Soft Glam Satin Foundation 30 Medium Warm dupes and alternatives e.l.f. Cosmetics
4.5 (40,486)·Medium light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Olive rather than warm undertone· Buildable rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
89
Wear & performance
82
Skin suitability
75
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Olive rather than warm undertone · Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: Medium-Tan skin with neutral-olive undertones
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Olive rather than warm undertone· Buildable rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
89
Wear & performance
82
Skin suitability
75
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Olive rather than warm undertone · Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: Medium skin with neutral-olive undertones
The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 30 Medium Warm (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Revolution Beauty Superfix Blur Longwear Foundation in F9.7W, against e.l.f. Cosmetics Soft Glam Satin Foundation in 30 Medium Warm. Every attribute compared, with its share of the score.
ComparedYour shade30 Medium WarmClosest shade matchF9.7WHow they compareScore
Shade match55% of overall99
Colour60%98#d69f68#d59d64Looks identicalColour difference 0.7 (0 is identical)
Overall match 88/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Huda Beauty Easy Blur Natural Airbrush Foundation in Macchiato 400G, against e.l.f. Cosmetics Soft Glam Satin Foundation in 30 Medium Warm. Every attribute compared, with its share of the score.
ComparedYour shade30 Medium WarmClosest overall alternativeMacchiato 400GHow they compareScore
Shade match55% of overall93
Colour60%91#d69f68#dfa670Very close colourColour difference 2.2 (0 is identical)
Overall match 89/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.