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Soft Glam Satin Foundation 21 Light Neutral dupes and alternatives e.l.f. Cosmetics

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage.

Closest shade matchClosest overall alternative: Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 118

The equivalent shade and the most similar foundation overall.

Your shade
e.l.f. Cosmetics
21 Light NeutralChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Medium coverage
The match
Maybelline
118
Depth and undertone: Light medium · Warm
Finish and coverage: Radiant · Buildable coverage
Overall match
86out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
76
Wear (Wear & performance)
86
Skin (Skin suitability)
92
Shade match
89out of 100
Colour
97
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
Costs $7.99 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 21 Light Neutral (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.0 Medium Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.0 Medium Natural

    • Looks identical
    • Light medium · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Cedar 3.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Cedar 3.5

    • Looks identical
    • Light medium · Neutral undertone

    $39

    SephoraView at Sephora
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Sugar Biscuit 3.5 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Sugar Biscuit 3.5 Neutral

    • Looks identical
    • Light · Neutral undertone

    $31

    SephoraView at Sephora
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Light Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Light Beige

    • Very close colour
    • Light medium · Neutral undertone

    $36

    SephoraView at Sephora
  5. Dior Forever Skin Correct Full-Coverage Concealer

    3.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3.5 Neutral

    • Very close colour
    • Light · Neutral undertone

    $42

    SephoraView at Sephora
  6. Rare Beauty Liquid Touch Brightening Concealer

    210N

    Rare Beauty Liquid Touch Brightening Concealer, shade 210N

    • Very close colour
    • Light · Neutral undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 118, against e.l.f. Cosmetics Soft Glam Satin Foundation in 21 Light Neutral. Every attribute compared, with its share of the score.

ComparedYour shade21 Light NeutralClosest match118Score
Shade match55% of overall89
Colour97#e1b590#dfb28bLooks identicalColour difference 1.0 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.4
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 86/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 118.

Same or better

  • Near-identical swatch colour
  • Buildable rather than medium coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Slightly warmer undertone
  • Radiant finish instead of natural
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy 118

Match price
$15.99Ulta BeautyUlta Beauty
Costs $7.99 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.