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Soft Glam Satin Foundation 30 Medium Warm dupes and alternatives e.l.f. Cosmetics

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol6Vegan2Cruelty-free1Oil-free3With SPF3Mineral0

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Only showing matches with full coverage.

Closest shade matchClosest overall alternative: L'Oréal Paris Infallible 32H Fresh Wear Foundation 485 Golden Sun

The equivalent shade and the most similar foundation overall.

Your shade
e.l.f. Cosmetics
30 Medium WarmChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Medium coverage
The match
L'Oréal Paris
485 Golden Sun
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Natural · Full coverage
Overall match
90out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
91
Wear (Wear & performance)
58
Skin (Skin suitability)
92
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
Costs $10.99 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NARS

    Natural Radiant Longwear Foundation

    Syracuse - Medium Dark 1
    Shade match 97
    $55SephoraSephoraCosts $47 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    97
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    75

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: MD1 - medium to medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · Smashbox

    Always On Skin-Balancing Foundation

    M10W
    Shade match 96
    $45Ulta BeautyUlta Beauty(product price)Costs $37 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim a lightweight feel

    Retailer shade note: level-one medium with a warm undertone

    Medium confidence· Digital match

    View match
  3. #4 · NARS

    Natural Radiant Longwear Foundation

    Moorea - Medium Dark 2.3
    Shade match 96
    $55SephoraSephoraCosts $47 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    96
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    75

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: MD2.3 - medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  4. #5 · Estée Lauder

    Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15

    4W1 Honey Bronze
    Shade match 96
    $55Ulta BeautyUlta BeautyCosts $47 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. #6 · NARS

    Natural Radiant Longwear Foundation

    Valencia - Medium 5
    Shade match 94
    $55SephoraSephoraCosts $47 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: M5 - medium to medium-deep with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  6. #7 · bareMinerals

    BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Medium 35 Warm
    Shade match 96
    $42SephoraSephoraCosts $34 more

    Matches: Very close colourSame warm undertoneClaims transfer resistance

    Differences: Matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    75
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: for medium-tan warm skin with a golden hue

    Medium confidence· Digital match

    View match
  7. #8 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    475 Sun Beige
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)Costs $10.99 more

    Matches: Near-identical swatch colourSame natural finishClaims transfer resistance

    Differences: Full rather than medium coverageDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 30 Medium Warm (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y30

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y30

    • Looks identical
    • Medium light · Warm · golden undertone

    $35

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    13W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 13W

    • Very close colour
    • Medium light · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Dune 7.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Dune 7.5

    • Very close colour
    • Medium light · Warm · golden undertone

    $39

    SephoraView at Sephora
  4. e.l.f. Cosmetics 16HR Camo Concealer

    Medium Neutral

    e.l.f. Cosmetics 16HR Camo Concealer, shade Medium Neutral

    • Very close colour
    • Medium light · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    23.5 Medium Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 23.5 Medium Amber

    • Very close colour
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora
  6. Rare Beauty Liquid Touch Brightening Concealer

    380W

    Rare Beauty Liquid Touch Brightening Concealer, shade 380W

    • Very close colour
    • Medium · Warm · golden undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Infallible 32H Fresh Wear Foundation in 485 Golden Sun, against e.l.f. Cosmetics Soft Glam Satin Foundation in 30 Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shade30 Medium WarmClosest match485 Golden SunScore
Shade match55% of overall99
Colour98#d69f68#d79e68Looks identicalColour difference 0.7 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall58
Longevity70Long-wearing32-hour wearSome differenceThe match claims 32-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 90/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 485 Golden Sun.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Full rather than medium coverage
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Does not claim not settling into lines
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 25
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy 485 Golden Sun

Match price
$18.99Ulta BeautyUlta Beauty
Costs $10.99 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.