade Slick Hydrating Tinted Lip Oil
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta BeautyCosts $2.99 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Mauve rather than berry
Slight colour difference · Sheer
Ingredients (not scored): 9% ingredient overlap
Differences: Mauve rather than berry
Retailer shade note: mauve
Medium confidence· Digital match
Milani Keep It Full Nourishing Lip Plumper
Every store that sells this shade · prices as last checked
Walmart$9.87View at Walmart
Target$10.99View at TargetUlta Beauty$11.99View at Ulta Beauty
CVS$12.29View at CVSSephoraCosts $36 moreMatches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)Does not claim non-sticky
Slight colour difference · High shine · Sheer
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: berry
Medium confidence· Digital match
Tom Ford Soleil Lip Balm for Glowing Hydration
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraWalmartCosts $0.98 moreMatches: Both claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourNeutral rather than cool undertoneRed rather than berry
Slight colour difference · Sheer
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Red rather than berry
Medium confidence· Digital match
CoverGirl Clean Fresh Yummy Lip Gloss
Every store that sells this shade · prices as last checked
Walmart$9.98View at WalmartUlta Beauty(product price)$3 less (33%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourPlum rather than berryLong-wearing rather than not listed (longevity)
Slight colour difference · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than berry · Long-wearing rather than not listed (longevity)
Retailer shade note: deep plum
High confidence· Digital match
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$5.97View at WalmartUlta Beautyfrom $6 · product priceView at Ulta BeautyShowing 12 of 28 matches
Hourglass Phantom Volumizing Glossy Lip Balm in Impulse 130, against e.l.f. Cosmetics Pout Clout Lip Plumping Pen in Plum On Over. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Phantom Volumizing Glossy Lip Balm in Impulse 130.
Weighted ingredient similarity 15%. Ingredients only affect results through the filters.
Buxom Full-On Plumping Lip Polish in Brandi, against e.l.f. Cosmetics Pout Clout Lip Plumping Pen in Plum On Over. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Buxom Full-On Plumping Lip Polish in Brandi.
Weighted ingredient similarity 8%. Ingredients only affect results through the filters.
Hourglass Phantom Volumizing Glossy Lip Balm Impulse 130
SephoraYour shade $9 at Ulta Beauty
Buxom Full-On Plumping Lip Polish Brandi
Ulta BeautyYour shade $9 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
